[Project Complete] Apr 19 : $250 : Logo for Web Marketing Auditing Company

[AuditMark]

Admin code added by Abby - 47520597BD3902214

-What text should be included in the main part of the logo?
The name of the company: AuditMark

-What type of product or service do you offer?
We are a web marketing auditing company that offers the following services:

Web Campaign Auditing: By combining thorough inspection with validation of web server traffic, and by joining efficiency and reliability, we provide a set of technological solutions, which cater for both Publishers and Advertisers. This is our core business.

Web Traffic Analysis: We employ state of the art data mining techniques to discover information that can help you increase your website revenues and improve the ROI of your Ad campaigns.

-How long have you been in business?
Six months.

-What do you hope to accomplish with your new identity?
We want to have a simple and professional image that inspires trust. The design should reflect our core business (i.e. Web Campaign Auditing)

-What are your long term goals?
To establish our company as one of the main world players in Web Marketing Auditing.

-When is the deadline for final entries before choosing a designer?
19-April-2008

-Audience Profile:
Please describe your existing audience
Web marketeers, Search engines, Marketing Agency's, Site owners.

-Who would you like to add to your audience?
All the above.


-Perception/Tone/Guidelines:
-What type of logo would you like?
Professional, Simple, Corporate . We want the logo to be easily readable. It should have some connection to what we do and our objectives.

-Do you have any colors in mind for your logo? (if so, why?)
We would prefer blue, or blue and dark gray has it seems to give a more professional look. Example colors: #007dbd - #4d4d4d

-Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The logo should have elements that reference stats or data analysis like bar chart...( just a suggestion ).

-Communication Strategy:
What attributes would you like your logo to reflect about your business?
Trust, technology, confidence, statistics, metrics

-What is your tagline or slogan?
none yet.

-What is the overall message you are trying to convey to your target audience?
We are a company that enforces trust. We analise and verify every aspect of a Web advertising campaign from an independent point of view. We are open and ou mission is to assure that you get what you paid for.

-Where will your new logo be used?
Web site, business cards, letterhead, videos, etc

-Competitive Positioning:
Who are your competitors and what do you think about their logos?

Don't like them because the design elements don't say anything about their business:
http://www.clickforensics.com/
http://www.clicklab.com/
http://www.clickrisk.com/
http://www.clicktracks.com/

Don't like these also because they all use the same repeating elements ( cursor and magnifying glass) or have a unprofessional look:
http://www.whosclickingwho.com/
http://www.clickreport.com/
http://www.clickdetective.com/

Good looking clean design with some elements that reference data analysis:

http://www.authenticlick.net/

-List competitive URLs if possible.
See above.

-What sets you apart from your competitors?
We are a web marketing auditing company. Most of the referenced competitor are just Clickfraud detection company's. Being that part of our job could be related our objectives aren't just limited to click fraud.Its a different approach with different objectives.

-Targeted Message:
-State a single-minded word or phrase that will appropriately describe your company:
"There is no such thing as blind trust."

[giant]

Here's from me... :)

[giant]

one more... :)
and Thank You.

[AuditMark]

Thank you for your participation Giant ( Dewa Jaya).

Here are our comments about the logos you submitted:

1 - The first one: We would prefer a logo without many colors. We are looking for a more classic solutions or combination of elements. We didn't like the star.

2- The second one: This one is much more in the line of what we want. Its simple it has some references to our line of business ( V / graph element ). You could explore this line of though, maybe making the V more like a graph, and simpler ( two many boxs make the logo complex). Be creative.

Please remember our color schema ( Blue, dark Gray).

Again, thanks for participating! And good work!

[freetime]

Hello! v1

[freetime]

v2

[freetime]

v3

[OffbeatDesign]

Thanks

[OffbeatDesign]

graph created from company initials

[giant]

Here's from me again... :)
and Thank You.

[AuditMark]

Here are our comments for all the designs presented:

First Lets eliminate the concepts we don't like: Posts #2, #5, #6, #7. They are not exactly what we had in mind.

Concepts we like:

Post #3 ( Giant ): You could explore this line of though, maybe making the V more like a graph, and simpler ( two many boxes make the logo complex).Maybe use a different font like the one in Post #9. Please follow the color schema..

Post #8 ( Offbeat ): We liked the graph idea bu we prefer the font you used on post 9. Maybe you could try and fuse the idea of a graph in the form of a wright mark ( V shape ).

