[ProjectClosed]Official New Bride Name Change Kit LOGO -$175 due Feb. 15th

[kweissmann]

(Admin code added by Palmer - 2KL59431NY003383P)

Would like new logo for the product that is featured on kitbiz.com - using the picture of the pink kit on the home page and complimentary colors - like a clean look and a bridal feel - we have some brand recognition with the pink box - our product box will not change, only our logo for advertising so the new logo should be a cohesive design that works with our existing packaging

[Palmer]

Hello and welcome to Design Outpost. Please copy and paste the questions and answers from the following link to help the designers get started on the right track... http://www.designoutpost.com/forums/showthread.php?t=7819

Thank you :)

[kweissmann]

Project Summary:
What text should be included in the main part of the logo?
Official New Bride Name Change KitBiz


What type of product or service do you offer?
Do it yourself name change kits containing all forms and instructions to change your name after married – customized to the brides state and zipcode

How long have you been in business?
Since 1997

What do you hope to accomplish with your new identity?
Updated look-eye appeal – complimentary logo that works well with the “Pink Kit Box” that appears on the home page of kitbiz.com

What are your long term goals?
Branding and marketing

When is the deadline for final entries before choosing a designer?
February 15th

Audience Profile:
Please describe your existing audience
Newly married – newly engaged – bridal shower gift buyers -

Who would you like to add to your audience?
Yes, owners of businesses that deal with brides transitioning from maiden to married names

Perception/Tone/Guidelines:
What type of logo would you like?
Clean lines, light feel, easy to read

Do you have any colors in mind for your logo? (if so, why?)
Yes, they are all the tones that go with the product box, or complements of the tones and colors

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I think that the product box would be good, all the images on my site are the property of kitbiz so anything there that would be useful could be used – I would be open to any creative idea such as an icon that I have not thought of

Communication Strategy:
What attributes would you like your logo to reflect about your business?
The kit has had a very large referral base, also we have been in business over 10 years

What is your tagline or slogan?
1. From Miss… to Mrs. Without the hassle
2. Name Change Kit customized to the Brides state and local jurisdiction
3. Change your name in six easy steps

What is the overall message you are trying to convey to your target audience?
That this kit simplifies an otherwise complicated time consuming process and saves time, energy and frustration by providing a step by step process that includes your legal documents to complete your name change

Where will your new logo be used?
For website marketing

Competitive Positioning:
Who are your competitors and what do you think about their logos?
The ultimate Bride Name Change Package (ultimatekits.com) (it is OK but not remarkable)
The wedding Sense (bridekit.com) not so good
Missnowmrs.com - generic
The Name Change Kit for Brides (thenamechangekit.com)

List competitive URLs if possible- See above

What sets you apart from your competitors?
We have been in business longer – our product is customized to every bride that orders – all legal forms are included, no need to download or learn a software – in the 10 years we have been marketing and selling our kit we have been fortunate to have just a few products returned – and we have a complete guarantee.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Official New Bride Name Change Kit, over 10 years Voted #1 nationwide – customized to Brides state and zipcode

[abby]

Project Update: This project has been Closed and a refund is being processed.