marhattan
07-18-2008, 11:22 PM
Admin code added by Abby - 1NW38856W2386954A
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Green Tree healing (optional)
What type of product or service do you offer?
Multiple Whole food healing testing techniques and accurate nutritional response testing with great confidence in our ability to improve lives.
Education and nutritional counseling to protect and promote health
How long have you been in business?
New Business
What do you hope to accomplish with your new identity?
A logo that will readily identify me as standing strong and protective like a tree.
What are your long term goals?
To promote heatlh, educate on nutrition and counter chemical toxicity on our planet. I am building an international company and want a logo that reflects what I do and who I am. I fight corporate greed and those who provide substances that damage our health and call it food. I fight for mom trying to keep her kids healthy.
Audience Profile:
Please describe your existing audience:
Mostly mothers 35 to 55,
Who would you like to add to your audience?
People with chronic illness who are stuck. I can help them make the shift they need.
Perception/Tone/Guidelines:
What type of logo would you like?
Something on the interconnectedness of the root and branch. All encompassing and standing strong proud and strong
Do you have any colors in mind for your logo? (if so, why?)
Green, solid, calming, life
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Whole natural foods, clean air and water, pristine planet, social responsibility. Taking a stand against the poisoning of our planet.
Standing tall, strong and proud.
What is your tagline or slogan?
Time to stand up. Tree of life concept grassroots movement to reclaim out planet
What is the overall message you are trying to convey to your target audience?
That we are solid, complete, nature, mother earth. We fight for you and with you. A champion for the helpless in the grip of the greedy powerful. Also that we are very much about empowering you so we give the next generation the planet we were entrusted to give them.
Where will your new logo be used?
Website, business cards, flyers, at seminars, it will get a lot of exposure
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Don’t know much about them.
List competitive URLs if possible:
What sets you apart from your competitors?
Absolute confidence in my ability to make a difference. Special techniques,unique technology. Very specific methods of communicating with the body
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Integrity
I
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Green Tree healing (optional)
What type of product or service do you offer?
Multiple Whole food healing testing techniques and accurate nutritional response testing with great confidence in our ability to improve lives.
Education and nutritional counseling to protect and promote health
How long have you been in business?
New Business
What do you hope to accomplish with your new identity?
A logo that will readily identify me as standing strong and protective like a tree.
What are your long term goals?
To promote heatlh, educate on nutrition and counter chemical toxicity on our planet. I am building an international company and want a logo that reflects what I do and who I am. I fight corporate greed and those who provide substances that damage our health and call it food. I fight for mom trying to keep her kids healthy.
Audience Profile:
Please describe your existing audience:
Mostly mothers 35 to 55,
Who would you like to add to your audience?
People with chronic illness who are stuck. I can help them make the shift they need.
Perception/Tone/Guidelines:
What type of logo would you like?
Something on the interconnectedness of the root and branch. All encompassing and standing strong proud and strong
Do you have any colors in mind for your logo? (if so, why?)
Green, solid, calming, life
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Whole natural foods, clean air and water, pristine planet, social responsibility. Taking a stand against the poisoning of our planet.
Standing tall, strong and proud.
What is your tagline or slogan?
Time to stand up. Tree of life concept grassroots movement to reclaim out planet
What is the overall message you are trying to convey to your target audience?
That we are solid, complete, nature, mother earth. We fight for you and with you. A champion for the helpless in the grip of the greedy powerful. Also that we are very much about empowering you so we give the next generation the planet we were entrusted to give them.
Where will your new logo be used?
Website, business cards, flyers, at seminars, it will get a lot of exposure
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Don’t know much about them.
List competitive URLs if possible:
What sets you apart from your competitors?
Absolute confidence in my ability to make a difference. Special techniques,unique technology. Very specific methods of communicating with the body
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Integrity
I