[ProjectComplete]Due Jan 18th : Management consulting firm - $400 - Advisum

[Olavk]

Admin code added by Abby - 678012559D1427548

Company name

Advisum

The company has been operating for several years under a different name. Namechange and change of strategy requires a nye loook of the company.

We will open the website www.advisum.no (Norway)
The logo can include or exclude "as"

What type of product or service do we offer?

We offer management consulting services such as: management for hire (temporary assignments), project management services, management coaching, strategy processes, business development. We also will do some recruitment work for our customers.

What do we hope to accomplish with our new identity?

Rebranding the company for a new growth an a more active marketing of defined management coaching services.

We want to define a complete external expression:
Logo, color profile, website design, presentation material design as well as powerpoint presentation layout.
We want the logo and the whole expression to strengthen the image of a trusted advisor.


When is the deadline for final entries before choosing a designer?

January 18th


What type of logo would you like?

A simple and clean design of the company name and a symbol expressing trust, advice and development.

It should apeal to top management in the age of 35 to 45 years.

Do you have any colors in mind for your logo? (if so, why?)

No.


Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

No

Communication Strategy:
What attributes would you like your logo to reflect about your business?

Analytic, trust, deliver on promise,

What is your tagline or slogan?

Trusted advisor

What is the overall message you are trying to convey to your target audience?

By use of us the manager (our customer) delivers better results and higher quality of his work.W e will help the management improve the performance of the company


Where will your new logo be used?
Website, Possibly advertisements, marketing, etc.

Who are your competitors and what do you think about their logos?

Nice logos
http://www.bearingpoint.com
http://www.gartner.com/ (Very simple...)


What sets you apart from your competitors?
Local and more committed than the big ones.


State a single-minded word or phrase that will appropriately describe your company:

Trusted adivisor, management coach,
Nursing growth and business development

[Bill]

Here's my entry...

[Olavk]

Thanks!
This is an interesting suggestion! I am thinking about a slogan saying "Growing your business" or someting similar addressing customer benefit rather than our position as "Trusted advisor"

[skyvee]

Hi! Here's my entry. Thanks!

[Leclerk]

Hi!

http://www.logoholik.com/do/logoholik_advisum_01.jpg

Cheers,
Bojan

[Leclerk]

#2

http://www.logoholik.com/do/logoholik_advisum_02.jpg

[Leclerk]

http://www.logoholik.com/do/logoholik_advisum_03.jpg

[skyvee]

:)

[Leclerk]

:)

http://www.logoholik.com/do/logoholik_advisum_04.jpg

[Leclerk]

:) :)

http://www.logoholik.com/do/logoholik_advisum_05.jpg

[freetime]

:)

[Olavk]

Thanks! A lot of good work now! I would like to shortly comment each one:
Message 4 - Skyvee:
I really like the ide of a target and the "v" hitting it. I do not think I am so happy with the capital letter font.

Message 5 - Logoholik
Nice, but the triangle as it is placed do not convey a message to me.

Message 6 - Logoholic
As for No.4, I am not so happy with capital letters, the "upside down V" is nice looking but again I cannot see the logic/the message.

Message 7 - Logoholic
The idea with the steps as symbol for growth is good, but as it is placed looks like smoke.

Message 8 - Skyvee
I really like the idea of the arrow showing growth, again I am not 100% comfortable with capital letters.

Message 9: Logoholic
I do not understand the "wings" on the M

Message 10: Logoholic
Nice letters, but I do not understand the "wings" on the "a"

Message 11: freetime
Nice letters, but inclear to me what the symbol would mean.

[Leclerk]

'wings' should represent a growth, evolving, path to success...

[Leclerk]

Here is update...

http://www.logoholik.com/do/logoholik_advisum_06.jpg

Cheers,
Bojan

[skyvee]

Thanks for the feedback! :)

[skyvee]

:)

[giant]

here's from me...
thank you :)

[radojevic]

:)

[Leclerk]

http://www.logoholik.com/do/logoholik_advisum_07.jpg

[pracus]

:)

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/Advisum_nhr.png

Thank you.

[nhr]

:)

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/Advisum2_nhr.png

[Fabian]

Hi

[Olavk]

Thanks to all of you. Excellent work!

Short comment on each since last time I commented:

Message 14:
Interesting concept with the wings, but it does not appeal enough to me. Sorry

Message 15:
I really like this concept and the change away from capital lettes worked well.
How about an option making the target larger and partly hidden behind the text?

Message 16:
I really like also this concept. How about having the arrow red down and green up?

Message 17:
Also this I really like. I would like to see the letters closer together and higher.

Message 18:
Very nice graphics, The text I would like without the slant, and a fatter font.

Message 19:
I aslo really like this one.

Message 20
Good ideas, but I am not comfortable with the the D slanting along the A, and I prefere not using capital letters.

Message 21:
Excellent idea with the growing "arrow". Would be nice to see it in alternative colors. With, and without the 3D effect

Message 22:
Excellent idea also to have it above the name. Same comment as above about colors, also it would be nice with an option slightly flatter (not so high)

Message 23
Very nice logo! Can we have an option with the breake of the arow turing upwards?
Also other color options would be nice. Some colors I like: Black,Red,blue.

