stromme44
02-01-2008, 05:30 AM
Admin code added by Abby - 78C97418X49014649
Project Summary:
What text should be included in the main part of the logo?
WA (stands for Webcast America…the name of our company), or possibly 'Webcast America'
What type of product or service do you offer?
We webcast high school sports/events live and archived content
How long have you been in business?
5 months
What do you hope to accomplish with your new identity?
We want to be known as THE authority on webcasting
What are your long term goals?
Have schools in many states use our services
When is the deadline for final entries before choosing a designer?
February 8th, 2008
Audience Profile:
Please describe your existing audience
Coaches, Athletes, school officials, parents, fans, community members
Who would you like to add to your audience?
Sponsors/Advertisers, additional schools
Perception/Tone/Guidelines:
What type of logo would you like?
Professional, streamlined, technological in nature
Do you have any colors in mind for your logo? (if so, why?)
Black/gold/taupe/white – matches our flash logo
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes, on our website www.webcast50.com
Communication Strategy:
What attributes would you like your logo to reflect about your business?
World wide, yet local
What is your tagline or slogan?
Your source for live and local events
What is the overall message you are trying to convey to your target audience?
If you want to see what’s happening in your community, this is the place to go
Where will your new logo be used?
Website, mailings, newspaper ads
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No competitors really, fresh market
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Live and local
Project Summary:
What text should be included in the main part of the logo?
WA (stands for Webcast America…the name of our company), or possibly 'Webcast America'
What type of product or service do you offer?
We webcast high school sports/events live and archived content
How long have you been in business?
5 months
What do you hope to accomplish with your new identity?
We want to be known as THE authority on webcasting
What are your long term goals?
Have schools in many states use our services
When is the deadline for final entries before choosing a designer?
February 8th, 2008
Audience Profile:
Please describe your existing audience
Coaches, Athletes, school officials, parents, fans, community members
Who would you like to add to your audience?
Sponsors/Advertisers, additional schools
Perception/Tone/Guidelines:
What type of logo would you like?
Professional, streamlined, technological in nature
Do you have any colors in mind for your logo? (if so, why?)
Black/gold/taupe/white – matches our flash logo
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes, on our website www.webcast50.com
Communication Strategy:
What attributes would you like your logo to reflect about your business?
World wide, yet local
What is your tagline or slogan?
Your source for live and local events
What is the overall message you are trying to convey to your target audience?
If you want to see what’s happening in your community, this is the place to go
Where will your new logo be used?
Website, mailings, newspaper ads
Competitive Positioning:
Who are your competitors and what do you think about their logos?
No competitors really, fresh market
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Live and local