Christopher
01-07-2008, 02:16 PM
(Admin code added by Palmer - 58J46090XR211845G)
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Christopher Augmon
What type of product or service do you offer?
High end hand bags and accessories company for both men and women.
How long have you been in business?
2 1/2 years
What do you hope to accomplish with your new identity?
A logo that is simple, elegant, upscale and understood globally and internationally. A logo that will show that I have credibilty, quality, integrity, experience and a great fashionalable high-end product.
What are your long term goals?
To become the top 20 (in sales) in the world handbag and accessories designers.
When is the deadline for final entries before choosing a designer?
January 9, 2008
Audience Profile:
European automobile owner, physically fit, college educated or more, loves to eat out or go out to fine resturants, 50,000+ individual income, multicultral or has experice with diffrent cultures, confident, likes to travel to exotic locations, loves traveling internationally. Vacations 2 a year. Plans and saves money. Understand quality and wise.
Leaders, independent thinkers, confident, witty, intellegent with a spiritual belief system. Likes starbucks coffee, music and plays. Sports could include: Tennis, golf, polo, soccer, basketball. Likes designers such as, Chanel, Gucci, Ralph Lauren and Valentino. Will on be open to buy a Coach or Burberry product...Love art and can articulate who they are as a person. My audience or client base has goals.
Please describe your existing audience.
This will be my first year of lauching my product.
Who would you like to add to your audience?
A younger group of consumer that is striving and growing towards my ideal cutomer and brand
Perception/Tone/Guidelines:
What type of logo would you like?
Simple yet elegant. Strong, yet will represent fashion. both masculine and feminine.
Do you have any colors in mind for your logo? (if so, why?)
Black is fine. However, would like to see also in Navy Blue.
First color Black, second color Navy blue.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business? credibily, fashion, beauty and design.
What is your tagline or slogan?
"Internationally Inpired Accessoriess". However, do not put with logo.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? Bags, accessories, business cards, letterhead, website.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I like them.
Louis Vitton
Gucci
Channel
Georgio Armani
Coach
Kate Spade
Vera Wang
Ralph Lauren
Prada
Burberry
List competitive URLs if possible
What sets you apart from your competitors?
From Chicago, small owned and operated, lower cost, trend and fashion designs. Ecclectique and traditional designs. Inspired by 30 years of multicultral experinces, art, music and food. Combining variety of materials and construction together. Suedes, leathers, fabrics, brading and hardware.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Internationally Inspired Accessories. Hot Fashions!!!!!
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Christopher Augmon
What type of product or service do you offer?
High end hand bags and accessories company for both men and women.
How long have you been in business?
2 1/2 years
What do you hope to accomplish with your new identity?
A logo that is simple, elegant, upscale and understood globally and internationally. A logo that will show that I have credibilty, quality, integrity, experience and a great fashionalable high-end product.
What are your long term goals?
To become the top 20 (in sales) in the world handbag and accessories designers.
When is the deadline for final entries before choosing a designer?
January 9, 2008
Audience Profile:
European automobile owner, physically fit, college educated or more, loves to eat out or go out to fine resturants, 50,000+ individual income, multicultral or has experice with diffrent cultures, confident, likes to travel to exotic locations, loves traveling internationally. Vacations 2 a year. Plans and saves money. Understand quality and wise.
Leaders, independent thinkers, confident, witty, intellegent with a spiritual belief system. Likes starbucks coffee, music and plays. Sports could include: Tennis, golf, polo, soccer, basketball. Likes designers such as, Chanel, Gucci, Ralph Lauren and Valentino. Will on be open to buy a Coach or Burberry product...Love art and can articulate who they are as a person. My audience or client base has goals.
Please describe your existing audience.
This will be my first year of lauching my product.
Who would you like to add to your audience?
A younger group of consumer that is striving and growing towards my ideal cutomer and brand
Perception/Tone/Guidelines:
What type of logo would you like?
Simple yet elegant. Strong, yet will represent fashion. both masculine and feminine.
Do you have any colors in mind for your logo? (if so, why?)
Black is fine. However, would like to see also in Navy Blue.
First color Black, second color Navy blue.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business? credibily, fashion, beauty and design.
What is your tagline or slogan?
"Internationally Inpired Accessoriess". However, do not put with logo.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? Bags, accessories, business cards, letterhead, website.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I like them.
Louis Vitton
Gucci
Channel
Georgio Armani
Coach
Kate Spade
Vera Wang
Ralph Lauren
Prada
Burberry
List competitive URLs if possible
What sets you apart from your competitors?
From Chicago, small owned and operated, lower cost, trend and fashion designs. Ecclectique and traditional designs. Inspired by 30 years of multicultral experinces, art, music and food. Combining variety of materials and construction together. Suedes, leathers, fabrics, brading and hardware.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Internationally Inspired Accessories. Hot Fashions!!!!!