Post #10 (Giant ): Simple and in the line of what we want. Yet it doesn't make any reference to what we not ... not even in an abstract form ( the reference doesn't need to be too obvious ). We are still considering this concept.

Thanks for everyone for participating. Keep up the good work!

[OffbeatDesign]

Thanks. Let me know if this is closer. Graph can be adjusted as needed.

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[AuditMark]

Again thanks for your replies.

Here go our comments:

Post #12 (offbeat):I think I didn't explain myself very well. What we had in mind was to make the graph line look like a check sign. Maybe making it more visible and giving the sense of stats and validation. The font used was the one we liked the most from all the posts.

Post #13 ( GIANT): Here we have a indecision if we prefer were you where going in post #3 ore this one.

Post #14 ( GIANT): We do not like this so much because the check sign is not very integrated with the remaining elements of the graphical figure.

We would also like to give you some ideas about our taste. If you look at the images posted you can see Audia's logo, it has elements that references column charts (resembles traffic charts), yet it is discreet.We like it.


Speaking only in terms of style, we like the I-squared logo.

I hope this helped to give you a better idea of what we are searching for our logo.

[giant]

Here's from me again... :)
OK, I'll make the revision soon...
and Thank You.

[Leclerk]

Hi!

http://www.logoholik.com/do/logoholik_auditmark_01.jpg

Cheers,
Bojan

[giant]

Here's from me again... :)

[giant]

again... :)

[giant]

and again... :)

[giant]

one more... :)
and Thank You.

[AuditMark]

POST# 16 (GIANT ) -We liked the style but its very similar to the the logo of audia. Could you use this concept and make it more original ?

Post# 17 ( logoholik ) - color schema is nice (not just 2 colours) but still in the same color schema we specified ). Yet we don't see how it relates to our business. We liked the concept, could you develop on it?


POST# 18 (GIANT ) - We believe you tried to put the graph style and limit the form of the graph to a check mark. We got some opinions on this logo and it wasn't obvious them.Maybe you can try to make a chart that looks like a check mark.


POST#19 ( GIANT) - We liked this one but the check mark seems to have too many lines making it a little too full. Can we maintain the graph form of the check mark using more simple elements?


POSTS #21 (GIANT) - These concepts aren't exactly what we are looking for. Too Badge style .

So, recapitulating. We do not reject the idea of adding more colours to our schema, but it should be discreet and it should clearly improve the logo. Another thing we'd like to say is that, by naming example elements such as the chart bars or the check sign, we inadvertently may have pass the idea that these symbols _must_ be present in the logo. That was not our intention. In fact, it would be great to also get proposals not using these two symbols.

[OffbeatDesign]

v4

[freetime]

v4

[Taldo]

:)

[AuditMark]

#Post 23 ( Offbeat ) -We don't care much for this check sign style... can you try to use a check sign similiar to #3? Additionally, you could also propose other concept styles?

#Post 24 ( Freetime ) -Nice letter design, but the style is a little bit old, and it does not seem to be connected with our business area.

#Post 25 ( Taldo ) - We liked the pixelized 'a' and we welcome this proposal as it explores a new concept (we already have many proposals that explore the "check sign" & "graph" concepts). We didn't like the fact that AUDIT and MARK where separated. We also prefer the lettering style of #23. The icon seems too big, when compared with the text. Could you explore more variations of this concept (pixelized icon ).

[Taldo]

:)

[giant]

Here's from me again... :)

[giant]

again... :)

[giant]

and again... :)

[giant]

one more... :)
and Thank You.

[AuditMark]

Post#27 (Carol Taldo) - We didn't like the lighter colours. With these colours, there is little contrast between the logo and the white background. We still like this pixelized icon concept, but we preferred your previous suggestion (post #25).

Post#28 and 29 (Giant) - We do not like very much the proportions of these logos. The height of the bars is huge compared to the rest of the logo. The cut line in Post #29 does not appear much to be a check sign. It might be possible to get that check sign effect, but in our opinion, it needs a major revision.

Post#30 (Giant) -We liked the new check sign. The logo became more dynamic. As we said before we prefer the lettering used in POST #23.

Post#31 (Giant) -We think the logo in post #13 was better than this one.

These are the elements we liked the most from all of your suggestions:

- Lettering of post #23 ( offbeat )
- The pixelized icon of post #25 ( TALDO )
- The icon of post #13 and #30 ( GIANT )
- The circles of post #17 ( logoholik )


Hope this smaller list of elements we like helps define our tastes and objectives.

