mikeweathersby
04-13-2008, 01:09 PM
Admin code added by Abby - 131453938S589572G
Hello designers. We are having 2 orthodontists join together; Dr. William G Reynolds, DMS, MScO and myself, Dr. Michael G Weathersby, DDS, MDS.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
<o:p></o:p>
We need a logo ($400) and letterhead and business cards.($100).<o:p></o:p>
<o:p></o:p>
Project Summary:What text should be included in the main part of the logo?<o:p></o:p>
The name of our practice is Aspire Orthodontics.<o:p></o:p>
<o:p></o:p>
What type of product or service do you offer?<o:p></o:p>
Orthodontics, braces, smile esthetics
How long have you been in business?<o:p></o:p>
Reynolds - 35 years<o:p></o:p>
Weathersby - 2 years
What do you hope to accomplish with your new identity?<o:p></o:p>
Convey quality, innovation, value and esthetics.
What are your long term goals?<o:p></o:p>
Continue to practice with Dr Reynolds and bring in another orthodontist to help with the increased business in our new location (which will open in July of this year)
When is the deadline for final entries before choosing a designer?<o:p></o:p>
May 15th for final revisions
Audience Profile:
Please describe your existing audience<o:p></o:p>
Parents, mainly mothers that bring their 8-13 year old children to have their smiles improved and teeth straightened. Our practice does see adult patients of all ages as well.
Who would you like to add to your audience?<o:p></o:p>
Patients with disposable income that want quality, convenient orthodontic treatment
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
I'm looking for a concise logo to brand several items in and out of the office, one that shows that we do orthodontics without having to necessarily use words.
Do you have any colors in mind for your logo? (if so, why?)<o:p></o:p>
I’m not tied to any colors yet, I’m thinking of doing the office in browns, reds and tans.<o:p></o:p>
See for example - http://www.greencurve.com/index.php?/content/view/14/18/ (http://www.greencurve.com/index.php?/content/view/14/18/)<o:p></o:p>
or http://www.greencurve.com/index.php?/content/view/8/12/ (http://www.greencurve.com/index.php?/content/view/8/12/)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
Teeth, braces, smiles
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
Modern, quality, clean, professional
What is your tagline or slogan?<o:p></o:p>
Creating Sensational Smiles and Where you can aspire to smile.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?<o:p></o:p>
Outdoor sign, letterhead, envelopes, business cards, marketing materials, direct mail pieces, website, scrubs, t-shirts, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?<o:p></o:p>
Here is our current website<o:p></o:p>
http://www.wgrorthodontics.com/ (http://www.wgrorthodontics.com/)<o:p></o:p>
<o:p></o:p>
http://www.mcdanielortho.com/default.asp - simple, not much there, but seems to work for them.<o:p></o:p>
http://www.sawrieortho.com/home.asp (http://www.sawrieortho.com/home.asp) - design for children, it to is simple but ours should be designed for the mothers and parents that will use the website<o:p></o:p>
http://www.drdressler.com/ (http://www.drdressler.com/) - same as above, directed towards children<o:p></o:p>
List competitive URLs if possible
What sets you apart from your competitors?<o:p></o:p>
Quality, experience and in the new office-location
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:<o:p></o:p>
Creating Sensational Smiles
I look forward to your designs.
Thank you!
Hello designers. We are having 2 orthodontists join together; Dr. William G Reynolds, DMS, MScO and myself, Dr. Michael G Weathersby, DDS, MDS.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
<o:p></o:p>
We need a logo ($400) and letterhead and business cards.($100).<o:p></o:p>
<o:p></o:p>
Project Summary:What text should be included in the main part of the logo?<o:p></o:p>
The name of our practice is Aspire Orthodontics.<o:p></o:p>
<o:p></o:p>
What type of product or service do you offer?<o:p></o:p>
Orthodontics, braces, smile esthetics
How long have you been in business?<o:p></o:p>
Reynolds - 35 years<o:p></o:p>
Weathersby - 2 years
What do you hope to accomplish with your new identity?<o:p></o:p>
Convey quality, innovation, value and esthetics.
What are your long term goals?<o:p></o:p>
Continue to practice with Dr Reynolds and bring in another orthodontist to help with the increased business in our new location (which will open in July of this year)
When is the deadline for final entries before choosing a designer?<o:p></o:p>
May 15th for final revisions
Audience Profile:
Please describe your existing audience<o:p></o:p>
Parents, mainly mothers that bring their 8-13 year old children to have their smiles improved and teeth straightened. Our practice does see adult patients of all ages as well.
Who would you like to add to your audience?<o:p></o:p>
Patients with disposable income that want quality, convenient orthodontic treatment
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
I'm looking for a concise logo to brand several items in and out of the office, one that shows that we do orthodontics without having to necessarily use words.
Do you have any colors in mind for your logo? (if so, why?)<o:p></o:p>
I’m not tied to any colors yet, I’m thinking of doing the office in browns, reds and tans.<o:p></o:p>
See for example - http://www.greencurve.com/index.php?/content/view/14/18/ (http://www.greencurve.com/index.php?/content/view/14/18/)<o:p></o:p>
or http://www.greencurve.com/index.php?/content/view/8/12/ (http://www.greencurve.com/index.php?/content/view/8/12/)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
Teeth, braces, smiles
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
Modern, quality, clean, professional
What is your tagline or slogan?<o:p></o:p>
Creating Sensational Smiles and Where you can aspire to smile.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?<o:p></o:p>
Outdoor sign, letterhead, envelopes, business cards, marketing materials, direct mail pieces, website, scrubs, t-shirts, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?<o:p></o:p>
Here is our current website<o:p></o:p>
http://www.wgrorthodontics.com/ (http://www.wgrorthodontics.com/)<o:p></o:p>
<o:p></o:p>
http://www.mcdanielortho.com/default.asp - simple, not much there, but seems to work for them.<o:p></o:p>
http://www.sawrieortho.com/home.asp (http://www.sawrieortho.com/home.asp) - design for children, it to is simple but ours should be designed for the mothers and parents that will use the website<o:p></o:p>
http://www.drdressler.com/ (http://www.drdressler.com/) - same as above, directed towards children<o:p></o:p>
List competitive URLs if possible
What sets you apart from your competitors?<o:p></o:p>
Quality, experience and in the new office-location
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:<o:p></o:p>
Creating Sensational Smiles
I look forward to your designs.
Thank you!