drlicata
07-26-2008, 10:39 AM
(Admin code added by Palmer - 30841775YE3855455)
Project Summary:
What text should be included in the main part of the logo?
Licata Clinic of Chiropractic, Inc.
I would like to have "Licata Clinic" as the main focus, and "of Chiropractic, Inc" on the second line.
Please see http://bessoclinic.homestead.com/
What type of product or service do you offer?
We are a specialized field of chiropractic that helps with many chronic conditions such as fibromyalgia.
Please see www.nucca.org
or www.upcspine.org
or www.uppercervicaladvocates.com
How long have you been in business?
I am a new doctor.
What do you hope to accomplish with your new identity?
I would like to give the viewer the sense that we are different, professional, and caring.
What are your long term goals?
To help as many people with this unique type of specialized care.
When is the deadline for final entries before choosing a designer?
Aug 20 is the target date.
Audience Profile:
Please describe your existing audience
Females 35-65 is the most common audience. I think this is because they typically make most of the healthcare decisions in the family...so I've observed.
Who would you like to add to your audience?
I think this is good enough.
Perception/Tone/Guidelines:
What type of logo would you like?
I am open to ideas. I would like the text to have Licata Clinic on the top, and "of chiropractic, Inc." below it. I have considered including an oak tree or something similar in the past because it represents life and stability, but I'm not attached to it.
Do you have any colors in mind for your logo? (if so, why?)
I have not thought of it. Maybe a soft green?? I'm open.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not that I would definitely like to see. But again, I have thought of the oak tree, though I'm not attached to it at all. Please, do not include any spines in the logo. Thank you.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Unique, Competent, Professional, Caring.
What is your tagline or slogan?
Maybe you could include a version that includes "specialized spinal care."
What is the overall message you are trying to convey to your target audience?
That we are a unique form of healthcare that may help even when others may not. We do this with an uncompromising dedication to clinical excellence, sincere compassion, and the highest in patient care. This may be a lot, but this is the big picture.
Where will your new logo be used?
Sign, business cards, and letterheads.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I guess my competitors would be other chiropractors in the area. Most have spines in their logos, which I do not care for.
List competitive URLs if possible
What sets you apart from your competitors?
The science and training behind our practice is unique from the majority of general chiropractors. In addition to this, we strive to offer high quality service to our patients.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Genuine help, even when others could not. :)
Project Summary:
What text should be included in the main part of the logo?
Licata Clinic of Chiropractic, Inc.
I would like to have "Licata Clinic" as the main focus, and "of Chiropractic, Inc" on the second line.
Please see http://bessoclinic.homestead.com/
What type of product or service do you offer?
We are a specialized field of chiropractic that helps with many chronic conditions such as fibromyalgia.
Please see www.nucca.org
or www.upcspine.org
or www.uppercervicaladvocates.com
How long have you been in business?
I am a new doctor.
What do you hope to accomplish with your new identity?
I would like to give the viewer the sense that we are different, professional, and caring.
What are your long term goals?
To help as many people with this unique type of specialized care.
When is the deadline for final entries before choosing a designer?
Aug 20 is the target date.
Audience Profile:
Please describe your existing audience
Females 35-65 is the most common audience. I think this is because they typically make most of the healthcare decisions in the family...so I've observed.
Who would you like to add to your audience?
I think this is good enough.
Perception/Tone/Guidelines:
What type of logo would you like?
I am open to ideas. I would like the text to have Licata Clinic on the top, and "of chiropractic, Inc." below it. I have considered including an oak tree or something similar in the past because it represents life and stability, but I'm not attached to it.
Do you have any colors in mind for your logo? (if so, why?)
I have not thought of it. Maybe a soft green?? I'm open.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not that I would definitely like to see. But again, I have thought of the oak tree, though I'm not attached to it at all. Please, do not include any spines in the logo. Thank you.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Unique, Competent, Professional, Caring.
What is your tagline or slogan?
Maybe you could include a version that includes "specialized spinal care."
What is the overall message you are trying to convey to your target audience?
That we are a unique form of healthcare that may help even when others may not. We do this with an uncompromising dedication to clinical excellence, sincere compassion, and the highest in patient care. This may be a lot, but this is the big picture.
Where will your new logo be used?
Sign, business cards, and letterheads.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I guess my competitors would be other chiropractors in the area. Most have spines in their logos, which I do not care for.
List competitive URLs if possible
What sets you apart from your competitors?
The science and training behind our practice is unique from the majority of general chiropractors. In addition to this, we strive to offer high quality service to our patients.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Genuine help, even when others could not. :)