sharonr
01-23-2008, 03:20 AM
Admin code added by Abby - 5UP68835U2447201A
Project Summary:
What text should be included in the main part of the logo?
- Darling heart or Darlingheart
What type of product or service do you offer?
- High-end children’s clothing label specializing in girls clothing from infancy to teens.
How long have you been in business?
- This is a new business.
What do you hope to accomplish with your new identity?
- A strong following of clientele both retailers and the buying public. Clothing for girls that will take them from baby hood into their early teens.
What are your long-term goals?
- to provide clothing nationally and internationally online and to retailers.
When is the deadline for final entries before choosing a designer?
- 1st Feb
Audience Profile:
Please describe your existing audience
- Mum’s, daughters, tween girls, young girls.
Who would you like to add to your audience?
- Grandparents and Fathers, Uncles and Aunts. Everybody really!
Perception/Tone/Guidelines:
What type of logo would you like?
-Something that is feminine but simple and easy to identify.
-It must appeal to all ages. The designs that are being produced are delicate but modern with a vintage edge. There is a strong element of crocheted items.
Do you have any colors in mind for your logo? (if so, why?)
- No real special colours, the first story will be in a dark and light sage colour , dark and light pinks with ivory accents.(7440,213,7499,345,5483) Any combination is fine.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
-a heart but it is not essential
Communication Strategy:
What attributes would you like your logo to reflect about your business?
-Darling heart is a label that is beautiful and individual for both babies young girls and teens to wear.
-The girls will buy these clothes to feel feminine but modern.
-The logo will be attractive and recognizable, it must be able to be used for clothing labels, swing tags, and also transported to other forms of media.
What is your tagline or slogan?
- I don’t have any
What is the overall message you are trying to convey to your target audience?
- Beautiful clothing for girls of all ages, dresses and outfits that can be worn at any occasion. Clothing that is classic and romantic.
Where will your new logo be used?
- Clothing labels, swing tags, business cards, web site, flyers etc etc
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
- Romantic clothing that enhances the beauty of a girl.
Project Summary:
What text should be included in the main part of the logo?
- Darling heart or Darlingheart
What type of product or service do you offer?
- High-end children’s clothing label specializing in girls clothing from infancy to teens.
How long have you been in business?
- This is a new business.
What do you hope to accomplish with your new identity?
- A strong following of clientele both retailers and the buying public. Clothing for girls that will take them from baby hood into their early teens.
What are your long-term goals?
- to provide clothing nationally and internationally online and to retailers.
When is the deadline for final entries before choosing a designer?
- 1st Feb
Audience Profile:
Please describe your existing audience
- Mum’s, daughters, tween girls, young girls.
Who would you like to add to your audience?
- Grandparents and Fathers, Uncles and Aunts. Everybody really!
Perception/Tone/Guidelines:
What type of logo would you like?
-Something that is feminine but simple and easy to identify.
-It must appeal to all ages. The designs that are being produced are delicate but modern with a vintage edge. There is a strong element of crocheted items.
Do you have any colors in mind for your logo? (if so, why?)
- No real special colours, the first story will be in a dark and light sage colour , dark and light pinks with ivory accents.(7440,213,7499,345,5483) Any combination is fine.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
-a heart but it is not essential
Communication Strategy:
What attributes would you like your logo to reflect about your business?
-Darling heart is a label that is beautiful and individual for both babies young girls and teens to wear.
-The girls will buy these clothes to feel feminine but modern.
-The logo will be attractive and recognizable, it must be able to be used for clothing labels, swing tags, and also transported to other forms of media.
What is your tagline or slogan?
- I don’t have any
What is the overall message you are trying to convey to your target audience?
- Beautiful clothing for girls of all ages, dresses and outfits that can be worn at any occasion. Clothing that is classic and romantic.
Where will your new logo be used?
- Clothing labels, swing tags, business cards, web site, flyers etc etc
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
- Romantic clothing that enhances the beauty of a girl.