ElementsBB
04-08-2008, 12:06 AM
Admin code added by Abby - 3D227621VM7153918 , 5YC96324MB087422N
Project Summary:
What text should be included in the main part of the logo?
ElementsBathandBody.com
What type of product or service do you offer?
Supplies, packaging, & ingredients for people who make their own bath & body products, as well as candles.
How long have you been in business? 5 years
What do you hope to accomplish with your new identity?
Create a more professional image. Want potential customers to quickly & easily identify that we offer a wide variety of supplies and packaging for making soap & bath/body products and candles.
What are your long term goals?
As we add more inventory, hopefully, the logo will be able to encompass those new items (fragrance oils, flavor oils, butters & oils like cocoa butter/grapeseed oil)
When is the deadline for final entries before choosing a designer? Ideally, by April 15
Audience Profile:
Please describe your existing audience:
Primarily, home crafters who make their own bath & body products (soapers, hobbyists, toiletry makers, candle makers). Our goal is to continue growing in the current direction & also attract larger customers with a more professional image.
Who would you like to add to your audience?
Manufacturers of bath & body products that are generating larger volumes than home crafters.
We also sell bulk waterproof labels & we have a widespread customer base for these w/a variety of uses other than just bath & body products (bumper stickers, decals for cars/boats/motorcycles, candy wrappers, sippy cups).
Perception/Tone/Guidelines:
What type of logo would you like?
Open to suggestions, but am thinking of something that is square or round that is segmented into 3 or 4 parts, with each segment representing a different aspect of our business.
Do you have any colors in mind for your logo? (if so, why?)
Colors of current logo are fine b/c they match site colors:
www.elementsbathandbody.com (http://www.elementsbathandbody.com/)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
If segmenting the logo, I'd want a grouping of
1) bottles, jars, & tubes (bottle with a lotion pump & jar w/lid + lip tube)
http://www.elementsbathandbody.com/8-oz-Clear-Bullet-pr-517.html
http://www.elementsbathandbody.com/Jars-c-123.html
http://www.elementsbathandbody.com/Lip-Tubes-c-146.html
http://www.elementsbathandbody.com/5-ml-Treatment-Pump-Set-pr-630.html
2) Candles: the jury is still out on this & you may need to pull from 1) bottles, jars & tubes in order to accomplish a finished look that isn't too cluttered.
3) "ingredients & herbs"capturing this might be tricky. For the herbs, just a drawing of a either a lavender stalk or some "popular" symbol for lavender. For the ingredients, maybe a beaker with a pipette?
4) bags & boxes
http://www.elementsbathandbody.com/Muslin-Drawstring-c-143.html
http://www.elementsbathandbody.com/Tin-Ties-c-144.html
http://www.elementsbathandbody.com/Soap-Boxes-c-168.html
I realize there's a limited amt of space to work, but I've included above links for easier reference. Hopefully, you find them useful
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Variety. Distrbutor of supplies & packaging for the cosmetic, soap making, bath & body industry. Our current logo is not relevant to containers & raw materials. We are looking for a logo that has a clean, crisp look, without being clinical (hopefully, that makes sense). Would like to see summation of "supplies, packaging & ingredients"
What is your tagline or slogan?
Wholesale soap making & toiletry supplies
What is the overall message you are trying to convey to your target audience?
A variety of supplies, packaging & ingredients for home crafters, as well as large companies.
Where will your new logo be used?
website, biz cards, stationary
Competitive Positioning:
Who are your competitors and what do you think about their logos?
www.fromnaturewithlove.com (http://www.fromnaturewithlove.com/)
www.candlesupply.com (http://www.candlesupply.com/)
www.soapies-supplies.com (http://www.soapies-supplies.com/)
http://www.rusticescentuals.com/
http://www.brambleberry.com/
http://www.soapcrafters.com/
Most don't have a logo, but those that do aren't relevant to what our companies offer.
List competitive URLs if possible
see above answer
What sets you apart from your competitors?
