[Project Complete] $250 :Tax Preparation & Consulting (Certified Public Accountant)

[legendtax]

Admin code added by Abby - 3TS90289JE943463P

Project Summary:
What text should be included in the main part of the logo?
Legend Tax

What type of product or service do you offer?
Tax Preparation, Tax Structuring, IRS Audit Representation, Corporation Setup

How long have you been in business?
1st Year corporation. Been Certified Public Accountant (CPA) for 10 years and have existing client base.

What do you hope to accomplish with your new identity?
Best in business to become first phone call for tax or financial planning.

What are your long term goals?
Become a "Legend" in terms of tax knowledge, service, and professionalism

When is the deadline for final entries before choosing a designer?
August 18


Audience Profile:
Please describe your existing audience
Small business owners, real estate owners, professionals (e.g. doctors, attorneys, engineers)

Who would you like to add to your audience?
Middle-to-High Income taxpayers


Perception/Tone/Guidelines:
What type of logo would you like?
Instantly recognizable. For example, H&R Block (www.hrblock.com) has a simple green block to represent their firm. Genius idea and easily identifiable.

Clean and simple lines. Logo will be printed on paper on our black and white printer. The logo should be carvable or manufacturable as it will be mounted on the lobby wall.

Respected tax and accounting firm. Clients need to trust their intimate financial secrets to our firm so the logo should be of a serious and professional nature; it doesn't have to be boring though. :cool:

The following items would NOT be a good fit:
Cartoons, country-like, whimsical, funny, cute

Do you have any colors in mind for your logo? (if so, why?)
Forest Green to Grassy Green. Most of the time, the logo will be printed in Black & White for our letterhead.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Nothing specific


Communication Strategy:
What attributes would you like your logo to reflect about your business?
Knowledgeable, Professional, Efficient

What is your tagline or slogan?
None.

What is the overall message you are trying to convey to your target audience?
Knowledgeable, Professional, Efficient

Where will your new logo be used?
Business cards, Letterhead, Lobby Raised Letter Signage, Building Signage


Competitive Positioning:
Who are your competitors and what do you think about their logos?

H&R Block - Love it. Instantly recognizable (1st favorite)

KPMG Peat Marwick - Professional. Clean lines. Nice use of boxes behind name. (2nd Favorite)

PricewaterhouseCoopers - Professional use of initials in name (3rd Favorite)

RSM McGladrey - The M in RSM breaks the eye movement. Logo is too long.

Jackson Hewitt - Luke warm. Nothing special

Liberty Tax - Clever incorporation of Statue of Liberty

Ernst & Young - Cluttered

Deloitte & Touche - Boring. No real logo

BDO Seidman - Clean lines. Conveys firm name well

List competitive URLs if possible
www.hrblock.com
www.kpmg.com
www.pwc.com
www.rsmmcgladrey.com
www.jacksonhewitt.com
www.libertytax.com
www.ey.com
www.deloitte.com
www.bdo.com

What sets you apart from your competitors?
Tax expertise and experience in structuring business transactions, forming business entity entities, defense of audits, and reducing taxes for smaller business clients (generally revenue $100k to $5 million), real estate owners (apartments, commercial, 1031 exchanges), and professionals. Mid-Tier and International firms focus on Fortune 500.


Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Best in Business

[nhr]

Hello,
My L&T concept in two different ways:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax2_nhr.png

Thank you.

[skyvee]

Hello!:)

[skyvee]

:)

[legendtax]

Like the concept of combing the L&T. Some may interpret the T as an upside down L. Maybe we could explore this concept more with different variations.

I checked your linked website and liked the following logos: Fresh Green, Tango, and 2 Moms Talk. All of them show give you a direct link into their product or service via a picture logo. Any ideas you can give for a really fun topic like taxes and finances. ;)

[legendtax]

Hello!:)
Love Post #4. Simple and powerful. Would look good on letterhead. Any variations that might not look as heavy on a business card? Also, is there a way to emphasize Legend more than Tax?

[legendtax]

:)
Like the idea of the lighthouse. I take it that your concept is that our firm a beacon for lost ships to right the path. I like the message as this is what we do. Maybe we could find another way to give this feel as the lighthouse seems a bit too complicated. Plus, someone may think that the business has something to do with boats, water, navigation, or at least something other than taxes and finance. Keep the concepts coming!!

[skyvee]

Hi! Thanks for the feedback! As requested, here's a refined version of concept 1.:)

[legendtax]

Hi! Thanks for the feedback! As requested, here's a refined version of concept 1.:)
The hollow box seems interesting. I might like the solid box more. Maybe we could try up/down or diagonal boxes. Is there a way to emphasize Legend rather than Tax?

