z28208
04-17-2008, 04:33 PM
Admin code added by Abby - 9F7374830F7640306
Thanks for all of you who are willing to help me develop a logo for our company. This company provides a service for school teachers, educators, and, all of those other individuals who take care of our kids.
We provide benefits for them such as retirement plans, so they can live out their days without worrying about having to take a second job to make ends meet. Other types of benefits we provide for them are Disability Insurance, Dental Ins., Vision Ins., Heart & Stroke Ins., and, last but surely not the least is a Cancer Plan. Our goal is to stay working with them after they have left the service of the school districts they worked in, and, to continue helping them through the "Seasons Of Their Lives". (We currently work with the teacher who just began teaching, to those who are going thru the retirement phase, and, beyond......
Be as creative as you'd like to be.......! We don't want to be just another group just selling something to somebody...! Have FUN!!!
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
- NPA Benefits Network, Inc.
What type of product or service do you offer?
- Employee Benefits such as 457 retirement plans, Roth IRAs, Sect. 125 Cafeteria plans – Short-term & Long-term disability plans, Cancer Ins., Heart/Stroke Ins., Dental Ins. Plans, Vision Care Ins. Plans, Accidental Death & Disability Plans, 403b Tax Sheltered Plans …… these plans will be payroll deduction plans in school districts,
How long have you been in business?
- 23 years
What do you hope to accomplish with your new identity?
- Strong, Positive, &, “Friendly” Name ID recognition.
- Do not want to be just ANOTHER financial services company..!
What are your long term goals
- To help everyone feel comfortably confident about their financial security during their retirement years.
- * To help Educators thru “the Seasons of Their Lives” *
When is the deadline for final entries before choosing a designer?
- OPEN
Audience Profile:
Please describe your existing audience
- School Districts, Superintendents, Educators/Teachers,
Who would you like to add to your audience?
- School Districts, Supts. , Educators, Cities, Counties, Municipalities, & their employees.
Perception/Tone/Guidelines:
What type of logo would you like?
- Something that will help them feel like we are there with them today & will be throughout “ the Seasons of Their Lives
Do you have any colors in mind for your logo? (if so, why?)
- Colors representing Spring(birth), Summer(youth), Fall(mid-age), Winter(retirement)
- OR, None whatsoever.. We would like colors that will come out at you, but, still represent a professional image. Most financial services organizations use red, white & blue colors, but, ING used Orange & Blue to stand out. This makes them stand out from the others.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
- Maybe leaves that will represent the seasons of the year, or, would be willing to consider anything creative
Communication Strategy:
What attributes would you like your logo to reflect about your business?
- Friendly & confident
-
What is your tagline or slogan?
- For the Seasons of Your Life
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?...Open….
Competitive Positioning:
Who are your competitors and what do you think about their logos?
- Other financial & health, disability, and, life insurance product provider companies
List competitive URLs if possible
What sets you apart from your competitors?
- Trust & friendliness of our team.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We’ll be there with you throughout the Seasons of Your Life (Lives)
Thanks for all of you who are willing to help me develop a logo for our company. This company provides a service for school teachers, educators, and, all of those other individuals who take care of our kids.
We provide benefits for them such as retirement plans, so they can live out their days without worrying about having to take a second job to make ends meet. Other types of benefits we provide for them are Disability Insurance, Dental Ins., Vision Ins., Heart & Stroke Ins., and, last but surely not the least is a Cancer Plan. Our goal is to stay working with them after they have left the service of the school districts they worked in, and, to continue helping them through the "Seasons Of Their Lives". (We currently work with the teacher who just began teaching, to those who are going thru the retirement phase, and, beyond......
Be as creative as you'd like to be.......! We don't want to be just another group just selling something to somebody...! Have FUN!!!
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
- NPA Benefits Network, Inc.
What type of product or service do you offer?
- Employee Benefits such as 457 retirement plans, Roth IRAs, Sect. 125 Cafeteria plans – Short-term & Long-term disability plans, Cancer Ins., Heart/Stroke Ins., Dental Ins. Plans, Vision Care Ins. Plans, Accidental Death & Disability Plans, 403b Tax Sheltered Plans …… these plans will be payroll deduction plans in school districts,
How long have you been in business?
- 23 years
What do you hope to accomplish with your new identity?
- Strong, Positive, &, “Friendly” Name ID recognition.
- Do not want to be just ANOTHER financial services company..!
What are your long term goals
- To help everyone feel comfortably confident about their financial security during their retirement years.
- * To help Educators thru “the Seasons of Their Lives” *
When is the deadline for final entries before choosing a designer?
- OPEN
Audience Profile:
Please describe your existing audience
- School Districts, Superintendents, Educators/Teachers,
Who would you like to add to your audience?
- School Districts, Supts. , Educators, Cities, Counties, Municipalities, & their employees.
Perception/Tone/Guidelines:
What type of logo would you like?
- Something that will help them feel like we are there with them today & will be throughout “ the Seasons of Their Lives
Do you have any colors in mind for your logo? (if so, why?)
- Colors representing Spring(birth), Summer(youth), Fall(mid-age), Winter(retirement)
- OR, None whatsoever.. We would like colors that will come out at you, but, still represent a professional image. Most financial services organizations use red, white & blue colors, but, ING used Orange & Blue to stand out. This makes them stand out from the others.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
- Maybe leaves that will represent the seasons of the year, or, would be willing to consider anything creative
Communication Strategy:
What attributes would you like your logo to reflect about your business?
- Friendly & confident
-
What is your tagline or slogan?
- For the Seasons of Your Life
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?...Open….
Competitive Positioning:
Who are your competitors and what do you think about their logos?
- Other financial & health, disability, and, life insurance product provider companies
List competitive URLs if possible
What sets you apart from your competitors?
- Trust & friendliness of our team.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We’ll be there with you throughout the Seasons of Your Life (Lives)