sharonr
04-20-2008, 10:09 PM
Admin code added by Abby - 84D40434VP592781N
Project Summary:
What text should be included in the main part of the logo?
-Skin Sister
What type of product or service do you offer?
-Australian made natural mineral make-up eventually branching out to body products.
How long have you been in business?
-This is a new business.
What do you hope to accomplish with your new identity?
-My partner and I would like a modern, funky and sophisticated feel to our branding. A young edge (we are targeting women who regularly attend beauty salons, cosmetic clinics are and interested in beauty and health – not too young as in teenage but more 20s to 50s)A lot of our competitors are strictly clinical. We need to be stylish but with a funky edge. This is a natural totally Australian made product. It is a mineral based make-up it will be sold Australia wide to Cosmetic surgeons and beauty therapists.
What are your long term goals?
-The long term goal is to maintain accounts with beauty salons, clinics and then possibly branch out to department stores, concept stores and then onto an International arena.
When is the deadline for final entries before choosing a designer?
-The deadline is for 9th May
Audience Profile:
Please describe your existing audience
-Our main consumers will be professional women who are interested in the appearance and health of the skin. Cosmetic surgeons, nurses from the cosmetic industry, aestheticians, and beauty therapists will re-sell our product onto the public. Therefore the branding or identity will appeal to the scientifically minded retailer/skin professional and savvy consumer, with this branding they will be able to on sell our make-up with confidence.
Who would you like to add to your audience?
-Initially to the public through professional skin care out-lets and then online and, throughout department stores to everyone.
Perception/Tone/Guidelines:
What type of logo would you like?
-We would like a brand that is easily recognizable, original, funky but with a natural sophisticated feel. Earthy meets scientific meets contemporary. The logo will look good in the medical arena as if it was a prescribed by the medical profession.
Do you have any colors in mind for your logo? (if so, why?)
-Silver or holographic type perhaps with white background although this may be hard to see feel free to experiment with colour, we love holographic so perhaps a nice turquoise. Kind of clinical looking but modern and smart at the same time. The individual product packaging itself is silver and translucent (see jpg) so the sticker with the logo and details will be attached to the lids and sides of the packaging. They will come in boxes.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
-No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
-Professional! this product is endorsed by professionals myself a registered nurse and my partner a para-medical aesthetician.
What is your tagline or slogan?
-Skin Sister – revolutionary mineral make up
What is the overall message you are trying to convey to your target audience?
-That skin sister is the best mineral make up! Australian made and owned, exciting, sassy and effective. Scientifically sound, preservative and chemical free and good for the skin! People who are concerned about using a pure clean product on their skin will choose us. They have sought advice about their skin and require an accompaniment to all of their facial products and treatments.
Where will your new logo be used?
Packaging (boxes and make-up containers)
Website
Brochures
Product Booklets
Banners, posters, A-frames
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Who we LOVE:
Sirciut - there branding is simple, smart modern and professional looking.
Synergieminerals - Not too bad.
Mineralogics - could be more modern and slick looking. Boring.
Inika - To simple and not clinical or professional looking enough. Looks like its from the 80’s.
Musqu - This makeup is a branch off the salon, not professional looking enough. The vintage look is overdone.
Minerale - nice fresh young looking. Although needs a more professional look.
Mineralogie – modern funky, earthy. Cannot look too similar. Stay away from browns, animal motive’s etc.
List competitive URLs if possible
LOVE LOVE
[url]http://www. sircuitskin .com
Others
[url]http://www. synergieminerals .com
[url]http://www. mineralogics .net
[url]http://www. inika .com.au
[url]http://www. minerale .com .au
[url]http://www. mineralogie. com .au
[url]http://www. youngblood. com .au
What sets you apart from your competitors?
-Skin Sister is totally Australia made and owned. Most other mineral make up companies look boring! We need instant visual appeal. The complete package for the retailer, product, brochures, stands etc. Medical grade professional product retailers can sell with confidence.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
-Revolutionary make up that is good for your skin!
