brian@artisan-com.com
07-11-2008, 02:51 PM
(Admin code added by Palmer - 76B38888TA965540L)
Project Summary:
What text should be included in the main part of the logo?
Artisan
What type of product or service do you offer?
Voip communications services to business clients
How long have you been in business?
3 yrs
What do you hope to accomplish with your new identity?
Brand recognition and the ability to convey the message of a custom solution
What are your long term goals?
National brand recognition
When is the deadline for final entries before choosing a designer?
July 18th
Audience Profile:
Please describe your existing audience
Small to medium sized businesses
Who would you like to add to your audience?
more of the same
Perception/Tone/Guidelines:
What type of logo would you like?
a simplistic logo with a design element that stands alone. It can be modern or old world. It is a high tech business, but I also like the hand-crafted idea, so I am torn.
Do you have any colors in mind for your logo? (if so, why?)
my current are grey and orange, but I am open to change
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I have considered a drawing compass, but I am open to designer interpretation
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Hand-crafted, customized
What is your tagline or slogan?
Craftingflexible voice, but I am considering changing it to Crafting Business Solutions, or Hand-crafted Communications
What is the overall message you are trying to convey to your target audience?
That we will evaluate your business needs and put together a solution that is designed specifically for them.
Where will your new logo be used?
Website, printed materials, business cards, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
vonage.com
speakeasy.net
cbeyond.com
I like the simplicity of the speakeasy logo
List competitive URLs if possible
See above
What sets you apart from your competitors?
Personalized service. The fact that we evaulate the clients needs and suggest applications that will help them to function the most effectively. We can provide solutions that allow employees at the office, at home, or even in another country to transfer calls between each other, or intercom as if they were in the same office.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Hand-crafted communications
Project Summary:
What text should be included in the main part of the logo?
Artisan
What type of product or service do you offer?
Voip communications services to business clients
How long have you been in business?
3 yrs
What do you hope to accomplish with your new identity?
Brand recognition and the ability to convey the message of a custom solution
What are your long term goals?
National brand recognition
When is the deadline for final entries before choosing a designer?
July 18th
Audience Profile:
Please describe your existing audience
Small to medium sized businesses
Who would you like to add to your audience?
more of the same
Perception/Tone/Guidelines:
What type of logo would you like?
a simplistic logo with a design element that stands alone. It can be modern or old world. It is a high tech business, but I also like the hand-crafted idea, so I am torn.
Do you have any colors in mind for your logo? (if so, why?)
my current are grey and orange, but I am open to change
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I have considered a drawing compass, but I am open to designer interpretation
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Hand-crafted, customized
What is your tagline or slogan?
Craftingflexible voice, but I am considering changing it to Crafting Business Solutions, or Hand-crafted Communications
What is the overall message you are trying to convey to your target audience?
That we will evaluate your business needs and put together a solution that is designed specifically for them.
Where will your new logo be used?
Website, printed materials, business cards, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
vonage.com
speakeasy.net
cbeyond.com
I like the simplicity of the speakeasy logo
List competitive URLs if possible
See above
What sets you apart from your competitors?
Personalized service. The fact that we evaulate the clients needs and suggest applications that will help them to function the most effectively. We can provide solutions that allow employees at the office, at home, or even in another country to transfer calls between each other, or intercom as if they were in the same office.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Hand-crafted communications