Duane Moore
04-03-2008, 10:47 AM
Admin code added by Abby - 44479842YC871482S
Project Summary: $150
What text should be included in the main part of the logo? MacDonald Applicators
What type of product or service do you offer? Industrial Blasting, Linings, Painting, & Coatings
How long have you been in business? 45 years
What do you hope to accomplish with your new identity? Replace existing Logo and develop an Icon
What are your long term goals? Clean up existing corporate image and look more professional
When is the deadline for final entries before choosing a designer? May 2
Audience Profile:
Please describe your existing audience Municipalities, Steel Fabricators, Refineries, etc.
Who would you like to add to your audience? more of the same
Perception/Tone/Guidelines:
What type of logo would you like? Strong, Permanent, Durable, Recognizeable, Simple. The Icon should stand for the company without the need of text (Macdonald Applicators).
Do you have any colors in mind for your logo? (if so, why?) Red & Black ...the traditional colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No
Communication Strategy:
What attributes would you like your logo to reflect about your business? Quality, durability strength.
What is your tagline or slogan? None
What is the overall message you are trying to convey to your target audience? Quality credibility durability
Where will your new logo be used? Vehicles, equipment website business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Committed to Quality & Service
Project Summary: $150
What text should be included in the main part of the logo? MacDonald Applicators
What type of product or service do you offer? Industrial Blasting, Linings, Painting, & Coatings
How long have you been in business? 45 years
What do you hope to accomplish with your new identity? Replace existing Logo and develop an Icon
What are your long term goals? Clean up existing corporate image and look more professional
When is the deadline for final entries before choosing a designer? May 2
Audience Profile:
Please describe your existing audience Municipalities, Steel Fabricators, Refineries, etc.
Who would you like to add to your audience? more of the same
Perception/Tone/Guidelines:
What type of logo would you like? Strong, Permanent, Durable, Recognizeable, Simple. The Icon should stand for the company without the need of text (Macdonald Applicators).
Do you have any colors in mind for your logo? (if so, why?) Red & Black ...the traditional colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No
Communication Strategy:
What attributes would you like your logo to reflect about your business? Quality, durability strength.
What is your tagline or slogan? None
What is the overall message you are trying to convey to your target audience? Quality credibility durability
Where will your new logo be used? Vehicles, equipment website business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Committed to Quality & Service