Little Cupcake
04-11-2008, 08:30 AM
Admin code added by Abby - 3LF39002U72698411
Hello designers. I am excited to start this project. You can get a feel for my photography style at www.littlecupcakephotography.com (http://www.littlecupcakephotograpy.com/) as well as see my current logo.
While it is okay, I struggle with incorporating it into other marketing pieces and overall branding.
Project Summary:
What text should be included in the main part of the logo?
- Little Cupcake Photography.
What type of product or service do you offer?
- Baby, Children, Maternity and Family photography.
How long have you been in business?
3 years
What do you hope to accomplish with your new identity?
- I would love to have a polished professional logo that has a high end feel, yet still a bit whimsical and fun.
What are your long term goals?
- Continue to grow and be recognized as the photographer to go to in my city.
When is the deadline for final entries before choosing a designer?
May 1st
Audience Profile:
Please describe your existing audience
Moms. Mostly middle to upper middle class. They value photography and do not mind spending money on it. Early 30's.
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, Simple. Although my name is somewhat childish, I would like it to be a bit more mature, with a touch of whimsy.
Do you have any colors in mind for your logo? (if so, why?)
Not attached to any colors...would love to see what colors the designers think it best.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A cupcake
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Clean, fresh, up scale, fun
What is your tagline or slogan?
n/a
What is the overall message you are trying to convey to your target audience?
That my photography is fun, fresh, and upscale.
Where will your new logo be used?
Website, biz card, marketing materials, blog.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Too many to list.
List competitive URLs if possible
What sets you apart from your competitors?
My photography. Fun and simple.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Fun and Fresh.
Hello designers. I am excited to start this project. You can get a feel for my photography style at www.littlecupcakephotography.com (http://www.littlecupcakephotograpy.com/) as well as see my current logo.
While it is okay, I struggle with incorporating it into other marketing pieces and overall branding.
Project Summary:
What text should be included in the main part of the logo?
- Little Cupcake Photography.
What type of product or service do you offer?
- Baby, Children, Maternity and Family photography.
How long have you been in business?
3 years
What do you hope to accomplish with your new identity?
- I would love to have a polished professional logo that has a high end feel, yet still a bit whimsical and fun.
What are your long term goals?
- Continue to grow and be recognized as the photographer to go to in my city.
When is the deadline for final entries before choosing a designer?
May 1st
Audience Profile:
Please describe your existing audience
Moms. Mostly middle to upper middle class. They value photography and do not mind spending money on it. Early 30's.
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, Simple. Although my name is somewhat childish, I would like it to be a bit more mature, with a touch of whimsy.
Do you have any colors in mind for your logo? (if so, why?)
Not attached to any colors...would love to see what colors the designers think it best.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A cupcake
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Clean, fresh, up scale, fun
What is your tagline or slogan?
n/a
What is the overall message you are trying to convey to your target audience?
That my photography is fun, fresh, and upscale.
Where will your new logo be used?
Website, biz card, marketing materials, blog.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Too many to list.
List competitive URLs if possible
What sets you apart from your competitors?
My photography. Fun and simple.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Fun and Fresh.