[Project Complete] Mar 10 : $275 : Wedding/Portrait Photography Logo

[defalcophoto]

(Admin code added by Palmer - 3WR28962SV8235630)


Project Summary:

Logo for wedding/portrait photographer.
My current site:
www.defalcophoto.com

My blog;

www.defalcophoto.com/blog

What text should be included in the main part of the logo?

The comapny is "DeFalco Photography" so that's what it needs to say, but the full text can be separate from a logo with initials. I use 'dp' for initials now, but I'm not opposed to using 'dfp.'

What type of product or service do you offer?

I primarily shoot weddings

How long have you been in business?

This will be year #3 - time to get a little more refined.

What do you hope to accomplish with your new identity?

My logo isn't very strong, but it's gotten me by. I think I made a bad choice with my font since it's so hard to format into smaller spaces because the type is so tall. I hope to have a logo that's easier to design printed material around - like a business card.

What are your long term goals?

A consistent look I can live with.

When is the deadline for final entries before choosing a designer?

March 10.

Audience Profile:

Brides, brides, and mothers of brides : ) Mid-priced in a high-end area for weddings.

Please describe your existing audience

Mostly brides, shopping online.

Who would you like to add to your audience?

I love my clients as they are, but a better logo can only help when it comes to the grahically saavy. If I expand into print ads, I'd like to go with a look that improves on what I have now.

Perception/Tone/Guidelines:

tone is positive, bright, and sharp. I'm a male photographer catering to more feminine taste, but I don't want my studio to look too feminine ( as in logos wth daisies)

What type of logo would you like?

I need something I can scale up or down without loosing identity. I don't want a logo to look like it could be on a subdivision marker or a pharmaceutical package. (ie, narrow type followed by bold) I'd like an illustrated looking logo using either "DP" or "DFP" that can be used separately from the words "DeFalco Photography."

Do you have any colors in mind for your logo? (if so, why?)

I've been using a lighter blue, which I still like, but I'm open to suggestions. Probably not red, or a zen like green.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

I'm thinking initials - but DeFalco does mean 'the falcon' - I don't know if anyone would ever make that connection in a logo though?

Communication Strategy:

Easy to identify, large or small.

What attributes would you like your logo to reflect about your business?

My logo is amateur now, so the opposite of that is what I want to reflect.

Where will your new logo be used?

On my website, my blog, my business cards and one-sheets.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

I've seen a lot of circles and sqaures with initials, and a lot of flowery illustrator type graphics, so I'd like to see what other ideas are out there.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

words I think of when I'm working: depth, sharpness, pop, creativity and drama:rolleyes:

[glyphica]

here's a few from me :)

[glyphica]

;)

[glyphica]

:d

[glyphica]

last one :)

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/defalco1.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/defalco2.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/defalco3.png

[defalcophoto]

Hello Everybody,

Thank you for getting a quick jump on this one: ) I assume my code will show up anytime, so I appreciate the efforts here.

I do want to use the full word 'photography' in the logo. I know my URL is just 'photo' but I'd like to make sure the logo reads 'photography' since just 'photo' could be a camera store, etc.

Kekepania: I've tried some of the same ideas myself, I'm looking to expand on that.

xpressions: V1.0 I think is very clever. I like the crescent shape resembling a lens. I'd be curious to see if there's a way to put a more feminine spin on it? A curvey approach? I'm thinking boxy may not project creativity, even though I think your idea is very creative.

Also- i don't have strong feelings about upper/lower or all lower case - whatever works best is okay with me.

Thanks Again Everybody.

Philip

[defalcophoto]

I gave it a little more thought and I don't think I have to be tied to using initials in the logo. I feel like I'm being too limited that way, so at this point I'm wide open - as long as it says 'DeFalco Photography" and has some kind of wedding vibe, then that's great. Thanks again for your consideration everybody.

[OffbeatDesign]

Interlocking initials suggestion wedding rings

[defalcophoto]

Hello Offbeat,

Hey, that's interesting. I think the "photography'' is kind of getting lost though, so I'd like to see that bigger.

Any other ideas would be appreciated!

Thanks!

[OffbeatDesign]

sure thing

[giant]

Here's from me... :)

[giant]

one more... :)
Thank You.

