[PC]Logo for RHINOFILE - $180 - Due Feb 10th

[rossco4434]

(Admin code added by Palmer - 1TV61515P5721443D)

Project Summary:

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What text should be included in the main part of the logo?
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RHINOFILE


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What type of product or service do you offer?
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The product isn't finished but its a large file transfer software that you set up and install in a business so that you can send large files inbound/outbound. It competes with other online services.


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How long have you been in business?
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> 18 months. It has been development, software design etc.


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What do you hope to accomplish with your new identity?
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Build a brand from nothing. I want people to identify RHINOFILE with being reliable, clean and effecient for business. No fat, just a product that works.

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What are your long term goals?
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I want to be able to extend the product a little further but not much more. I want to be able to have the highest grade support or service for any company and build a brand of reliability.


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When is the deadline for final entries before choosing a designer?
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Feb 10th 2008


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Audience Profile: Please describe your existing audience
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No existing audience. Will aim for small to large business. I want people to think of rhinofile as the only name brand there is for this type of product.


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Who would you like to add to your audience?
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Businesses trying to get their day to day work done. Ones who aren't afraid to spend a little money to improve their day to day effeciency.


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Perception/Tone/Guidelines:
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no idea..try me


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What type of logo would you like?
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To be honest I don't know. I've had a few done in the past done with a picture of a rhino but I really think it doesn't work. I think more emphasis should be on the text than any picture of a rhino.


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Do you have any colors in mind for your logo? (if so, why?)
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none. try me.


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Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
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none.


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Communication Strategy: What attributes would you like your logo to reflect about your business?
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Reliability, good service that you count on.


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What is your tagline or slogan?
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"move large files fast"

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What is the overall message you are trying to convey to your target audience?
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This software makes your businesses life easier. Much safer to use than a service.

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Where will your new logo be used?
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Website, Business cards, Actual product, phamplets..everywhere. P.S I will need people to make these afterwards once the logo is done..will be a seperate project.

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Competitive Positioning: Who are your competitors and what do you think about their logos?
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I think they miss the mark(yousendit/box.net etc). They convey the whole warm outlook express feel. I think that's poor marketing because it doesn't stand out and emphasize the benefits of their product. Acellion is slightly different. I really don't think I can compete in that segment, Rhinofile will have to be different preferably stronger and bolder ala Virgin.

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List competitive URLs if possible
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box.net
yousendit.com
accellion.com


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What sets you apart from your competitors?
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The first two sell it as a service. Accellion sell it as a standalone box. My product is a basically software which they can run on their own server. I've also taken a completely top down approach, their products fit one purpose, mine fits another. I can't say in detail until it's finished.


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State a single-minded word or phrase that will appropriately
describe your company:
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"mover and shaker"


Further note: This product is aimed at businesses and not general consumers. There will be some technical work involved getting it up and running. The best minimalist marketing I've seen is from www.ironport.com. See how their logo uses only a couple of colours with a basic design? This is one alternative I would look at. Preferably non web 2.0 looking design.

I also need a favicon created as well.

This logo will be the basis for basically everything: business cards, pamphlets, pdf's etc. So colour scheme will be very important.

Thanks
Rossco!

[imot]

Hi Rossco;

Here is my design for your project. Let me know what do you think :)

[rossco4434]

P.S to everybody, closing date is the 10th of Feb, apologies for the confusion.

I like the general flow, how you get the feeling the rhino is bolting charging towards something.

Could we try a different font, one with a a little more aggression. The Rhino also looks a little disproportional to a real rhino, if you chop off the nose it actually looks like the head of a kangaroo.

[sorry this is what customers will do to me:)]

We don't have to use a picture of a Rhino, I'm happy to explore other alternatives if thats what people want to try. Remember I'm trying to associate a name more so than a picture re: ironport example.

Preferably the logo text should stand out more than any image of a rhino.

