michaeldromano
01-08-2008, 10:25 AM
Admin code added by Abby - 2V833836W0302011N , 0RV87289UJ1775456
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
RW Solutions
What type of product or service do you offer?
Investment Banking - we assist company owners (size of $5million-100million in revenue) sell their company and assist investors acquire companies of this same size.
How long have you been in business?
Start up
What do you hope to accomplish with your new identity? Create a professional image which owners of businesses feel they can trust - gives them confidence
What are your long term goals?
Build an Investment Banking company which has a reputation of honesty, integrity and succsesful results.
When is the deadline for final entries before choosing a designer?
Monday, Jan. 14, 2008
Audience Profile:
Please describe your existing audience They will be business owners of companies in all industries ( Manufacturing, Distribution, Service)
These business usually are $5million to $100 million in sales. The oweners are typically male between the age group of upper 30's to 65 years old.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Conservative - not a "start up look" or "tech" look yet still progressive
Do you have any colors in mind for your logo? (if so, why?) Navy Blue or Maroon - typically they come off as conservative and confident.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Conservative, Integrity, and Cofidence
What is your tagline or slogan?
We don't have one yet but would consider something like: "Business owners who sold their businesses helping other business owners sell theirs"
What is the overall message you are trying to convey to your target audience?
You can trust us...we know what we're talking about. We will listen to you and help you get the right SOLUTIONS for your needs
Where will your new logo be used? Business cards, website and marketing collateral materials
Competitive Positioning:
Who are your competitors and what do you think about their logos? Dresner Partners, Houlihan and Lockey, LaSalle Invesment Banking, Robertson & Foley and Skich Investment Banking. We will be partnering with Robertson & Foley - their logo is not bad and colors are good.
List competitive URLs if possible
robertsonfoley.com (we like this one)
Sikich.com
Dresnerpartners.com
What sets you apart from your competitors?
Our deal makers have all own their own companies and sold their own companies before. We are not tradational investment bankers which have never operated a company or had to go through the emotional process of selling their very own company.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
"Business owners who sold their businesses helping other business owners sell theirs"
or something like "We'll help provide Solutions"
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
RW Solutions
What type of product or service do you offer?
Investment Banking - we assist company owners (size of $5million-100million in revenue) sell their company and assist investors acquire companies of this same size.
How long have you been in business?
Start up
What do you hope to accomplish with your new identity? Create a professional image which owners of businesses feel they can trust - gives them confidence
What are your long term goals?
Build an Investment Banking company which has a reputation of honesty, integrity and succsesful results.
When is the deadline for final entries before choosing a designer?
Monday, Jan. 14, 2008
Audience Profile:
Please describe your existing audience They will be business owners of companies in all industries ( Manufacturing, Distribution, Service)
These business usually are $5million to $100 million in sales. The oweners are typically male between the age group of upper 30's to 65 years old.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Conservative - not a "start up look" or "tech" look yet still progressive
Do you have any colors in mind for your logo? (if so, why?) Navy Blue or Maroon - typically they come off as conservative and confident.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Conservative, Integrity, and Cofidence
What is your tagline or slogan?
We don't have one yet but would consider something like: "Business owners who sold their businesses helping other business owners sell theirs"
What is the overall message you are trying to convey to your target audience?
You can trust us...we know what we're talking about. We will listen to you and help you get the right SOLUTIONS for your needs
Where will your new logo be used? Business cards, website and marketing collateral materials
Competitive Positioning:
Who are your competitors and what do you think about their logos? Dresner Partners, Houlihan and Lockey, LaSalle Invesment Banking, Robertson & Foley and Skich Investment Banking. We will be partnering with Robertson & Foley - their logo is not bad and colors are good.
List competitive URLs if possible
robertsonfoley.com (we like this one)
Sikich.com
Dresnerpartners.com
What sets you apart from your competitors?
Our deal makers have all own their own companies and sold their own companies before. We are not tradational investment bankers which have never operated a company or had to go through the emotional process of selling their very own company.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
"Business owners who sold their businesses helping other business owners sell theirs"
or something like "We'll help provide Solutions"