[Project Complete] July 1: $375 : Company logo and 2 product logos

[AgriSmart]

Admin code added by Abby - 59R68465GB592351W

Hello,

We are a startup company nroamed AgriSmart Information Systems LLC. We develop and market information management systems for agricultural professionals that custom apply crop protection products (herbicides, insecticides, fungicides) and fertilizer to a variety of crops.

Our first product brand is Flight Plan Online. As the name implies, this is a web-based information management system for aerial applications of crop protection products.

Our second product brand is Ground Control Online. This is a web-based information management system for ground applications of crop protection products and fertilizer.

Both of these products allow the custom applicator to communicate more effectively with their customers and make applications in a timely, accurate, and safe manner.

We look forward to providing all the information necessary to develop this series of 3 logos.

[BlueCherryGraphics]

Hello,

Please copy and paste the answers to the logo design assessment here to help us with the logos.

http://www.designoutpost.com/forums/showthread.php?t=7819

[AgriSmart]

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?
logo 1: AgriSmart Information Systems LLC
logo 2: Flight Plan Online (optional extra text: Information Management System for Aerial Applications)
logo 3: Ground Control Online (optional extra text: Information Management System for Ground Applications)

What type of product or service do you offer?
Web-based service for aerial and ground applications of crop protection products (herbicides, insecticides, fungicides) and fertilizer.

How long have you been in business?
Startup company

What do you hope to accomplish with your new identity?
Convey that AgriSmart and its products are the leaders in this new method of managing applications of crop protection products and fertilizer.

What are your long term goals?
Grow this business nationally, and develop future products in the agricultural arena.

When is the deadline for final entries before choosing a designer?
June 21

Audience Profile:
Please describe your existing audience
Aerial applicators and agricultural retail dealers that perform ground applications.

Who would you like to add to your audience?
Their farmer customers

Perception/Tone/Guidelines:
What type of logo would you like?
Text and graphics that portray the company and products.

Do you have any colors in mind for your logo? (if so, why?)
Open to any color scheme. Quite often green (crops) and brown (earth) are used in agricultural design, but we are certainly not locked into that.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Logo 1: AgriSmart - Image(s) that conveys that we are a company that develops and markets web-based applications for agricultural applications of crop protection products and fertilizer.
Logo 2: Flight Plan Online - An aerial application plane (examples found on www.airtractor.com (http://www.airtractor.com))
Logo 3: Ground Control Online - Ground application equipment (examples found on http://www.rogator.agcocorp.com/)


Communication Strategy:
What attributes would you like your logo to reflect about your business?
Our web-based products help provide timely, accurate, and safe applications, resulting in satisfied customers

What is your tagline or slogan?
Because if it's worth doing, its worth doing right

What is the overall message you are trying to convey to your target audience?
Our products enhance the process of applying crop protection products. These products provide better communication between the applicator and his/her customers - resulting in accurate, timely, and safe applications.

Where will your new logo be used?
Letterhead, fact sheets, promotional materials, banners...

Competitive Positioning:
Who are your competitors and what do you think about their logos?
New market with each new entry defining itself. I haven't seen any logos or URLs yet

List competitive URLs if possible


What sets you apart from your competitors?
Superior mapping technology, web-based, user friendly

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Innovative

[Tyler]

Hi. :D

[Tyler]

:)

[AgriSmart]

Tyler,

Thanks, I will meet with my associates this week and reply back no later than Friday.

Larry
AgriSmart

[AgriSmart]

Tyler,

We like the composition of all the logos, and we really like the AgriSmart logo. The two tone green works well. We also like the colors of the two product logos, but would be interested in seeing some other combinations too.

We like the way the FPO logo conveys a sense of motion and the idea of flying over crop rows. That is a nice touch. The only critique that we have with that logo is the shape of the wings. We think that is the sort of thing that an Aerial Applicator might notice too (most of them have a pretty strong emotional attachment to their planes after all). The following link illustrates the straight wing design of the typical aerial application plane:

http://www.airtractor.com/Websites/airtractor/Images/Aircraft/AT_602_dimensional_drawings.pdf

We like the way the Ground Control logo conveys the sense of being close to the ground. That is very nice touch too.

We would also like to see how the text portion (Information Systems LLC, Information Management Systems...) would look if it were a just a little darker. We certainly don't want these portions of the logos to be the focal point, but we fear that they may be too light for some applications (banners, displays).

We are very impressed with your work. The slight tweak to the wings in the FPO icon, seeing some other color combinations, and slight darkening the text areas are the only changes we would like to see.

We look forward to hearing back from you.

Thanks,

Larry
AgriSmart Information Systems LLC

[Tyler]

Thanks for the great feedback Larry. Here is an adjustment on the wings for the FPO icon and also the tagline text has been darkened up on both versions.

:)

[Tyler]

And here are a couple other color options that may work well together. Did you have any specific colors in mind?

As a side note, should you choose my submissions, we can continue to work on the color schemes in the revisions forums.

:ph34r:

[AgriSmart]

Tyler,

I'll get back to you on the color scheme and details soon. By the way, we are also seeking trademark protection on the product names Flight Plan Online and Ground Control Online. Will you be able to include final versions with a TM and Registered trademark?

Thanks for presenting us with this excellent work!

Larry

[Tyler]

TM symbols are no problem at all. :)

[AgriSmart]

Tyler,

Congratulations! We accept your design for the three logos, and for the product logos we prefer the design and color scheme of your second submission. And as long as we can make some minor color scheme changes and add trademark symbols, we are good to go.

Being new to this site, let me know if there is something else I need to do to acknowledge acceptance of your designs.

Thanks,

Larry

[Tyler]

Thank you Larry, I'll notify the admin that they can move this project to the revisions forum.

Just let me know what colors you'd like to see and also which trademark symbols and where. (ie. the "TM" or the encircled "R").

:)

[Paula23]

This Project Has been move to the "Revisions Forum"
Please let us know when it is complete.


Thanks!

Congratulations Tyler:)

[AgriSmart]

Tyler,

We would like to go with the original AgriSmart logo and the product logos shown in topic #8. Please include the "TM" symbol on the two product logos.

We would also like to see if you are interested in developing templates for business cards, letterhead, and fact sheets.

Thanks,

Larry

[Tyler]

Hi Larry, here are the two product logos with the TM in original colors.

[Tyler]

...and yes I am interested in working with you on the other copy items you require.

[AgriSmart]

Tyler,

They look great! I think all three logos are ready to go, and we are ready to discuss the other design items.

Larry

[Tyler]

Private message sent with link to finalized logo files. :D

[Tyler]

Hi admin, this one can be moved to the archives. :)

[BlueCherryGraphics]

PROJECT STATUS: moved to Archives