marhattan
07-18-2008, 11:27 PM
Admin code added by Abby - 1NW38856W2386954A
Logo Design Assessment
To guide the designers in the right direction from the start, please complete the following questionnaire:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
BeAlive and Vibrant - I think I want it – Be creative
What type of product or service do you offer?
Biofeedback – stress management – spiritual awareness, anti-aging
How long have you been in business?
6months
What do you hope to accomplish with your new identity?
Attract clients interested in self healing, creating health and beauty in their lives
What are your long term goals? Build full time Business with a lot of clients booking sessions
Audience Profile:
Please describe your existing audience: People with stress related issues. Age reversal, spiritual well being, People looking for self empowerment.
Who would you like to add to your audience? People interested in creating their own futures and sense of well being. People wanting to take charge of their own lives.
Perception/Tone/Guidelines:
What type of logo would you like? Spiritual – be creative
Do you have any colors in mind for your logo? (if so, why?) Purple – it is a spiritual color and sophistocated AND my favorite color
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Anima Animus – not sure it it is too big – Picture of feminine emerging from masculine – can be found on the internet by typing anima animus
Communication Strategy:
What attributes would you like your logo to reflect about your business? Spiritual enlightenment or ageless life. (anti aging)
What is your tagline or slogan? Release Stress – Allow Wellness
What is the overall message you are trying to convey to your target audience? Stress has been proven to be a major cause of illness and dis-ease. Releasing stress allows the body to regenerate and repair itself.
Where will your new logo be used? Website, Business cards, advertising brochures, eventually on outerware (t-shirts etc)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Harmonium, Iquim, energy medicine,
List competitive URLs if possible:
http://harmoniyum.com/pages
http://www.iquim.org/
What sets you apart from your competitors?
Honest, ethical and socially responsible. A belief that “self knowledge” paves the road to wellness and elevates one’s quality of life motivates her to assist others in their understanding of the Universal Consciousness and each person’s connection to It. A strong interest in the Higher Mind, esoteric sciences and anything that promotes the greatest good of all
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Stress management – Pain management and muscle re-education
Thank you for your hard work and I send you blessings for the highest good of all to come forth in all your work.
Logo Design Assessment
To guide the designers in the right direction from the start, please complete the following questionnaire:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
BeAlive and Vibrant - I think I want it – Be creative
What type of product or service do you offer?
Biofeedback – stress management – spiritual awareness, anti-aging
How long have you been in business?
6months
What do you hope to accomplish with your new identity?
Attract clients interested in self healing, creating health and beauty in their lives
What are your long term goals? Build full time Business with a lot of clients booking sessions
Audience Profile:
Please describe your existing audience: People with stress related issues. Age reversal, spiritual well being, People looking for self empowerment.
Who would you like to add to your audience? People interested in creating their own futures and sense of well being. People wanting to take charge of their own lives.
Perception/Tone/Guidelines:
What type of logo would you like? Spiritual – be creative
Do you have any colors in mind for your logo? (if so, why?) Purple – it is a spiritual color and sophistocated AND my favorite color
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Anima Animus – not sure it it is too big – Picture of feminine emerging from masculine – can be found on the internet by typing anima animus
Communication Strategy:
What attributes would you like your logo to reflect about your business? Spiritual enlightenment or ageless life. (anti aging)
What is your tagline or slogan? Release Stress – Allow Wellness
What is the overall message you are trying to convey to your target audience? Stress has been proven to be a major cause of illness and dis-ease. Releasing stress allows the body to regenerate and repair itself.
Where will your new logo be used? Website, Business cards, advertising brochures, eventually on outerware (t-shirts etc)
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Harmonium, Iquim, energy medicine,
List competitive URLs if possible:
http://harmoniyum.com/pages
http://www.iquim.org/
What sets you apart from your competitors?
Honest, ethical and socially responsible. A belief that “self knowledge” paves the road to wellness and elevates one’s quality of life motivates her to assist others in their understanding of the Universal Consciousness and each person’s connection to It. A strong interest in the Higher Mind, esoteric sciences and anything that promotes the greatest good of all
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Stress management – Pain management and muscle re-education
Thank you for your hard work and I send you blessings for the highest good of all to come forth in all your work.