onewebsite
03-18-2008, 08:13 AM
Admin code added by Abby - 4PR60488M28462153
Project Summary:
What text should be included in the main part of the logo?
Checks n Balances, Checks'n'Balances and variations. Tagline: Business Services. Slogan: Time is Money.
What type of product or service do you offer?
Professional Bookkeeping Software Training Business Consulting
How long have you been in business?
20 years.
What do you hope to accomplish with your new identity?
Appear to have a well established branded. Professional image. Iconic logo with fresh, small business perspective.
What are your long term goals?
Local franchises, therefore visual impact for brand awareness is essential.
When is the deadline?
March 24th, 2008
Profile:
Please describe your existing audience
Small business in small markets located locally in Western Canada. Individuals and companies that need to
Who would you like to add to your audience?
---
Perception/Tone/Guidelines:
Integrity. Established corporation. Refined Elegance.
What type of logo would you like?
Modern. Glossy. Polished. modern and lively (but not so lively that it looks just fun, not serious
Do you have any colors in mind for your logo? (if so, why?)
Orange, and Greyscale. The orange is Pantone: 159c Hex: E36F1E. We can explore a secondary color. The Font Flange Regular-DTC* is currently being used but doesn't have to be.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The word/visual association of checks, balances, time, money or some interaction of these. outside the box" in terms of what a traditional bookkeeping business offers could also be considered as a possible visual element
Communication Strategy:
What attributes would you like your logo to reflect about your business?
want to be seen as being "outside the box" type of bookkeeping/business service company. We want a logo that will give us "name recognition" by the logo alone.
What is your tagline or slogan?
Slogan: Time is Money. Tagline: Business Services.
What is the overall message you are trying to convey to your target audience?
We are an established resource that will get the job done well.
Where will your new logo be used?
Website, and other marketing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
we're determining that we really don't have a lot of competition.....from the market study that we have been doing. Very few have any kind of website and very few have logo's - mostly people working from their home and home made cards.
List competitive URLs if possible
---
What sets you apart from your competitors?
• Allows you to focus on growing your business
• Makes best use of resources available
• Expertise at your fingertips
• No need to hire additional staff
• Quick turnaround time
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Time is Money
Project Summary:
What text should be included in the main part of the logo?
Checks n Balances, Checks'n'Balances and variations. Tagline: Business Services. Slogan: Time is Money.
What type of product or service do you offer?
Professional Bookkeeping Software Training Business Consulting
How long have you been in business?
20 years.
What do you hope to accomplish with your new identity?
Appear to have a well established branded. Professional image. Iconic logo with fresh, small business perspective.
What are your long term goals?
Local franchises, therefore visual impact for brand awareness is essential.
When is the deadline?
March 24th, 2008
Profile:
Please describe your existing audience
Small business in small markets located locally in Western Canada. Individuals and companies that need to
Who would you like to add to your audience?
---
Perception/Tone/Guidelines:
Integrity. Established corporation. Refined Elegance.
What type of logo would you like?
Modern. Glossy. Polished. modern and lively (but not so lively that it looks just fun, not serious
Do you have any colors in mind for your logo? (if so, why?)
Orange, and Greyscale. The orange is Pantone: 159c Hex: E36F1E. We can explore a secondary color. The Font Flange Regular-DTC* is currently being used but doesn't have to be.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The word/visual association of checks, balances, time, money or some interaction of these. outside the box" in terms of what a traditional bookkeeping business offers could also be considered as a possible visual element
Communication Strategy:
What attributes would you like your logo to reflect about your business?
want to be seen as being "outside the box" type of bookkeeping/business service company. We want a logo that will give us "name recognition" by the logo alone.
What is your tagline or slogan?
Slogan: Time is Money. Tagline: Business Services.
What is the overall message you are trying to convey to your target audience?
We are an established resource that will get the job done well.
Where will your new logo be used?
Website, and other marketing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
we're determining that we really don't have a lot of competition.....from the market study that we have been doing. Very few have any kind of website and very few have logo's - mostly people working from their home and home made cards.
List competitive URLs if possible
---
What sets you apart from your competitors?
• Allows you to focus on growing your business
• Makes best use of resources available
• Expertise at your fingertips
• No need to hire additional staff
• Quick turnaround time
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Time is Money