[Project Complete] Logo for New Restaurant - $200 need ASAP! [CC167]

[tri]

Admin code added by Abby - 94R68345U7659571L

Project Summary:
What text should be included in the main part of the logo?
Kitchin N1

What type of product or service do you offer?
Buffet style restaurant where customers can have a choice of Mexican, Thai, Indian, Chinese, Italian cuisine

How long have you been in business?
Launching at the end of January 2008

What do you hope to accomplish with your new identity?
Strong brand image, memorable

What are your long term goals?
Open more restaurants with the same concept and brand

When is the deadline for final entries before choosing a designer?
ASAP – the restaurant is opening at the end of January. There is a logo at present but the restaurant owners are not happy with it, so we need a great logo as soon as possible!

Please describe your existing audience
- local business people
- The restaurant is close to major railway station so people waiting for trains will be a big market
- Local residents

Perception/Tone/Guidelines:
What type of logo would you like?

Do you have any colors in mind for your logo? (if so, why?)
Red / brown (but open to suggestions) – that’s the colour of the interior

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Possible the Globe although this is not set in stone

Communication Strategy:
What attributes would you like your logo to reflect about your business?
- Any or all of the following - fun; authentic; fresh; ethnic associations to the cuisine; value for money; modern; quick service

What is your tagline or slogan?
At present its “A culinary world in one kitchen” although we are open to new suggestions!

What is the overall message you are trying to convey to your target audience?
Fun; authentic; fresh; ethnic associations to the cuisine; value for money; modern; quick service

Where will your new logo be used?
Signage, menus and marketing materials

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
5 styles of cooking / cuisine in one restaurant

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[BlueCherryGraphics]

v3

Versions 2 & 3 are an abstract representation of a globe and the 5 sections represent the 5 cuisines.

[tri]

Hi Jennifer,
Thanks for your quick posts! We are looking for a logo that is more "global" that reflects the global nature of the cuisine.
Many thanks,
Guy
TRI

[tri]

Also please note that the restaurant is called Kitchin rather than the usual spelling.
Thanks
Guy

[tini1]

:)all cuisines....

[Taldo]

:) hi

[tri]

We would like to see more designs with a "globle" feel.
Many thanks!

[tri]

Hi,
We have set the deadline Friday 15th February for the restaurant's logo.
Many thanks,
Guy
TRI

[tri]

Hi,
Have a look at the logo on this website: http://jimmyspices.co.uk/Jimmy/JSR/
Although a bit tacky its the kind of concept the client is looking for!
Many thanks,
Guy
Tri

[tini1]

:)

[tini1]

adding chopsticks, fork....:)

[Fran]

:)

[tri]

we're on the right track! But would like to see more development.
Many thanks!
Guy
TRI

[tini1]

:)

[tini1]

based off my first concept......:)

[tri]

Fran version1: can you use a more modern font and remove the dot between the N and 1.
Tini Version 5: please make the globe bigger.
We would also like to see if there is a way of incorporating the different styles of cuisine (Mexican, Italian, Indian, Thai and Chinese)
Many thanks,
Guy

[tini1]

:) The fork/chopsticks represent world/different cuisine

[tini1]

variation:)

[tini1]

here is a variation of my first concept:)

[tri]

Thanks for all the designs - i'll get back to you tomorrow with feedback.
2 days to go till deadline, so anyone else with ideas for Kitchin's logo please post ASAP!
Many thanks,
Guy
TRI

[tri]

Fran version1: can you use a more modern font and remove the dot between the N and 1.
Tini1 Version 7 - please can you make the globe bigger?
All the best,
Guy
tri

[Fran]

:)

[tini1]

:)I've shown a one color variation(b) it works well...

[dbenton25]

I hope I'm not too late!:D

:cool:Dave

[tri]

Hi,
We like Tini Version 8 with the following revisions:
we would prefer the background to be a burgundy/red and the word Kitchin above the square boxes and N1 written similar to the trademark sign ie in a circle.
Many thanks,
Guy
tri

[tini1]

Thank you Guy for choosing my design for your logo:)
Here is your revision...:)Thanks!

[tri]

Thanks for that Tini - I will check with the client but i think they wanted to keep a similar colour palate (just with a burgandy background) to one on the last design rather than burgandy and white.
I'll let you know!
Guy
TRI

[tini1]

colors changed:)

[tri]

Hi Tini,
Could you put the circle containing N1 smaller and raised (on the corner of the n of Kitchin- like a Copy Write / TM sign.
I'm getting the pantones that were used in the restaurant - soon as i get them i'll let you know.
Many thanks,
Guy
TRI

[tini1]

:)

[tri]

The restaurant colour codes are as follows:-
PMS 484 (cmyk split 0 100 100 50)
PMS 4975 (cmyk split 16 100 100 93)
With regards to the design, the Kitchin font needs to be a bit more bolder. We like the boxes at the bottom with the chop sticks, globe etc. The colour scheme Im not too happy with yet, please try the colour codes and let me see what they look like. I think we need to see alternative colour palettes as well, Id like a more richer looker colour palette. The logo does not need to follow the same colour scheme ( otherwise it will just blend in with the rest of the artwork ) but does need to work with the existing colour scheme to some degree.
Many thanks!
Guy
TRI

[tini1]

Hi Guy, I changed the palette, as well as bolding the font a bit.....
please let me know if you'd like to see any more color variations:)
Thanks, Tini1:)

[tri]

Hi Tini,
Thanks for that. A few more colour variations would be useful!
All the best,
Guy
TRI

[tini1]

Hi Tri....
here are a few color variations, the more I looked at the design/colors, I think that 2 colors will work the best......:)

[BlueCherryGraphics]

Congratulations Missy.

This thread has been moved to the Revisions forum.

Client, please post a note in the thread when you have received your final files.

Thanks! :)

[tri]

Just waiting for feedback on colour palate!
Guy
TRI

[tri]

Hi Tini,
Hope you are well. They are still not happy with the colour palate - they want a burgandy red that stands out! A selection would be good again. Also they would like to see these strap lines under the boxes. (a design of with each slogan on please)

1) the culinary world in one kitchin
2) world buffet

Many thanks,
Guy
TRI

[tini1]

hi Guy:)
Here are 2 more color palettes(using the burgundy color)I also added the tagline.....Thanks:)

[tri]

Hi Tini,
we are going with the tag line "the culinary world in one kitchin". But they don't like the reds so far. Can we have the background as Black and Kitchin N1 in a deep, rich red.
Many thanks,
Guy
TRI

[tini1]

Thanks Tri, I'll have your revisions shortly...:)

[tini1]

:)

[BlueCherryGraphics]

MODERATOR'S NOTE: email sent to client [CC167]

[tri]

Hi Tini,
We have chosen the bottom left logo (the one with the shades of brown). Please email me the files - info@tri.eu.com
Many thanks for all your help!
Guy
TRI

[tini1]

Hello Tri, I sent a link to download your files( to the above email)..
Thanks:)

[BlueCherryGraphics]

PROJECT UPDATE: moved to Logo Project Archives.