kedwards
07-15-2008, 12:45 PM
Admin code added by Abby - 7152376455792372N
Project Summary:
What text should be included in the main part of the logo? Home and Garden Spas by Infinity
What type of product or service do you offer? Manufacturer of Hot tubs/spas
How long have you been in business? The manufacturer has been in business for 6 years but this is a new brand that they are launching.
What do you hope to accomplish with your new identity? Looking for an upscale feel with the homey and attractiveness associated with “Homes & Gardens”
What are your long term goals? Develop and sell quality hot tubs to the home & garden type of clientele.
When is the deadline for final entries before choosing a designer? 7-17-08
Audience Profile:
My audience is a homeowner who is looking to relax in their backyard and relieve their stress in the soothing spa.
Who would you like to add to your audience? Anyone who wants a quality hot tub.
Perception/Tone/Guidelines:
What type of logo would you like? A Homey, upscale, “Better homes and gardens” feel.
Do you have any colors in mind for your logo? (if so, why?) Earthy colors…..
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No I am open.
Communication Strategy:
What attributes would you like your logo to reflect about your business? A “better homes and gardens” feel. Homey and quality.
What is your tagline or slogan? I do not have one.
What is the overall message you are trying to convey to your target audience? Quality
Where will your new logo be used? website
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Jacuzzi
Sundance spas
Hot springs
Master spa
List competitive URLs if possible
www.sundancespas.com
www.jacuzzihottubs.com
www.hotsprings.com
Targeted Message: Quality
I have not addressed some of these questions before you asked them. If you need clarification on my answers please email me at kevin@hkevinedwards.com.
Thank you, Kevin
Project Summary:
What text should be included in the main part of the logo? Home and Garden Spas by Infinity
What type of product or service do you offer? Manufacturer of Hot tubs/spas
How long have you been in business? The manufacturer has been in business for 6 years but this is a new brand that they are launching.
What do you hope to accomplish with your new identity? Looking for an upscale feel with the homey and attractiveness associated with “Homes & Gardens”
What are your long term goals? Develop and sell quality hot tubs to the home & garden type of clientele.
When is the deadline for final entries before choosing a designer? 7-17-08
Audience Profile:
My audience is a homeowner who is looking to relax in their backyard and relieve their stress in the soothing spa.
Who would you like to add to your audience? Anyone who wants a quality hot tub.
Perception/Tone/Guidelines:
What type of logo would you like? A Homey, upscale, “Better homes and gardens” feel.
Do you have any colors in mind for your logo? (if so, why?) Earthy colors…..
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No I am open.
Communication Strategy:
What attributes would you like your logo to reflect about your business? A “better homes and gardens” feel. Homey and quality.
What is your tagline or slogan? I do not have one.
What is the overall message you are trying to convey to your target audience? Quality
Where will your new logo be used? website
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Jacuzzi
Sundance spas
Hot springs
Master spa
List competitive URLs if possible
www.sundancespas.com
www.jacuzzihottubs.com
www.hotsprings.com
Targeted Message: Quality
I have not addressed some of these questions before you asked them. If you need clarification on my answers please email me at kevin@hkevinedwards.com.
Thank you, Kevin