Thanks

[Leclerk]

Hi! Something different...

http://www.logoholik.com/do/logoholik_rhinofile_01.jpg

Cheers,
Bojan

[Leclerk]

and second concept...

http://www.logoholik.com/do/logoholik_rhinofile_02.jpg

Cheers,
Bojan

[Leclerk]

and variation...

http://www.logoholik.com/do/logoholik_rhinofile_03.jpg

[OffbeatDesign]

v1

[rossco4434]

I like the last two. Logoholics is very professional and clean.

Logoholik could we try other colour schemes?


Offbeat design has the feel of genuine character. More curved lines gives it the warming feel.

Could we try more variations?

[OffbeatDesign]

Sure thing. Do you mean variation in type, color, icon? Thanks!

[Leclerk]

Thanks. Here are some color variations...

http://www.logoholik.com/do/logoholik_rhinofile_04.jpg

[Leclerk]

Here it is with more rounded typography for friendlier appereance...

http://www.logoholik.com/do/logoholik_rhinofile_05.jpg

Cheers,
Bojan

[OffbeatDesign]

v2

[OffbeatDesign]

v3

[plum74]

hi here's my take. Feel free to post your comments:)

[Bill]

Here's my entry...

[Bill]

Slight revision

[plum74]

v2

[plum74]

v3

[djaka]

:)

[djaka]

:) .

[djaka]

:) . .

[giant]

Here's from me... :)
Thank You.

[djaka]

another one
:)
thank you

[rossco4434]

I'll try and respond to everybody. In order

Logoholik
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Your close to a finished design. The symbol doesn't connect completely with the words though. There needs to be more character to the overall design.

OffbeatDesign
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Yours has a logo, stylised text, defintely possible, although the rhino horns don't look correct. Probably my favourite so far.


Plum74
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Sorry this is moving away from what I'm trying to do.

Bill
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It definately conveys attitude but wouldn't be suitable for business which is my main market.

djaka
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This is very inventive. You could be close, the ears on the I seem bigger compared horns on the N. Could I get bigger horns and a slightly small ears. The font is great except for the indentation in the N, it confuses the design a little.

I like how you see rhinofile text, then you figure out that it has ears and rhino horns.

Sorry I don't like version 2,3,4. Version 1 is in the right direction.

Giant
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Very nice and professional. Smooth clean fonts. The two horns on the O don't appear clearly as horns. If we could somehow adjust the horns or remove them and add them on the side we could be good.

Relevant Studio
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Sorry I don't like these designs, they make the design feel complicated.

[OffbeatDesign]

Yours has a logo, stylised text, defintely possible, although the rhino horns don't look correct. Probably my favourite so far.

Thanks for the feedback. I was going for a more iconic, rather than realistic look. Here are some other options. B and C are based off photos of real rhino horns. If any of these are better, let me know and I can present them in color.

[giant]

Here's from me again... :)

[giant]

again... :)

[giant]

and again... :)

[giant]

one more.... :)
and Thank You.

[djaka]

thank you for the feedback,
this is the revision
:)

[rossco4434]

Giant(dewa jawa),

Can we try version 1 with the horns a tad skinnier?

Also can we try version 4 with "move files fast" as this will be needed to deliver the message.

[Tyler]

Good evening. :ninja:

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[rossco4434]

I'll let everybody know the winner soon, I'm soliciting feedback from different people on which is the best. Should be Wednesday.

Thanks for the effort guys.

[rossco4434]

And the winner is... Giant (Dewa Jawa) Version 1.1

P.S. Could we try the swoosh/lines that 4.1 had next to "move files fast".

If it doesn't work we will stick to 1.1 instead of 1.2.

[giant]

Thank You for choosing my Idea... :)
OK, I'll make the revision...

By the way, I have sent you a private message (PM).

Please go to the following link to find the message:
http://www.designoutpost.com/forums/private.php?

Thank You! :)

Regards,
-giant-

[giant]

Here's from me again... :)
Do you mean like this?

[giant]

Here's some thought about 1.1...
By the way which one do you mean 1.2?
Thank You.

[giant]

Files Sent! :)
Please make a note in the forum when you received the files...
Thank You and Good Luck! :)

[abby]

Project Update: This project has been moved to the Revisions Forum.

[BlueCherryGraphics]

PROJECT UPDATE: moved to Logo Project Archives.