mlsanger
07-26-2008, 04:41 PM
(Admin code added by Palmer - 7WV023956D254411A)
WE NEED A LOGO FOR A CANDLE COMPANY. WE ALSO NEED A MATCHING LABEL THAT WILL BECOME A STICKER THAT IS ATTACHED TO OUR CONTAINERS.
THE LOGO: FUN, COUNTRY THEMED, HIGH QUALITY FEEL.
THE STICKER: WILL BE ATTACHED TO A SILVER TIN. STICKER SHOULD BE 4-6"LONG X 1 5/8" TALL. CONTENT: MADE IN USA, INDIVIDUALLY HAND POURED, SOY BASED, NO ANIMAL BY-PRODUCTS, 100% RECYCLABLE CONTAINER, MANUFACTURED BY SMC
Project Summary:
What text should be included in the main part of the logo?
CRAZY BEES CANDLE COLLECTION
What type of product or service do you offer?
HAND MADE, HAND POURED, GOURMET SCENTED CANDLES
How long have you been in business?
STARTUP
What do you hope to accomplish with your new identity?
SELL CANDLES!
What are your long term goals?
SELL LOTS OF CANDLES!!
When is the deadline for final entries before choosing a designer?
JULY 31 - AT THE VERY LATEST
Audience Profile:
Please describe your existing audience
HUMANS - ACTUALLY, THESE ARE MOSTLY MARKETED TO HIGHER END GIFT SHOPS AND FUNDRAISERS.
Who would you like to add to your audience?
YOU?? :)
Perception/Tone/Guidelines:
What type of logo would you like?
DISTINCTIVE, COUNTRY FEEL BUT FUN - NOT HOKEY
Do you have any colors in mind for your logo? (if so, why?)
NOT REALLY
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
CRAZY BEES, COUNTRY THEME (NO "DELIVERANCE" REFERENCES)
MAYBE A COUPLE OF BEES POURING CANDLES?
BE CREATIVE - WE'RE OPEN (AND WE DRINK WINE)
Communication Strategy:
What attributes would you like your logo to reflect about your business?
SUCCESSFUL, HIGH QUALITY CANDLES
What is your tagline or slogan?
SUPERBLY SCENTSATIONAL GOURMET CANDLES
What is the overall message you are trying to convey to your target audience?
HIGH QUALITY, HAND POURED CANDLES.
Where will your new logo be used?
BUSINESS CARDS, WEBSITE, SALES BROCHURES, FLYERS, LETTERHEAD, BANNERS, ENVELOPES, SHIPPING LABELS
Competitive Positioning:
Who are your competitors and what do you think about their logos?
TOO MANY TO NAME
What sets you apart from your competitors?
HAND MADE PRODUCTS, SUPERIOR CRAFTMANSHIP
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
*****IN!
WE NEED A LOGO FOR A CANDLE COMPANY. WE ALSO NEED A MATCHING LABEL THAT WILL BECOME A STICKER THAT IS ATTACHED TO OUR CONTAINERS.
THE LOGO: FUN, COUNTRY THEMED, HIGH QUALITY FEEL.
THE STICKER: WILL BE ATTACHED TO A SILVER TIN. STICKER SHOULD BE 4-6"LONG X 1 5/8" TALL. CONTENT: MADE IN USA, INDIVIDUALLY HAND POURED, SOY BASED, NO ANIMAL BY-PRODUCTS, 100% RECYCLABLE CONTAINER, MANUFACTURED BY SMC
Project Summary:
What text should be included in the main part of the logo?
CRAZY BEES CANDLE COLLECTION
What type of product or service do you offer?
HAND MADE, HAND POURED, GOURMET SCENTED CANDLES
How long have you been in business?
STARTUP
What do you hope to accomplish with your new identity?
SELL CANDLES!
What are your long term goals?
SELL LOTS OF CANDLES!!
When is the deadline for final entries before choosing a designer?
JULY 31 - AT THE VERY LATEST
Audience Profile:
Please describe your existing audience
HUMANS - ACTUALLY, THESE ARE MOSTLY MARKETED TO HIGHER END GIFT SHOPS AND FUNDRAISERS.
Who would you like to add to your audience?
YOU?? :)
Perception/Tone/Guidelines:
What type of logo would you like?
DISTINCTIVE, COUNTRY FEEL BUT FUN - NOT HOKEY
Do you have any colors in mind for your logo? (if so, why?)
NOT REALLY
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
CRAZY BEES, COUNTRY THEME (NO "DELIVERANCE" REFERENCES)
MAYBE A COUPLE OF BEES POURING CANDLES?
BE CREATIVE - WE'RE OPEN (AND WE DRINK WINE)
Communication Strategy:
What attributes would you like your logo to reflect about your business?
SUCCESSFUL, HIGH QUALITY CANDLES
What is your tagline or slogan?
SUPERBLY SCENTSATIONAL GOURMET CANDLES
What is the overall message you are trying to convey to your target audience?
HIGH QUALITY, HAND POURED CANDLES.
Where will your new logo be used?
BUSINESS CARDS, WEBSITE, SALES BROCHURES, FLYERS, LETTERHEAD, BANNERS, ENVELOPES, SHIPPING LABELS
Competitive Positioning:
Who are your competitors and what do you think about their logos?
TOO MANY TO NAME
What sets you apart from your competitors?
HAND MADE PRODUCTS, SUPERIOR CRAFTMANSHIP
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
*****IN!