njlolley
02-22-2008, 07:21 PM
(Admin code added by Palmer - 4JT54150PT9089445)
Project Summary:
What text should be included in the main part of the logo?
Lolley Publishing
What type of product or service do you offer?
Publishing of books, eBooks, electronic courses, audio books, seminars
How long have you been in business?
Start-up business
What do you hope to accomplish with your new identity?
Professional branding - we are developing various websites and marketing materials based on the topic or theme of publication. While the theme may change, depending on the book topic, I'd like Lolley Publishing to remain consistent on all of our materials.
What are your long term goals?
Profitable business offering republished materials using out-of-copyright information as well as new books that I'm writing.
When is the deadline for final entries before choosing a designer?
March 1st
Audience Profile:
Please describe your existing audience
Audience will vary, depending upon subject of information, but it will definitely focus on home school community as well as entrepreneurs and others who love to read and expand their knowledge.
Who would you like to add to your audience?
Since I'm just starting, it could be anybody.
Perception/Tone/Guidelines:
What type of logo would you like?
Something that blends the old (book) with the new (CD) in a tasteful arrangement.
Do you have any colors in mind for your logo? (if so, why?)
Maybe light browns or tans with some accent color - I'm picturing what an older book looks like, accented with newer methods of reading books (CDs)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Some type of book and CD combination? I thought I liked the book logo at DK Publishing (http://www.dk.com/) because of the initials inside the book, but I'd rather have something that fits the theme of our business better. Unfortunately, I don't know if I want the entire Lolley Publishing in the logo or just L P, until I see something.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
High quality, easy readability, outstanding customer service.
What is your tagline or slogan?
Since I'm brand new, I still need to develop this
What is the overall message you are trying to convey to your target audience?
We offer high-quality, alternative methods of reading or participating in self-improvement courses and seminars
Where will your new logo be used?
Print marketing materials, websites, newsletters, inside book information
Competitive Positioning:
Who are your competitors and what do you think about their logos?
ebooks.com - too modern
planet ebook - too large
selfpublishebooks - doesn't look professional
List competitive URLs if possible
http://www.ebooks.com/
http://www.planetebook.com/mainpage.asp?webpageid=357
http://www.selfpublishebooks.com/index.html
What sets you apart from your competitors?
We aren't going to only offer eBooks. I'd like to also develop reports, courses, audio, etc. I'm also not having one website with massive amounts of books - I will be niche marketing depending on the book topic (this applies to newsletters and regular marketing methods as well).
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
I'm still developing my USP, but I think it would be something about Quality Reading & Learning at Affordable Prices
Project Summary:
What text should be included in the main part of the logo?
Lolley Publishing
What type of product or service do you offer?
Publishing of books, eBooks, electronic courses, audio books, seminars
How long have you been in business?
Start-up business
What do you hope to accomplish with your new identity?
Professional branding - we are developing various websites and marketing materials based on the topic or theme of publication. While the theme may change, depending on the book topic, I'd like Lolley Publishing to remain consistent on all of our materials.
What are your long term goals?
Profitable business offering republished materials using out-of-copyright information as well as new books that I'm writing.
When is the deadline for final entries before choosing a designer?
March 1st
Audience Profile:
Please describe your existing audience
Audience will vary, depending upon subject of information, but it will definitely focus on home school community as well as entrepreneurs and others who love to read and expand their knowledge.
Who would you like to add to your audience?
Since I'm just starting, it could be anybody.
Perception/Tone/Guidelines:
What type of logo would you like?
Something that blends the old (book) with the new (CD) in a tasteful arrangement.
Do you have any colors in mind for your logo? (if so, why?)
Maybe light browns or tans with some accent color - I'm picturing what an older book looks like, accented with newer methods of reading books (CDs)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Some type of book and CD combination? I thought I liked the book logo at DK Publishing (http://www.dk.com/) because of the initials inside the book, but I'd rather have something that fits the theme of our business better. Unfortunately, I don't know if I want the entire Lolley Publishing in the logo or just L P, until I see something.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
High quality, easy readability, outstanding customer service.
What is your tagline or slogan?
Since I'm brand new, I still need to develop this
What is the overall message you are trying to convey to your target audience?
We offer high-quality, alternative methods of reading or participating in self-improvement courses and seminars
Where will your new logo be used?
Print marketing materials, websites, newsletters, inside book information
Competitive Positioning:
Who are your competitors and what do you think about their logos?
ebooks.com - too modern
planet ebook - too large
selfpublishebooks - doesn't look professional
List competitive URLs if possible
http://www.ebooks.com/
http://www.planetebook.com/mainpage.asp?webpageid=357
http://www.selfpublishebooks.com/index.html
What sets you apart from your competitors?
We aren't going to only offer eBooks. I'd like to also develop reports, courses, audio, etc. I'm also not having one website with massive amounts of books - I will be niche marketing depending on the book topic (this applies to newsletters and regular marketing methods as well).
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
I'm still developing my USP, but I think it would be something about Quality Reading & Learning at Affordable Prices