riehlja
01-07-2008, 08:00 AM
Admin code added by Abby - 8TL33162YS7174234
Design Outpost Creative Brief Worksheet
Project Summary:
My Current Website/Blog:
www.jessicariehl.com
www.jessicariehl.typepad.com
What text should be included in the main part of the logo?
Jessica Riehl Photography
What type of product or service do you offer?
Primarily Children and Family Photography…would like to branch out to possibly weddings and more senior sessions. I am on location (client's homes, beach, park, etc) and primarily natural light (rarely use flash).
How long have you been in business?
1 Year
What do you hope to accomplish with your new identity?
Attract clients who are willing to pay more for photography and also attract more couples/seniors. I want my logo to be slightly “more grown-up” than it is currently, approachable to an older clients. I don't want it to say children's photography only.
What are your long term goals?
To maintain a sustainable business that attracts clients who are willing to pay for artistic portraiture.
When is the deadline for final entries before choosing a designer?
Jan 15
Audience Profile:
My current audience is teachers, scrap bookers, military members
Who would you like to add to your audience?
I truly value my ability to stay accessible and provide excellent photography to those who truly provide a service; however, I need to accent my business with clients who are willing to buy my high-end packages.
Perception/Tone/Guidelines:
What type of logo would you like?
I am straddling a clean/simple/modern (current website) approach to a slightly more vintage/distressed look. Maybe, somewhere in between? It definitely needs to say “art”.
Do you have any colors in mind for your logo? (if so, why?)
I currently use Paper Source “poppy” color for packaging and my logo on my website is in blue (1e5bae). I also use brown craft paper for wrapping my large packages and Martha Stewart’s brown and blue ribbon as accent. I would like to keep with the orange and blue, but am open to new colors as long as I can get coordinating packaging from paper source.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I absolutely love my “chick” or bird. However, I think it needs to be updated and look more grown up. My clients have come to recognize my chick and I don’t want to change that. Other than that, I am fairly open.
Communication Strategy:
What attributes would you like your logo to reflect about your business? I am approachable, artistic, real, a little off the beaten path and provide a quality product. I also hope to introduce a bit of edginess in the future with my family photography.
What is your tagline or slogan?
Life Simplified, Life Captured.
What is the overall message you are trying to convey to your target audience? Pick Me, Pick Me. My photography suits your lifestyle…as long as you aren’t too traditional…I don’t do traditional very well.
Where will your new logo be used?
Website, stickers for packaging, letterhead, biz card, advertisements, watermark for photos. I will probably add just the chick to the bottom right hand corner of my photos on my blog.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I like their logos, generally. I like Kim Townsend’s the best.
List competitive URLs if possible
www.kimtownsendphotography.com
www.kwphoto.net
www.lesliedumontphotography.com
What sets you apart from your competitors?
I have a fresh perspective on children’s portraiture and I take time to get to know you and your children so we can get the best possible photographs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Modern Lifestyle Portraiture
Design Outpost Creative Brief Worksheet
Project Summary:
My Current Website/Blog:
www.jessicariehl.com
www.jessicariehl.typepad.com
What text should be included in the main part of the logo?
Jessica Riehl Photography
What type of product or service do you offer?
Primarily Children and Family Photography…would like to branch out to possibly weddings and more senior sessions. I am on location (client's homes, beach, park, etc) and primarily natural light (rarely use flash).
How long have you been in business?
1 Year
What do you hope to accomplish with your new identity?
Attract clients who are willing to pay more for photography and also attract more couples/seniors. I want my logo to be slightly “more grown-up” than it is currently, approachable to an older clients. I don't want it to say children's photography only.
What are your long term goals?
To maintain a sustainable business that attracts clients who are willing to pay for artistic portraiture.
When is the deadline for final entries before choosing a designer?
Jan 15
Audience Profile:
My current audience is teachers, scrap bookers, military members
Who would you like to add to your audience?
I truly value my ability to stay accessible and provide excellent photography to those who truly provide a service; however, I need to accent my business with clients who are willing to buy my high-end packages.
Perception/Tone/Guidelines:
What type of logo would you like?
I am straddling a clean/simple/modern (current website) approach to a slightly more vintage/distressed look. Maybe, somewhere in between? It definitely needs to say “art”.
Do you have any colors in mind for your logo? (if so, why?)
I currently use Paper Source “poppy” color for packaging and my logo on my website is in blue (1e5bae). I also use brown craft paper for wrapping my large packages and Martha Stewart’s brown and blue ribbon as accent. I would like to keep with the orange and blue, but am open to new colors as long as I can get coordinating packaging from paper source.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I absolutely love my “chick” or bird. However, I think it needs to be updated and look more grown up. My clients have come to recognize my chick and I don’t want to change that. Other than that, I am fairly open.
Communication Strategy:
What attributes would you like your logo to reflect about your business? I am approachable, artistic, real, a little off the beaten path and provide a quality product. I also hope to introduce a bit of edginess in the future with my family photography.
What is your tagline or slogan?
Life Simplified, Life Captured.
What is the overall message you are trying to convey to your target audience? Pick Me, Pick Me. My photography suits your lifestyle…as long as you aren’t too traditional…I don’t do traditional very well.
Where will your new logo be used?
Website, stickers for packaging, letterhead, biz card, advertisements, watermark for photos. I will probably add just the chick to the bottom right hand corner of my photos on my blog.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I like their logos, generally. I like Kim Townsend’s the best.
List competitive URLs if possible
www.kimtownsendphotography.com
www.kwphoto.net
www.lesliedumontphotography.com
What sets you apart from your competitors?
I have a fresh perspective on children’s portraiture and I take time to get to know you and your children so we can get the best possible photographs.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Modern Lifestyle Portraiture