Any other concepts would be appreciated. The entries so far are a good start, but I would like to see more ideas, if possible.

[BlueCherryGraphics]

v1

[skyvee]

Another try...thanks!:)

[legendtax]

Another try...thanks!:)

This is my favorite version from you so far. For the words portion, I especially like the Big Legend with the underline leading into Tax. That's a keeper!!

The colored moving boxes are pretty good. The black and white version of the graphic doesn't have the same oomf though. How about some gray tones? Can you also come up with a couple other variations of this theme with different moving squares? Maybe also try circles and/or triangles? Not sure if the new shapes would work but might be interesting.

[legendtax]

v1

How about taking out the letter "L" from the word Legend and just use the Logo as part of the word Legend?

Can you give some alternate versions of the "L?" This version has Roman columns which is nice. It might lead someone to think that it is a attorney's firm.

[legendtax]

v1 :)

Creative logo using the hand and calculator. The idea is unique so keep them coming. :yes:

Our firm focuses on building tax structures and wealth for clients over time. Perhaps, a calculator might insinuate that we are focused only on the numbers and not on the persons financial well-being. I think that I am leaning away from the calculator idea for now.

[legendtax]

v2

Actually, I like this calculator by itself logo more than the hand and calculator. Some logo that communicates lower taxes and/or more wealth would be good.

[nhr]

Thank you for the feedback and hello again:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax3_nhr.png

[legendtax]

Thank you for the feedback and hello again:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax3_nhr.png
This is much improved over the version 1 and 2. More artistic involvement. I am looking more for a logo rather than letters but this version does combine the art with letters. Maybe find a way to inject some sense of movement to give this version some pizazze. Needs something interesting too jazz up the design.

[giant]

here's from me...
thank you :)

[skyvee]

:)

[giant]

one more...
thanks :)

[legendtax]

here's from me...
thank you :)

Very nice use of the Letter L in a circular pattern. Feel the movement in the logo. :)

From certain vantage points, this logo might be viewed as a flower. Can you redesign to make it look less like a flower?

[legendtax]

one more...
thanks :)

Like this version a lot. Nice optical illusion. Simple lines. If you look at the logo from the bottom left to the top right, you can see a rose. Same problem as version 1 where you might see a flower. I like this logo so maybe you could tweak to keep this feeling but less like a flower.

[legendtax]

:)

i like the use of white space to create an illusion. The new shapes are pretty cool. I prefer the versions 1 - 4 as they have a "movement." Version 5 might also be interpreted as a flower

Both font patterns are great. I still like the Big Legend with the little Tax the most. The word portion are definitely keepers. How about a version with circles or maybe use the square boxes in a circular pattern?

[giant]

Hi,
in my ver.1 I used 4 rotating L's,
and in its center (the negative space) formed an almost letter T
maybe you didn't see it before :)
thank you :)

[legendtax]

Hi,
in my ver.1 I used 4 rotating L's,
and in its center (the negative space) formed an almost letter T
maybe you didn't see it before :)
thank you :)
Dewa Jawa Version 1
I didn't see the T in the negative space, but now I do. Very cool! Is there a way to have a similar design but not look like a flower if you didn't see the L and T? Also, I have seen some of your other designs for photography companies. Go wild and throw out some design logos that don't use letters. Let's see what hits the wall and sticks. :)

[giant]

Here's from me again... :)
and Thank You.

[giant]

one more... :)
and Thank You.

[nhr]

Going 3D :)

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax4_nhr.png

Thank you.

[legendtax]

one more... :)
and Thank You.
I really like these versions...more version 4 than version 3. The black and white version doesn't have the same impact as it doesn't have the color variation that comes with dark green and light green. Any way to give the black and white version more impact? I would also like to see more variations of version 4. This logo is going in the right direction. Clean flowing design with easy to recognize logo.

[legendtax]

Going 3D :)

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax4_nhr.png

Thank you.
This is your best submission to date. The logo has great impact and the 3D is really eye catching. I like this version a lot. Only problem is that I don't think that I can use this as a lobby signage. Maybe you can use modify this version to make it more friendly for being able to carve the logo and hang on the wall?

[legendtax]

Another try...thanks!:)
How about a couple more variations of these two logos? I like the movement feel of these logos? Maybe experiment with the shapes and patterns.

[nhr]

Modifications:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax50_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax6_nhr.png

Thank you very much.

