lpfree
04-15-2008, 02:13 PM
Admin code added by Abby - 0VT10476XE722154E
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? Couple Talk Cards
What type of product or service do you offer? It is a product. These are playing size cards that have questions on the one side and the logo on the opposite side.
How long have you been in business? This is a new product.
What do you hope to accomplish with your new identity? The logo will represent the game. I want people to be able to visualize the game through the logo.
What are your long term goals? This will be on the back of the cards, packaging and the website. It will represent the name of the card line.
When is the deadline for final entries before choosing a designer? April 20,2008
Audience Profile:
Please describe your existing audience This is new.
Who would you like to add to your audience? It should be appealing to women and men.
Perception/Tone/Guidelines:
What type of logo would you like? Professional, Fun and Romantic. It will be on the back the cards so words with a design that stands out and is energetic and romantic.
Do you have any colors in mind for your logo? (if so, why?) I am not to particular on colors. I do not have any particular colors. I am flexible. I do like Royal Blue, Green, Lavander and Pink. Colors with an energy and sophistication.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No
Communication Strategy:
What attributes would you like your logo to reflect about your business? Fun, love and communication
What is your tagline or slogan? None
What is the overall message you are trying to convey to your target audience? Fun, love and open communication
Where will your new logo be used? ON the product - it will be the back of the cards (similar to uno or pokemon) website, packaging, brochure.
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are only sexualy explict card game. Their logos are basic.
List competitive URLs if possible None
What sets you apart from your competitors? Ours is portable, comphensive, and is for men and women It has topics or questions people want to ask their parnters but may forget to ask or be to afraid to ask.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: A product to help coulpes to get to know each other better on a deeper level.
Thank you in advance for all of submissions.
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? Couple Talk Cards
What type of product or service do you offer? It is a product. These are playing size cards that have questions on the one side and the logo on the opposite side.
How long have you been in business? This is a new product.
What do you hope to accomplish with your new identity? The logo will represent the game. I want people to be able to visualize the game through the logo.
What are your long term goals? This will be on the back of the cards, packaging and the website. It will represent the name of the card line.
When is the deadline for final entries before choosing a designer? April 20,2008
Audience Profile:
Please describe your existing audience This is new.
Who would you like to add to your audience? It should be appealing to women and men.
Perception/Tone/Guidelines:
What type of logo would you like? Professional, Fun and Romantic. It will be on the back the cards so words with a design that stands out and is energetic and romantic.
Do you have any colors in mind for your logo? (if so, why?) I am not to particular on colors. I do not have any particular colors. I am flexible. I do like Royal Blue, Green, Lavander and Pink. Colors with an energy and sophistication.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No
Communication Strategy:
What attributes would you like your logo to reflect about your business? Fun, love and communication
What is your tagline or slogan? None
What is the overall message you are trying to convey to your target audience? Fun, love and open communication
Where will your new logo be used? ON the product - it will be the back of the cards (similar to uno or pokemon) website, packaging, brochure.
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are only sexualy explict card game. Their logos are basic.
List competitive URLs if possible None
What sets you apart from your competitors? Ours is portable, comphensive, and is for men and women It has topics or questions people want to ask their parnters but may forget to ask or be to afraid to ask.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: A product to help coulpes to get to know each other better on a deeper level.
Thank you in advance for all of submissions.