[defalcophoto]

Interesting idea Gaint. It took me a while to see the "dfp" because I was so focused on the wing shape and it reminded me of a Red Wings hockey jersey. I think it's an idea that can be explored, but I'm not sure how much more recognizablete initials could get without compromising the cool shape?

I'm still interested in seeing a logo with the full word 'photography'

Also - Is it me, or are sans serrif fonts kind of masculine? I'd be interested to see something is with a serrif.

Thanks Everybody, please share any new ideas.

[giant]

Here's from me again... :)
Thank You.

[xpressions]

Thank you for the earlier feedback. I will round out the edges on the first design and post shortly. Here's another try:

http://i5.photobucket.com/albums/y185/nemagazine/defalco4.png

[Taldo]

:)

[giant]

here's from me again... :)

[giant]

one more...
thank you... :)

[giant]

another one...

d & p making an "f"-like icon
thank you... :)

[BlueCherryGraphics]

v1

[defalcophoto]

Hello Again Everybody,

I'm sorry to have basically abandoned my own project recently. I slipped and fell on a shoot on March 9, and I broke my tailbone (and an $1800 Canon lens...ouch!) Needless to say, I didn't spend much time at the Mac for a few weeks - Doctors' orders.

In any case, it did give me a chance to ponder what I really want out of a logo. I started this thread operating on an "I'll know it when I see it" basis, which doesn't really give anyone a chance to magically come up with the perfect logo. I've really liked a few of them so far and I appreciate everybody's time and effort - but I wasn't really clear on what direction I wanted to go in so I couldn't give meaningful feedback.

I spent some time checking out fonts. I've always liked really simple add copy, especially when it's a single word like Tiffany's or something like that on the page. I decided to move toward using a Roman style font and I settled on Aviano. I'd like to have something to go with it - some type of logo or embellishment to round out the type. This is bascially what the back of my new business cards will look like, to give you an idea of what I'm talking about. If anyone would like to give it a shot, I'd be glad to see the fee finally awarded.

http://www.defalcophoto.com/post/dfpbcBack.jpg

Thanks Again,

Philip

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/defalco5.png

[OffbeatDesign]

V2

[OffbeatDesign]

v3

[Blesseville]

http://www.blesseville.com/do/defalco1.jpg

[Blesseville]

http://www.blesseville.com/do/defalco2.jpg

[tini1]

hello, I tried to match the 'feeling' in the photo.....:)

[tini1]

variation in color:)

[tini1]

:)

[djaka]

using aviano font :)

[giant]

Here's from me again... :)
and Thank You.

[defalcophoto]

Here's from me again... :)
and Thank You.

Thanks again Giant. I'm liking this one, but I think the type could be a little bigger to balance the shape you created above it. My blue is pms 652, so I'd like to see that too.

How do you think it would look if only the "E" were smaller?

Thanks for your time. I need to get a b.c. orderd pronto, so I appreciate it.

Cheers,

Phil

[defalcophoto]

Cool idea, but even though I see the Falcon shape, I see a hammer first. My wife loves it...I dunno if I'm on board. Thank you for the idea.

Cheers,
Phil

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[djaka]

I'm trying to reduce the hammer shape image. :)
but still have the sharp (sharp eye in photography to seek precious moments) and strong brand identity.
thank you
:)

[Taldo]

:)

[defalcophoto]

one more... :)
and Thank You.

I'd like to go with some version of this...How do i finalize this and finish up this thread?

Thanks everybody!

[BlueCherryGraphics]

Congratulations DJ.

This thread has been moved to Revisions.

Client, please post a note in the thread once you receive the finals.

Thanks! :)

[giant]

hi Phil, Thanks for choosing my idea... :)
and Thanks Jenny...

Phil, which version do you want the a or b? or both?
by the way, I have sent you a private message (PM).

Please go to the following link to find the message:
http://www.designoutpost.com/forums/private.php?

Thank You! :)

Regards,
-giant-

[giant]

hi, Phil...
All Files Sent! :)
Please make a note in the forum when you received the files...
Thank You and Good Luck! :)

-giant-

[defalcophoto]

Thank you for sending the files. I'm packing my gear to head out for a shoot, but I'm looking forward to having fun with the files when I have time tomorrow.

Thanks Again,
Phil

[BlueCherryGraphics]

PROJECT UPDATE: moved to Logo Project Archives.