[Unorthodox]

:)

[nhr]

One more:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax7_nhr.png

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax1.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax2.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax3.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax4.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax5.gif

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/legendtax.png

[legendtax]

Modifications:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax50_nhr.png
I should probably clarify that I liked the Black and White version of Version 4 as this really caught my eye. I suggested that you redesign version 4 to make it carvable but now version 5 doesn't have the same effect. We might be going backwards here towards version 1 - 3. Version 4 is definitely heading in the right direction in terms of uniqueness, eye catching, and simplicity. Only problem was not being able to make it into signage. How about some more variations towards Version 4 even if it can't be used as a lobby signage. I might try to find another solution for that problem.

[legendtax]

NHR Version 6 - This version might be too space age.

[legendtax]

:)
Welcome to this forum and thanks for your submission. :D
The combination of the L and T work on the colored version but don't work on the black and white version. The B/W version looks like a bit like origami.

[legendtax]

One more:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax7_nhr.png
Looks good in color but not B/W. Most of the time, the logo will be printed in B/W. Probably want more design than combination of L and T although I like Version 4 a lot.

[legendtax]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax5.gif
Offbeat Design Versions 1 - 5
Welcome to the forum and thanks for the five submissions. I will go through each version and just give impressions one by one.
Version 1 - Feels a bit like ITT Tech.
Version 2 - Same as version 1
Version 3 - More in line for which I am looking. The B/W version is better than the colored version. Maybe jazz this design up from it's simple box. Moving boxes? Interlocking boxes? Circles?
Version 4 - Probably too simple for me. Need some eye catching elements or something interesting to look at.
Version 5 - Too simple.

[legendtax]

http://i5.photobucket.com/albums/y185/nemagazine/legendtax.png
Welcome! I like the concept. Would like to see some variations from your design concept. Don't know what to ask for but I would like to see more along these lines.

[legendtax]

All Designers!! Great submissions so far. Thank you so much for your efforts. I like some of the concepts submitted so far and probably could go with a number of the submissions. I would like to see some "left field" submissions that do NOT use the letters L and T just to get a different flavor. Even if the logos are more complicated is fine but it must like it would belongs to a professional firm. Maybe something that denotes "Legendary" or "Best in Class." I would even consider logos with the word Legend though I generally prefer a picture concept rather than a word concept.

[Unorthodox]

a revision, making it really simple and effective :)

[legendtax]

a revision, making it really simple and effective :)
I like this version. Nice use of negative space to create the L&T. How about some variations of this concept. Maybe in a circle or parallelogram instead of a square?

By the way, did you have a Version 2? I don't see it in the posting.

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax6.gif

[Unorthodox]

hahah sorry about that i got mixed up... apparently I misnamed my latest one... that last one was version 2 :P the next revision coming up shortly will be version 3... i will edit the previous post to avoid confusion ;)

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax7.gif

[Unorthodox]

revision :)

[Unorthodox]

v4:)

[Unorthodox]

:)

[legendtax]

a revision, making it really simple and effective :)
Thanks for the quick replies. Out of Versions 1 to 5, I like Version 2 the most from your concepts. I like the design factor in version 2 with the non-straight lines. It uses a box (thinking inside the box) with a non-boxy negative space (thinking outside the box). Can you design something that doesn't use the letter L and T or maybe something with the word Legend?

[Unorthodox]

sure thing, i will start thinking of additional concepts and will post soon.

thank you very much for the feedback :)

[legendtax]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax7.gif
Version 6 - Needs design element to grab your attention
Version 7 - Better than version 6. This is moving in the right direction. Maybe space out the squres more as it becomes a blob when the logo is small (like on a business card)

[legendtax]

one more... :)
and Thank You.
Can you give me the mirror image of version 4? This could be interpreted as a bunch of "Ls" if they were flipped.

By the way, do you go by Dewa Jawa or Giant? I have titling the replies with Dewa Jawa as the Designer is Dewa Jawa but just noticed the postings say "giant."

[xpressions]

Thank you. Here's another try:

http://i5.photobucket.com/albums/y185/nemagazine/legendtax2.png

[Unorthodox]

:)

[Unorthodox]

something a little more abstract :)

[nhr]

Version 4 is definitely heading in the right direction in terms of uniqueness, eye catching, and simplicity. Only problem was not being able to make it into signage.

Thank you. I didn't understand why you can't make signage from this logo, but revision is here :)

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax41_nhr.png

[giant]

Here's from me again...
my nick name is giant, and you can call me DJ too...
Thank You. :)

[legendtax]

Here's from me again...
my nick name is giant, and you can call me DJ too...
Thank You. :)
Thanks for the mirror version. How about rotating 45 degrees so that it looks like a Diamond? Also, add a space between Legend and Tax.

[giant]

do you mean like this?