[giant]

Sorry, because the rules of Do, I can't use the same lettering (fonts) from other designer... :)
Thank You.

[skyvee]

My try. Thanks!:)

[skyvee]

Thanks!:)

[nhr]

My apologies. I found this this design too similar with one already submitet.
I'll prepare my new concept soon.

[nhr]

[same as above]

[AuditMark]

#POST33 ( GIANT) - We are not asking you to copy a logo. Maybe you could use a similar font, and not exactly the same one.

#POST34 (SKYVEE) -We liked this logo, but we don't see if and how this icon is related with our business. Could you explain the rationale behind the icon?

#POST35 (SKYVEE) -We didn't like this logo very much. Its not the type of font we imagined, and we are not very fond of the icon too.

#POST36 and 37 (NHR) - We really liked these two logo variations. The colors used are a little different than what we expected but they work well together. Too bad that there where already similar logos. We really don't want a copy of another company's logo. We liked the effect has it reassembles digitalization without being too obvious. You could try other layouts or different uses of the "dots".

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/auditmark1.png

[AuditMark]

POST #39 and #40: Thanks, this lettering is what we where looking for.


Post #41: We think that this logo has too many independent elements without a common theme. The squares the check mark the altered letter A. Also we didnt like the black and grey color schema. We liked the fact that it was a new approach but it needs work to become more coherent and to stand out a little more.

[Taldo]

:)

[nhr]

Finally:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/AuditMark10_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/AuditMark2_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/AuditMark3_nhr.png

Thank you.

[OffbeatDesign]

v5

[AuditMark]

Sorry for the long wait.We have been showing the logos to a few people. We want to gather their feedback and the process is
taking more time than we expected.

Reviewing the last posts:

POST #43 (TALDO) - From your three logos we prefer this last one. Could
you try and make the same concept, and make the digital elements more defined
so that even if it is seen from far away we can notice those elements?


POST #44 (NHR) - Thanks for your post. We think this logo is a little
too complex and the designe element in the middle part isnt what we are looking for.

POST #45 and POST #46 (NHR) - We think both those logos are good but

I'm afraid that they lack a little contrast in the color schema. Could
you try and make a version that has additional contrast? Could you
also try and use the "digital blobs" in different ways ?
They give a nice look and i think they could be used more.

POST #47 - This is more what we are looking for. We just think that the check mark is a little too thick.

We wont be able to provide feedback for the next two week, but after that we will be making our final decision. Again thanks for all your posts.

[OffbeatDesign]

Thanks. The check mark can be modified to any thickness desired.

[nhr]

Thank you very much for the feedback.
More contrast:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/AuditMark21_nhr.png

[nhr]

More contrasts & diferent digitalisation:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/AuditMark22_nhr.png

[nhr]

Version #3 with more contrasts:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/AuditMark31_nhr.png

[nhr]

More contrasts & more digital:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/AuditMark32_nhr.png

Thank you.

[AuditMark]

We have finally decided on the logo we are going to chose.

We chose the concept from Offbeat on post #49. Congratulations.


Our thanks go to everyone who participated. It was a hard choice because of the good quality work all of you presented. Again, Thanks.


Offbeat, we think a new stage begins where some adjustments to the logo can be made. Could you make some different variants of the concept with different check marks. Different shapes, make it standout of the graph, make it bigger, thiner, more fat ...

Hope to ear from you soon.

[OffbeatDesign]

Thanks for selecting my design. Here are a few different options.

[AuditMark]

Thanks for your reply.

I made a rapid simulation of the B version we like best because it is smaller.

http://www.auditmark.com/auditmark49_2.jpg

Could you provide a similar version ?

[OffbeatDesign]

here you go!

[AuditMark]

Thanks,

Can you show us how the logo will look in black and white and grey scale ( same size as color logo ).

From the smaller version in the corner of the image the AUDIT and MARK "separation" isn't visible.

We want it to "degrade" maintaining as much detail as possible.

You can suggest some change to the logo so that it degrades more gracefully when using black and white or Grey scale.

[OffbeatDesign]

Here are a few looks

[AuditMark]

Hi,

We prefer the last black and white version of the log.

Can you provide the vector files for the color and black and white version of the logo ?

thanks.

[OffbeatDesign]

Please check your private messages for a link to your files. Thanks again!

[BlueCherryGraphics]

PROJECT UPDATE: moved to Logo Project Archives.