[Fabian]

Message 23
Very nice logo! Can we have an option with the breake of the arow turing upwards?
Also other color options would be nice. Some colors I like: Black,Red,blue

Thank you,Im glad you like it.I've fliped the arrow, also have a couple of color schemes for your consideration.Im personally liking the feel of the two on rightside.

Interested in your views on this revision.

[pracus]

:)

[Blesseville]

http://www.blesseville.com/do/advisum1.jpg

[Blesseville]

:)

http://www.blesseville.com/do/advisum2.jpg

[Olavk]

Message 25:
thank you for the optional proposal and the alterntive colors. Nice!

Message 26:
Thank you for the newoption! I think it comes out very nicely!

Mesage 27and 28:
Creative logo! I like it (both versions).Can you explain what the abstract symbol means?


To all:
Can you make an abstraction of Sokrates (the greek philosopher) as part of the logo?

[Blesseville]

Thank you for the feedback. It is an abstract bird in the letter "a". It symbolizes observing all the processes and problems within clearly from the top, expanding into new horizons, and long distance communicating. :)

[nhr]

Color variations:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/Advisum11_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/Advisum21_nhr.png

Thank you.

[freetime]

v2

[giant]

Here's from me... :)
Thank You.

[skyvee]

:)

[freetime]

v4

[skyvee]

Thanks! :)

[plum74]

:)hi. i'll post my entry soon. Thank you

[LutFi]

Version # 1.

Growing 'V'. ideas from growing plants. from one root source growing above.

Thank you. :)
LutFi

[plum74]

here's my try:D

[LutFi]

Version # 2.

Slightly different growing 'V'.
Using blue for color alternative.

Thank you.
LutFi

[LutFi]

Version # 3.

Growing 'V' color only. (without stroke line).
Using goldish color for 'V'.

Thank you.
LutFi

[LutFi]

Version # 4.

Stroke line on 'V' using goldish color.
And the growing part using yellow color.

Thank you.
LutFi

[Olavk]

Comments on new entries since last comment:

Message 31 and 32:
Thank you for the requested options. The options on 32 I would like to see "flatter" if possible.
I mean not as high graphics, and maybe as wide as the text?
I also would like to see them without the dark half, same color over the whole graphics.

Message 33
Thank you for an interesting logo. I feel it is somewhat "mainstream". Does not differentiate us enough.

Message 34
Thank you for the new option. I think it looks better!

Message 35
Thank you for the new option: I like it a lot better than the first version: Very Good!

Message 36
Nice logo! the A does not strongly appeal to me though. A little bit "main stream and does not tell me anything.

Message 37
Thanks for the new option. I think actually the previous option was better.

Message 39, 41, 42, 43
Thanks for nice graphics. The Wing or the growing V is looking nice and gives the observer some a good ideas.

Message 40:
Nice logo with a strong and powerful A

To all:
I think I prefer graphics imbedded in the logo that helps the observer to start reflections in the direction of growth, goals, foreward, analysis, trust etc.

[plum74]

more designs;)ill post asap...Thank you

[Olavk]

:)

Hi,
I likethis idea, and I would like to see it with some alternative sizes and looks of the target.
Examples:
1.Make the target even larger and "hide" the lower half of the target "behind" the text.
2.Make the targer smaller. Somewhere between the first and this size?
3. See if you have other options generating interest and reflection.

Thanks
Olav

[plum74]

one more thank you:)

[plum74]

:)

[plum74]

V stands for check mark / feeling of reaching

[freetime]

v5

[skyvee]

Hitting the mark! :)

[plum74]

going up.....

[plum74]

v6

[giant]

here's from me again ... :)

[Leclerk]

clear growth direction... arrow tip, custom typography, strong wordmark.

http://www.logoholik.com/do/logoholik_advisum_08.jpg

Cheers,
Bojan

[Blesseville]

http://www.blesseville.com/do/advisum3.jpg

[Blesseville]

http://www.blesseville.com/do/advisum4.jpg

[Olavk]

To all:Thanks for more very nice proposals!
I will try to decide tomorow!

Message 51:
Thank you for a new option. I liked this version even better.
Can you also make a separate graphics logo out of the V and the target? A graphics logo that can be used also without the "advisum" text.

I also would like to see an option with a metallic look of the V. I envision a kind og three dimensional look in a silver color and a "blink" og Reflection of light from it.

[skyvee]

Glad you like it, olavk! Sure, no problem. I'll post the revision in a while. Thanks! :)

[skyvee]

Here it is... Thanks!

[Olavk]

Thanks,
I think we need the metal look on the whole V, and the whole V also on the separate graphics.

Rgds
Olav

[Olavk]

I am sorry that I am delayed with my descision. I will announce the decision as soon as I get the last revision from skyvee.

Kind regards
Olavk

[skyvee]

Hope this is what you meant. . . :)

Thanks!

[Olavk]

Pretty close. Can the left part of the V have the same threedimensional effect as the right part of the V?

Rgds
Olavk

[skyvee]

No problem. Here it is...thanks! :)

[Olavk]

We want to express our greatest thanks to all contributors, and award the winner logo to "skyvee" subject to that we can get complete file set of several versions og the logo.
Please can you foreward complete fileset for message 15, 35, 51 and 65?

[skyvee]

Thanks for choosing my design, Olavk! Will be sending the files in a short while. :)

[skyvee]

Hi,

Link to download files has been sent thru private message (PM). Thanks! :)


Alvin