Project Summary:
What text should be included in the main part of the logo?
-Skin Sister
What type of product or service do you offer?
-Australian made natural mineral make-up eventually branching out to body products.
How long have you been in business?
-This is a new business.
What do you hope to accomplish with your new identity?
-My partner and I would like a modern, funky and sophisticated feel to our branding. A young edge (we are targeting women who regularly attend beauty salons, cosmetic clinics are and interested in beauty and health – not too young as in teenage but more 20s to 50s)A lot of our competitors are strictly clinical. We need to be stylish but with a funky edge. This is a natural totally Australian made product. It is a mineral based make-up it will be sold Australia wide to Cosmetic surgeons and beauty therapists.
What are your long term goals?
-The long term goal is to maintain accounts with beauty salons, clinics and then possibly branch out to department stores, concept stores and then onto an International arena.
When is the deadline for final entries before choosing a designer?
-The deadline is for 9th May
Audience Profile:
Please describe your existing audience
-Our main consumers will be professional women who are interested in the appearance and health of the skin. Cosmetic surgeons, nurses from the cosmetic industry, aestheticians, and beauty therapists will re-sell our product onto the public. Therefore the branding or identity will appeal to the scientifically minded retailer/skin professional and savvy consumer, with this branding they will be able to on sell our make-up with confidence.
Who would you like to add to your audience?
-Initially to the public through professional skin care out-lets and then online and, throughout department stores to everyone.
Perception/Tone/Guidelines:
What type of logo would you like?
-We would like a brand that is easily recognizable, original, funky but with a natural sophisticated feel. Earthy meets scientific meets contemporary. The logo will look good in the medical arena as if it was a prescribed by the medical profession.
Do you have any colors in mind for your logo? (if so, why?)
-Silver or holographic type perhaps with white background although this may be hard to see feel free to experiment with colour, we love holographic so perhaps a nice turquoise. Kind of clinical looking but modern and smart at the same time. The individual product packaging itself is silver and translucent (see jpg) so the sticker with the logo and details will be attached to the lids and sides of the packaging. They will come in boxes.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
-No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
-Professional! this product is endorsed by professionals myself a registered nurse and my partner a para-medical aesthetician.
What is your tagline or slogan?
-Skin Sister – revolutionary mineral make up
What is the overall message you are trying to convey to your target audience?
-That skin sister is the best mineral make up! Australian made and owned, exciting, sassy and effective. Scientifically sound, preservative and chemical free and good for the skin! People who are concerned about using a pure clean product on their skin will choose us. They have sought advice about their skin and require an accompaniment to all of their facial products and treatments.
Where will your new logo be used?
Packaging (boxes and make-up containers)
Website
Brochures
Product Booklets
Banners, posters, A-frames
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Who we LOVE:
Sirciut - there branding is simple, smart modern and professional looking.
Synergieminerals - Not too bad.
Mineralogics - could be more modern and slick looking. Boring.
Inika - To simple and not clinical or professional looking enough. Looks like its from the 80’s.
Musqu - This makeup is a branch off the salon, not professional looking enough. The vintage look is overdone.
Minerale - nice fresh young looking. Although needs a more professional look.
Mineralogie – modern funky, earthy. Cannot look too similar. Stay away from browns, animal motive’s etc.
List competitive URLs if possible
LOVE LOVE
[url]http://www. sircuitskin .com
Others
[url]http://www. synergieminerals .com
[url]http://www. mineralogics .net
[url]http://www. inika .com.au
[url]http://www. minerale .com .au
[url]http://www. mineralogie. com .au
[url]http://www. youngblood. com .au
What sets you apart from your competitors?
-Skin Sister is totally Australia made and owned. Most other mineral make up companies look boring! We need instant visual appeal. The complete package for the retailer, product, brochures, stands etc. Medical grade professional product retailers can sell with confidence.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
-Revolutionary make up that is good for your skin!