[giant]

or like this?
Thank You.

[giant]

here's the revision of ver.1
thank you :)

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax8.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax9.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax10b.gif

[legendtax]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax8.gif
Better than version 6 and 7. Roche test feel. Feels more artsy than legitimate.

[legendtax]

Love this version. This feels like an artistic version of the world. Can represent our firm have a worldly vision. Nice!! I wonder if there is something that would say Legendary.

[legendtax]

The 3D box rings a bell of education to me. The design element is good, but for some reason, it feels like an educational logo that I have seen before. The concept is good though.

[legendtax]

The 3D box rings a bell of education to me. The design element is good, but for some reason, it feels like an educational logo that I have seen before. The concept is good though.

[legendtax]

Thank you. Here's another try:

http://i5.photobucket.com/albums/y185/nemagazine/legendtax2.png
Like the creativity. Maybe too much math that narrows the focus of the firm branding.

[legendtax]

:)
The double arrow has some potential. Not sure what message I get. Maybe four or more arrows. Maybe combine arrows with something else.

[legendtax]

something a little more abstract :)
Appreciate the variations. Still like your version 2 the best so far.

[legendtax]

Thank you. I didn't understand why you can't make signage from this logo, but revision is here :)

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax41_nhr.png
NHR Version 4.1 - The B/W version is still one of my favorites.

[legendtax]

or like this?
Thank You.
Giant Version 5 - Liked version 4 better.

[legendtax]

here's the revision of ver.1
thank you :)
Thought the concept was ingenious with the rotating L and the negative space T. However, it might be too much of a flower for me. This version is less like a flower but also may be detracting for the original design as well. Of the version 1.0 and 1.1, I prefer 1.0 . However, I don't think 1.0 would work for me at this point. Thanks for the variation.

[legendtax]

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax9.gif
Can you give me a version where the Black and White version also pops like your color version? :D Most of the time, the logo will be printed using a black and white printer so the logo should look good without color. There can be variations with grey that would work. Maybe slightly wider spacing to give more negative space as well.

[giant]

Here's from me again... :)
and Thank You.

[OffbeatDesign]

1 color version
http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax11.gif

[Unorthodox]

simplicity :)

[Unorthodox]

edit

[Unorthodox]

edit

[legendtax]

Here's from me again... :)
and Thank You.
Ｔｈｉｓ　ｉｓ　ａ　ｇｒｅａｔ　ｖｅｒｓｉｏｎ　ｗｉｔｈ　ｔｈｅ　ｄｉａｍｏｎｄ　ｓｈａｐｅ　ａｎｄ 　ｔｈｅ　ｉｎｔｅｒｉｏｒ　ｌｉｇｈｔ．　:D
Ｉ　ｔｒｉｅｄ　ｐｒｉｎｔｉｎｇ　ｉｔ　ｏｎ　ｍｙ　ｂｌａｃｋ　ａｎｄ　ｗｈｉｔｅ　ｐｒｉｎｔｅｒ　 ｂｕｔ　ｉｔ　ｄｉｄｎ’ｔ　ｈａｖｅ　ｔｈｅ　ｓａｍｅ　ｅｆｆｅｃｔ．　:(　

[legendtax]

1 color version
http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax11.gif

Ｔｈｅ　previous ｃｏｌｏｒ　ｖｅｒｓｉｏｎ　ｉｓ　ｓｔｉｌｌ　ｍｕｃｈ　ｎｉｃｅｒ．　　Ｉｔ　ｌｏｏｋｓ　ａ　ｂｉｔ 　ｌｉｋｅ　ａ　ｍｏｓａｉｃ． I wonder what this would look like if there were less blocks.

[legendtax]

slight revision of the last :)

Note the "L" within the negative space :D
This is a blocky version of Alvin's design in his Version 4. the idea is creative and i do like the negative space. I might like the slight rounded corners on the square a bit more.

[OffbeatDesign]

Version 11 is meant to compliment the previous color version, not replace it, so you would be able to receive both sets of files (color, grayscale, and black and white) with the selected logo. Thanks.

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax12.jpg

[Unorthodox]

PS: i had no idea about the resemblance with skyvee's logo, i will come up with another concept as to be fair with the rest of the designers.

I will remove my previous iteration.

[Unorthodox]

:)

[Unorthodox]

v10 :)

[Unorthodox]

instantly recognizable :)

[Artemii]

Hello! :)

[giant]

Here's from me again... :)
and Thank You.

[skyvee]

hello:)

[skyvee]

:)

[skyvee]

thanks!:)

[legendtax]

:)
Unorthodox Version 9/10/11 - