mark w
02-20-2008, 09:53 PM
Admin code added by Abby - 2Y313926NN747891U
Project Summary:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
Racing4MS aims to not only raise awareness of Multiple Sclerosis, but to encourage and support those affected and their families to continue to strive for their own personal dreams and goals.<o:p></o:p>
<o:p></o:p>
We encourage people to ‘Live life to the full’
we need a new site and have some ideas of what it should look like, but are open to alternatives :eek:
What text should be included in the main part of the logo?<o:p></o:p>
we have a basic site header and wish to continue using it, though with some tweaking - see www.racing4ms.org/forums (http://www.racing4ms.org/forums) for what is in use at the moment.
What type of product or service do you offer?<o:p></o:p>
we have two main core businesses, offering of dreams to those with MS (and their care givers) and operating a motorcycle racing team to promote the concept that success and disabilities can go hand in hand
How long have you been in business?<o:p></o:p>
3-4 years
What do you hope to accomplish with your new identity?<o:p></o:p>
we are launching a drive to raise funds to run the racing team, and at the same time wish to promote the Dreams concept to interested parties
What are your long term goals?<o:p></o:p>
we want to be associated with the concept of success associated with disabilities and try and promote the positive aspects of living with a disability
When is the deadline for final entries before choosing a designer?<o:p></o:p>
asap
Audience Profile:
Please describe your existing audience<o:p></o:p>
A cross section of the general public.<o:p></o:p>
Who would you like to add to your audience?<o:p></o:p>
Probably mostly motor sport enthusiasts and those with MS and their families.<o:p></o:p>
Mostly Australian initially<o:p></o:p>
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
we have logo's already in use and plan to keep the general look.
Do you have any colours in mind for your logo? (if so, why?)<o:p></o:p>
black, yellow, red. cos we like the look of them so far :)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
see above and attached
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?<o:p></o:p>
same dreams different challenges, and living life to the full.
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
we want them to buy in, either emotionally or financially, so they feel that they are making a difference
Where will your new logo be used?
Competitive Positioning:
Who are your competitors and what do you think about their logos?
to some extent the starlight foundation and make a wish foundation could be seen as competition, though they focus on children as opposed to us mostly focusing on adults.<o:p></o:p>
Redballoondays offers the kind of thing we do and want to offer, though they charge and we don’t.<o:p></o:p>
List competitive URLs if possible<o:p></o:p>
www.starlight.org.au www.makeawish.org.au (http://www.makeawish.org.au/) www.redballoondays.com.au/<o:p></o:p>
<o:p></o:p>
--------------------<o:p></o:p>
Designoutpost has already done some work for us, see http://www.designoutpost.com/forums/showthread.php?t=14733 (http://www.designoutpost.com/forums/showthread.php?t=14733)<o:p></o:p>
<o:p></o:p>
we want to build a website using expressionengine (www.expressionengine.com (http://www.expressionengine.com/)) a program that uses templates.<o:p></o:p>
<o:p></o:p>
Our existing front page www.racing4ms.org (http://www.racing4ms.org/) was written in flash and we are unable to make any changes to it ourselves, hence the concept of using blog type templates. You will notice that the front page redirects to our forums, since that is where we do have control.<o:p></o:p>
<o:p></o:p>
Once the design is finalised, we would need someone to build the templates, giving us the freedom to add or change content as needed. That person need not be the successful designer, and will be another paying project.<o:p></o:p>
<o:p></o:p>
We have some early concepts of what we want it to look like, just need some professional help to make it stand out.<o:p></o:p>
<o:p></o:p>
In brief…<o:p></o:p>
One front page selling two different stories – linking to two pages that can be the same template, just with different content<o:p></o:p>
The front page also to have a calendar and news feeds<o:p></o:p>
The links to be along the bottom of the page<o:p></o:p>
We might be adding another different story in the near future, ie Surfing4MS, so would envisage just adding another template under the first two, also giving us the ability of moving the order around as needed.<o:p></o:p>
<o:p></o:p>
The inside page template could be used to all three promotional activities, the motorbike racing team, the dreams forum and the surfing.<o:p></o:p>
These pages would need some text about the relevant activity, a photo and video box, (linking back to our existing forums?), a calendar and links along the bottom.<o:p></o:p>
The page for the race team will need a link to a sign up page that will just be a plain page with data entry fields and a paypal donate button, so that might need to be a plain template?<o:p></o:p>
The page for the dreams will need a link to the forums, where people can learn more about what we have done and have to offer.<o:p></o:p>
Attached are a few initial concepts.
Project Summary:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
Racing4MS aims to not only raise awareness of Multiple Sclerosis, but to encourage and support those affected and their families to continue to strive for their own personal dreams and goals.<o:p></o:p>
<o:p></o:p>
We encourage people to ‘Live life to the full’
we need a new site and have some ideas of what it should look like, but are open to alternatives :eek:
What text should be included in the main part of the logo?<o:p></o:p>
we have a basic site header and wish to continue using it, though with some tweaking - see www.racing4ms.org/forums (http://www.racing4ms.org/forums) for what is in use at the moment.
What type of product or service do you offer?<o:p></o:p>
we have two main core businesses, offering of dreams to those with MS (and their care givers) and operating a motorcycle racing team to promote the concept that success and disabilities can go hand in hand
How long have you been in business?<o:p></o:p>
3-4 years
What do you hope to accomplish with your new identity?<o:p></o:p>
we are launching a drive to raise funds to run the racing team, and at the same time wish to promote the Dreams concept to interested parties
What are your long term goals?<o:p></o:p>
we want to be associated with the concept of success associated with disabilities and try and promote the positive aspects of living with a disability
When is the deadline for final entries before choosing a designer?<o:p></o:p>
asap
Audience Profile:
Please describe your existing audience<o:p></o:p>
A cross section of the general public.<o:p></o:p>
Who would you like to add to your audience?<o:p></o:p>
Probably mostly motor sport enthusiasts and those with MS and their families.<o:p></o:p>
Mostly Australian initially<o:p></o:p>
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
we have logo's already in use and plan to keep the general look.
Do you have any colours in mind for your logo? (if so, why?)<o:p></o:p>
black, yellow, red. cos we like the look of them so far :)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
see above and attached
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?<o:p></o:p>
same dreams different challenges, and living life to the full.
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
we want them to buy in, either emotionally or financially, so they feel that they are making a difference
Where will your new logo be used?
Competitive Positioning:
Who are your competitors and what do you think about their logos?
to some extent the starlight foundation and make a wish foundation could be seen as competition, though they focus on children as opposed to us mostly focusing on adults.<o:p></o:p>
Redballoondays offers the kind of thing we do and want to offer, though they charge and we don’t.<o:p></o:p>
List competitive URLs if possible<o:p></o:p>
www.starlight.org.au www.makeawish.org.au (http://www.makeawish.org.au/) www.redballoondays.com.au/<o:p></o:p>
<o:p></o:p>
--------------------<o:p></o:p>
Designoutpost has already done some work for us, see http://www.designoutpost.com/forums/showthread.php?t=14733 (http://www.designoutpost.com/forums/showthread.php?t=14733)<o:p></o:p>
<o:p></o:p>
we want to build a website using expressionengine (www.expressionengine.com (http://www.expressionengine.com/)) a program that uses templates.<o:p></o:p>
<o:p></o:p>
Our existing front page www.racing4ms.org (http://www.racing4ms.org/) was written in flash and we are unable to make any changes to it ourselves, hence the concept of using blog type templates. You will notice that the front page redirects to our forums, since that is where we do have control.<o:p></o:p>
<o:p></o:p>
Once the design is finalised, we would need someone to build the templates, giving us the freedom to add or change content as needed. That person need not be the successful designer, and will be another paying project.<o:p></o:p>
<o:p></o:p>
We have some early concepts of what we want it to look like, just need some professional help to make it stand out.<o:p></o:p>
<o:p></o:p>
In brief…<o:p></o:p>
One front page selling two different stories – linking to two pages that can be the same template, just with different content<o:p></o:p>
The front page also to have a calendar and news feeds<o:p></o:p>
The links to be along the bottom of the page<o:p></o:p>
We might be adding another different story in the near future, ie Surfing4MS, so would envisage just adding another template under the first two, also giving us the ability of moving the order around as needed.<o:p></o:p>
<o:p></o:p>
The inside page template could be used to all three promotional activities, the motorbike racing team, the dreams forum and the surfing.<o:p></o:p>
These pages would need some text about the relevant activity, a photo and video box, (linking back to our existing forums?), a calendar and links along the bottom.<o:p></o:p>
The page for the race team will need a link to a sign up page that will just be a plain page with data entry fields and a paypal donate button, so that might need to be a plain template?<o:p></o:p>
The page for the dreams will need a link to the forums, where people can learn more about what we have done and have to offer.<o:p></o:p>
Attached are a few initial concepts.