[ProjectComplete]May 1 : $500 : Logo design for webstore

[benstewart]

Admin code added by Abby - 558950641X205103N

Project: Logo for webstore - SofterSkinCare

Selling: highend skin care products (ie Kate Somerville, Belli, Aveeno etc.)

Payment:$500

Due:May 1st

Design: mostly text or text only logo using a thin font in small caps

At this point we don't have a lot of ideas so we would like to open it up for your ideas. The logo is everything to us right now and we need to make sure that the look fits the name (softer skin care). Our website will be using a lot of silvers and whites, with very clean lines. Soft blues may help portray a soft look. many manufacturers use small cap fonts in black (loreal paris, aveno, alloette etc.)

Target Market:Women 30-50

Looking forward to seeing what we can come up with.

[abby]

Welcome,
Please highlight and copy these questions http://www.designoutpost.com/forums/...ead.php?t=7819 and then paste them into a message here in your project along with your answers. This will help the Design Team better serve your project.
Thank you

[Leclerk]

Hi!

http://www.logoholik.com/do/logoholik_softersc_01.jpg

[benstewart]

Project Summary:
What text should be included in the main part of the logo?
SofterSkinCare (no spaces?)

What type of product or service do you offer?
High end skincare products

How long have you been in business?
15 years, but this is a new project and new website

What do you hope to accomplish with your new identity?
We want to attract women aged 30+ who spend $100+ per month on skincare and anti-aging products.

What are your long term goals?
To create a network of websites providing cosmetics, body and skincare products.

When is the deadline for final entries before choosing a designer?
May 1st

Audience Profile:
Please describe your existing audience
N/A

Who would you like to add to your audience?
We want to attract women aged 30+

Perception/Tone/Guidelines:
What type of logo would you like?
Not too sure. Probably basic colors, blues, greys, blacks and mostly text

Do you have any colors in mind for your logo? (if so, why?)
blues, greys, blacks

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Nope

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Women friendly, established and solid, Softness

What is your tagline or slogan?
Don't have one / Don't want one

What is the overall message you are trying to convey to your target audience?
This is a safe place to buy, we understand the struggles with aging, we are well established

Where will your new logo be used?
website, email marketing, shopzilla.com, shopping.com etc.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Kate Somerville, Belli, Aveeno, loreal paris

List competitive URLs if possible

What sets you apart from your competitors?
Dermatlogist recomendations, customer reviews, low price point, free shipping, free samples, brand comparison

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Softer

[Leclerk]

http://www.logoholik.com/do/logoholik_softersc_02.jpg

[benstewart]

We really like both of these concepts. I think I like the silver and blue as far as colors go better than the beige. Love the "swoosh". Feel free to go nuts and get creative. Mess with the S's or what ever. I love the creativity. once we start to see some more ideas come in we will be able to let you know what direction we want to take. But so far this is great stuff!

[Leclerk]

Thanks.

http://www.logoholik.com/do/logoholik_softersc_03.jpg

[Leclerk]

http://www.logoholik.com/do/logoholik_softersc_04.jpg

[Leclerk]

http://www.logoholik.com/do/logoholik_softersc_05.jpg

[Leclerk]

and last one...

http://www.logoholik.com/do/logoholik_softersc_06.jpg

[samoyloff]

:)

[benstewart]

Really like #7 Version 3. I wonder if the grey/silver could be slightly darker. Keep them coming though, this is going really well.

[samoyloff]

Soft as a feather.. :)

[benstewart]

I love the creativity. Feel free to run with some ideas that may not fit the description. I'm hoping to see somemore ideas before we narrow it down.

[giant]

Here's from me... :)

[giant]

one more... :)
and Thank You.

[benstewart]

Discussing it, we still haven't quite found it. I really like the font from post #13, love the swoosh over the I in #7. Any more thoughts?

[giant]

Here's from me again... :)
and Thank You.

[giant]

one more... :)
and Thank You.

