robbodobbo
07-16-2008, 10:25 AM
Admin code added by Abby - 023078451M830992M
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo
2 Big Telecom Guys
What type of product or service do you offer?
Podcast blog on small and medium sized business communications
How long have you been in business?
Starting from scratch
What do you hope to accomplish with your new identity?
Visibility for the podcast/blog
What are your long term goals?
Build an audience following, provide service by way of recommended suppliers services etc
When is the deadline for final entries before choosing a designer?
July 20
Audience Profile:
Please describe your existing audience
N/a/
Who would you like to add to your audience?
small business and independent telecom vendors, geeks in comm space, accountant-finance types
Perception/Tone/Guidelines:
What type of logo would you like?
We are two business guys who have a great deal of knowledge about telecom,equipment,cost effective ways to save $, increase worker productivity and satisfaction,improve customer response. We are starting out as audiopodcast/blog to work into video blog. Our topic wills be of interest to small and medium sized business in the english speaking world.
We are looking for a design to reflect that. We are also big guys literally and want this podcast to be light hearted and enteretaining as well as educational
Logo composed of our pics/caricatures and communication images-pictures
Do you have any colors in mind for your logo? (if so, why?)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
* Web 2.0 look
* You suggest colours we will provide pictures of the two of us
* Can use caricatures if you wish
* Results provided in vector format that can be resized if necessary.
Jeff: Pic is at http://profile.ak.facebook.com/v223/1187/72/t699433032_2141.jpg
Rob is at : http://www.esnips.com/web/RobertMetras
Communication Strategy:
What attributes would you like your logo to reflect about your business?
The topic of the podcast is small business communications.Telephone,CRM,Saving$,Productivity Improvement
What is your tagline or slogan?
Business Communication Tips you Can Use
What is the overall message you are trying to convey to your target audience?
We will save you money and improve your results. stop you getting ripped off by the phone co, keep you up to date with the latest new things
Where will your new logo be used?
Looking for design for header of blog and for album cover for podcast.
Header for wordpress blog, podcast album cover design,
* same to be used for logo etc. Want it to be reusable on content such as dvd,s cds, e-boooks.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Have not found any
List competitive URLs if possible
What sets you apart from your competitors?
not a direct vendor
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We are the experts
We are two business guys who have a great deal of knowledge about telecom,equipment,cost effective ways to save $, increase worker productivity and satisfaction,improve customer response
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo
2 Big Telecom Guys
What type of product or service do you offer?
Podcast blog on small and medium sized business communications
How long have you been in business?
Starting from scratch
What do you hope to accomplish with your new identity?
Visibility for the podcast/blog
What are your long term goals?
Build an audience following, provide service by way of recommended suppliers services etc
When is the deadline for final entries before choosing a designer?
July 20
Audience Profile:
Please describe your existing audience
N/a/
Who would you like to add to your audience?
small business and independent telecom vendors, geeks in comm space, accountant-finance types
Perception/Tone/Guidelines:
What type of logo would you like?
We are two business guys who have a great deal of knowledge about telecom,equipment,cost effective ways to save $, increase worker productivity and satisfaction,improve customer response. We are starting out as audiopodcast/blog to work into video blog. Our topic wills be of interest to small and medium sized business in the english speaking world.
We are looking for a design to reflect that. We are also big guys literally and want this podcast to be light hearted and enteretaining as well as educational
Logo composed of our pics/caricatures and communication images-pictures
Do you have any colors in mind for your logo? (if so, why?)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
* Web 2.0 look
* You suggest colours we will provide pictures of the two of us
* Can use caricatures if you wish
* Results provided in vector format that can be resized if necessary.
Jeff: Pic is at http://profile.ak.facebook.com/v223/1187/72/t699433032_2141.jpg
Rob is at : http://www.esnips.com/web/RobertMetras
Communication Strategy:
What attributes would you like your logo to reflect about your business?
The topic of the podcast is small business communications.Telephone,CRM,Saving$,Productivity Improvement
What is your tagline or slogan?
Business Communication Tips you Can Use
What is the overall message you are trying to convey to your target audience?
We will save you money and improve your results. stop you getting ripped off by the phone co, keep you up to date with the latest new things
Where will your new logo be used?
Looking for design for header of blog and for album cover for podcast.
Header for wordpress blog, podcast album cover design,
* same to be used for logo etc. Want it to be reusable on content such as dvd,s cds, e-boooks.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Have not found any
List competitive URLs if possible
What sets you apart from your competitors?
not a direct vendor
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We are the experts
We are two business guys who have a great deal of knowledge about telecom,equipment,cost effective ways to save $, increase worker productivity and satisfaction,improve customer response