Variety, wholesale prices, fast shipping, outstanding customer service
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
slogan: Wholesale soap making & toiletry supplies
Project Summary:
What text should be included in the main part of the logo?
ElementsBathandBody.com
What type of product or service do you offer?
Supplies, packaging, & ingredients for people who make their own bath & body products, as well as candles.
How long have you been in business? 5 years
What do you hope to accomplish with your new identity?
Create a more professional image. Want potential customers to quickly & easily identify that we offer a wide variety of supplies and packaging for making soap & bath/body products and candles.
What are your long term goals?
As we add more inventory, hopefully, the logo will be able to encompass those new items (fragrance oils, flavor oils, butters & oils like cocoa butter/grapeseed oil)
When is the deadline for final entries before choosing a designer? Ideally, by April 15
Audience Profile:
Please describe your existing audience:
Primarily, home crafters who make their own bath & body products (soapers, hobbyists, toiletry makers, candle makers). Our goal is to continue growing in the current direction & also attract larger customers with a more professional image.
Who would you like to add to your audience?
Manufacturers of bath & body products that are generating larger volumes than home crafters.
We also sell bulk waterproof labels & we have a widespread customer base for these w/a variety of uses other than just bath & body products (bumper stickers, decals for cars/boats/motorcycles, candy wrappers, sippy cups).
Perception/Tone/Guidelines:
What type of logo would you like?
Open to suggestions, but am thinking of something that is square or round that is segmented into 3 or 4 parts, with each segment representing a different aspect of our business.
Do you have any colors in mind for your logo? (if so, why?)
Colors of current logo are fine b/c they match site colors:
www.elementsbathandbody.com (http://www.elementsbathandbody.com/)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
If segmenting the logo, I'd want a grouping of
1) bottles, jars, & tubes (bottle with a lotion pump & jar w/lid + lip tube)
http://www.elementsbathandbody.com/8-oz-Clear-Bullet-pr-517.html
http://www.elementsbathandbody.com/Jars-c-123.html
http://www.elementsbathandbody.com/Lip-Tubes-c-146.html
http://www.elementsbathandbody.com/5-ml-Treatment-Pump-Set-pr-630.html
2) Candles: the jury is still out on this & you may need to pull from 1) bottles, jars & tubes in order to accomplish a finished look that isn't too cluttered.
3) "ingredients & herbs"capturing this might be tricky. For the herbs, just a drawing of a either a lavender stalk or some "popular" symbol for lavender. For the ingredients, maybe a beaker with a pipette?
4) bags & boxes
http://www.elementsbathandbody.com/Muslin-Drawstring-c-143.html
http://www.elementsbathandbody.com/Tin-Ties-c-144.html
http://www.elementsbathandbody.com/Soap-Boxes-c-168.html
I realize there's a limited amt of space to work, but I've included above links for easier reference. Hopefully, you find them useful
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Variety. Distrbutor of supplies & packaging for the cosmetic, soap making, bath & body industry. Our current logo is not relevant to containers & raw materials. We are looking for a logo that has a clean, crisp look, without being clinical (hopefully, that makes sense). Would like to see summation of "supplies, packaging & ingredients"
What is your tagline or slogan?
Wholesale soap making & toiletry supplies
What is the overall message you are trying to convey to your target audience?
A variety of supplies, packaging & ingredients for home crafters, as well as large companies.
Where will your new logo be used?
website, biz cards, stationary
Competitive Positioning:
Who are your competitors and what do you think about their logos?
www.fromnaturewithlove.com (http://www.fromnaturewithlove.com/)
www.candlesupply.com (http://www.candlesupply.com/)
www.soapies-supplies.com (http://www.soapies-supplies.com/)
http://www.rusticescentuals.com/
http://www.brambleberry.com/
http://www.soapcrafters.com/
Most don't have a logo, but those that do aren't relevant to what our companies offer.
List competitive URLs if possible
see above answer
What sets you apart from your competitors?
Variety, wholesale prices, fast shipping, outstanding customer service
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
slogan: Wholesale soap making & toiletry supplies