[samoyloff]

Exploring the "soft as a feather" concept.. :)

[benstewart]

Not a big fan of the feather at this point. Prefer the random non-discript swosh in #7, or something along those lines

[skyvee]

Hi! Here's my try. Thanks!:)

[LutFi]

Version # 1

Thank you.
LutFi

[LutFi]

Version # 2.

Thank you
LutFi

[samoyloff]

I am still trying to introduce some concept that is not just a meaningless generic swoosh, but something a bit more related to the products you're going to sell, so I have this idea that may combine both abstract swoosh and something more skincare-related. So here's the idea behind this concept.. When someone opens a brand new skin cream pack, there's always this nice looking spiralling pattern on top of the cream. Something like this image. (http://www.thehindubusinessline.com/catalyst/2004/03/11/images/2004031100170408.jpg) So maybe something like that, as a metaphor for brand new, fresh, softer skin care products..

[Leclerk]

Thanks.
Here are additional color and typography variations...
http://www.logoholik.com/do/logoholik_softersc_07.jpg

[Leclerk]

http://www.logoholik.com/do/logoholik_softersc_08.jpg

[Leclerk]

http://www.logoholik.com/do/logoholik_softersc_09.jpg

Cheers,
Bojan

[Fabian]

version 1

[samoyloff]

:)

[giant]

Here's from me again... :)
and Thank You.

[benstewart]

The colors we like the best are:
PMS 7549
PMS cg9

[tini1]

balance, softness leaf, fresh(the icon looks like a person being embraced)

[benstewart]

Tini1 can we try this logo with the colors PMS 7549
& PMS cg9. We are pretty married to our blues and greys right now.

[tini1]

:)I can't find the 7549?

[tini1]

different layout..:)

[tini1]

:)

[giant]

Here's from me... :)

[giant]

one more... :)
and Thank You.

[freetime]

v1

[benstewart]

I like the concept of the waterdrop, #40 doesn't quite capture what we're looking for. Perhaps it could be adjusted on the "O" or could go over the "I". Again we like the concept, but this particular droplet isn't quite working.

[benstewart]

So far this is our favorite. We like the font and the colors for the most part. We aren't in love with this blue, but so far I think it's our favorite. I would like to see it with some different "swooshes". Perhaps larger, or a water droplet, or something else all together. http://www.logoholik.com/do/logoholik_softersc_08.jpg

[Leclerk]

thanks. i'll see if i can come up with something better looking than it already is. Fyi designers are not allowed to share or upgrade to each other concept ideas (otherwise each of them would have to be awarded separately at full amount at the end), so please keep that in mind when asking for revisions. For example, water droplet is introduced by freetime, while swoosh over i is my job to develop further if possible.

Cheers,
Bojan

[freetime]

Thanks for the feedback!

[tini1]

:)

[Leclerk]

Here is additional revision...

http://www.logoholik.com/do/logoholik_softersc_10.jpg

[OffbeatDesign]

Balance and beauty

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/SofterSkinCare_nhr.png

Thank you.

[freetime]

v3

[tinawood]

jumping in with a couple.

[tinawood]

thank you.

[glyphica]

:)

[glyphica]

;)

[BlueCherryGraphics]

v1

[LutFi]

Version # 3.


Thank you
LutFi

[LutFi]

Version # 4.

Thank you
LutFi

[OffbeatDesign]

v2

[OffbeatDesign]

v3

[OffbeatDesign]

v4

[LutFi]

Version # 5.

Thank you.
LutFi

[LutFi]

Version # 6.

Thank you.
LutFi

[LutFi]

Version # 7.

Thank you
LutFi

[guetizo]

Hi,

http://pvdesign.com.sapo.pt/softer/originall_softer.png

[BlueCherryGraphics]

PROJECT UPDATE: this thread has been moved to the Limbo forum. Client, an administrator will be in contact with you soon regarding the status of your project.

[abby]

Project Update: This Client has picked Giant as the winner and no files are to be sent. $250 of the deposit is going to Giant and the other $250 was transferred to a new project. Thank you :)