handsumman
03-15-2008, 12:30 PM
Admin code added by Abby - 7PW59317JV145545T , 1R6878690D4278804
New Jersey Educational Finance Institute - Provides financial education and resources to consumers as well as advanced financial planning concepts to CPA's and Attorneys
Project Summary:
What text should be included in the main part of the logo?
Full Text
What type of product or service do you offer?
Monthly teleseminar interviews of specialists @ financial,estate and health care topics of interest
Free reports on a variety of topics
How long have you been in business?
4 years
What do you hope to accomplish with your new identity?
Attract Ideal Clients w/$250,000 + assets to our Financial Advisory firm
What are your long term goals?
Same
When is the deadline for final entries before choosing a designer?
3/25/08
Audience Profile:
Please describe your existing audience
Consumers,CPA's and Attorneys
Who would you like to add to your audience?
Perception/Tone/Guidelines:Large company/Educational resource
What type of logo would you like?
Iconic
Do you have any colors in mind for your logo? (if so, why?)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I appreciate your creativity
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Experience, Knowledge, Trust
What is your tagline or slogan?
Specialized Creative Knowledge
What is the overall message you are trying to convey to your target audience?
That we are creative thinkers and problem solvers with solutions that other advisors don't even know exist.
Where will your new logo be used?
Website, Products, Opt-in pages, Sales Letters
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Don't know of any
List competitive URLs if possible
What sets you apart from your competitors?
We are Advisors that are still practicing, so the info and ideas are being used in real life situations
Current up to date iconsumer education
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Specialized Creative Knowledge
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New Jersey Educational Finance Institute - Provides financial education and resources to consumers as well as advanced financial planning concepts to CPA's and Attorneys
Project Summary:
What text should be included in the main part of the logo?
Full Text
What type of product or service do you offer?
Monthly teleseminar interviews of specialists @ financial,estate and health care topics of interest
Free reports on a variety of topics
How long have you been in business?
4 years
What do you hope to accomplish with your new identity?
Attract Ideal Clients w/$250,000 + assets to our Financial Advisory firm
What are your long term goals?
Same
When is the deadline for final entries before choosing a designer?
3/25/08
Audience Profile:
Please describe your existing audience
Consumers,CPA's and Attorneys
Who would you like to add to your audience?
Perception/Tone/Guidelines:Large company/Educational resource
What type of logo would you like?
Iconic
Do you have any colors in mind for your logo? (if so, why?)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I appreciate your creativity
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Experience, Knowledge, Trust
What is your tagline or slogan?
Specialized Creative Knowledge
What is the overall message you are trying to convey to your target audience?
That we are creative thinkers and problem solvers with solutions that other advisors don't even know exist.
Where will your new logo be used?
Website, Products, Opt-in pages, Sales Letters
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Don't know of any
List competitive URLs if possible
What sets you apart from your competitors?
We are Advisors that are still practicing, so the info and ideas are being used in real life situations
Current up to date iconsumer education
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Specialized Creative Knowledge
--------------------------------------------------------------------------------