elpedro
03-19-2008, 05:28 PM
Admin code added by Abby - 27437349H3465041F
Project Summary:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
What text should be included in the main part of the logo? None
What type of product or service do you offer? Cycling / Strength & Conditioning / High-Performance Coaching
How long have you been in business? 10 years
What do you hope to accomplish with your new identity? A more professional image
What are your long term goals? To develop a professional cycling team
When is the deadline for final entries before choosing a designer? Friday 4 April, 2008
Audience Profile:<o:p></o:p>
Please describe your existing audience<o:p></o:p>
<o:p> </o:p>
The business primarily caters to elite-level (National and State) athletes from different disciplines who are unaffiliated with the large sports institutes – that is, it caters to those athletes who do not have scholarships. We offer high-performance coaching to athletes of all disciplines, but particularly the athletic disciplines of cycling, running and swimming.
Who would you like to add to your audience?<o:p></o:p>
<o:p> </o:p>
We intend to secure a large, long-term contract to develop a professional cycling team.
Perception/Tone/Guidelines:<o:p></o:p>
What type of logo would you like?<o:p></o:p>
<o:p> </o:p>
The logo should be a pictorial design that is simple enough to be recognisable in small print, or on difficult media such as clothing. I have a very specific design in mind – see below.
Do you have any colours in mind for your logo? (if so, why?)<o:p></o:p>
<o:p> </o:p>
No. Feel free to use your own creativity here.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
<o:p> </o:p>
Yes. Since our two primary specialties are Strength & Conditioning and cycling, we want to combine these two concepts. We would like the logo to depict an athlete performing a resistance-training exercise (such as a squat, dead lift or Olympic lift) whilst casting a shadow that defines the form of a cyclist. Perhaps the dead lift will work best with this since the weight plates would cast the most similar shadow.<o:p></o:p>
<o:p> </o:p>
The figure may be male or female but should represent the physique of a professional athlete. There should also be consistency between the physique of the figure performing the exercise and the shadow. We have no preference as to the position of the viewer or light source as long as the image is clear and recognisable.
Communication Strategy:<o:p></o:p>
What attributes would you like your logo to reflect about your business? As above
What is your tagline or slogan? We do not have one at present
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
<o:p> </o:p>
We would like to be recognised as specialists in physical preparation for cyclists.
Where will your new logo be used? All stationary (colour and b&w), business cards and selected clothing
Competitive Positioning:<o:p></o:p>
Who are your competitors and what do you think about their logos? N/A
What sets you apart from your competitors? N/A
Targeted Message:<o:p></o:p>
State a single-minded word or phrase that will appropriately describe your company: N/A<o:p></o:p>
Project Summary:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
What text should be included in the main part of the logo? None
What type of product or service do you offer? Cycling / Strength & Conditioning / High-Performance Coaching
How long have you been in business? 10 years
What do you hope to accomplish with your new identity? A more professional image
What are your long term goals? To develop a professional cycling team
When is the deadline for final entries before choosing a designer? Friday 4 April, 2008
Audience Profile:<o:p></o:p>
Please describe your existing audience<o:p></o:p>
<o:p> </o:p>
The business primarily caters to elite-level (National and State) athletes from different disciplines who are unaffiliated with the large sports institutes – that is, it caters to those athletes who do not have scholarships. We offer high-performance coaching to athletes of all disciplines, but particularly the athletic disciplines of cycling, running and swimming.
Who would you like to add to your audience?<o:p></o:p>
<o:p> </o:p>
We intend to secure a large, long-term contract to develop a professional cycling team.
Perception/Tone/Guidelines:<o:p></o:p>
What type of logo would you like?<o:p></o:p>
<o:p> </o:p>
The logo should be a pictorial design that is simple enough to be recognisable in small print, or on difficult media such as clothing. I have a very specific design in mind – see below.
Do you have any colours in mind for your logo? (if so, why?)<o:p></o:p>
<o:p> </o:p>
No. Feel free to use your own creativity here.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
<o:p> </o:p>
Yes. Since our two primary specialties are Strength & Conditioning and cycling, we want to combine these two concepts. We would like the logo to depict an athlete performing a resistance-training exercise (such as a squat, dead lift or Olympic lift) whilst casting a shadow that defines the form of a cyclist. Perhaps the dead lift will work best with this since the weight plates would cast the most similar shadow.<o:p></o:p>
<o:p> </o:p>
The figure may be male or female but should represent the physique of a professional athlete. There should also be consistency between the physique of the figure performing the exercise and the shadow. We have no preference as to the position of the viewer or light source as long as the image is clear and recognisable.
Communication Strategy:<o:p></o:p>
What attributes would you like your logo to reflect about your business? As above
What is your tagline or slogan? We do not have one at present
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
<o:p> </o:p>
We would like to be recognised as specialists in physical preparation for cyclists.
Where will your new logo be used? All stationary (colour and b&w), business cards and selected clothing
Competitive Positioning:<o:p></o:p>
Who are your competitors and what do you think about their logos? N/A
What sets you apart from your competitors? N/A
Targeted Message:<o:p></o:p>
State a single-minded word or phrase that will appropriately describe your company: N/A<o:p></o:p>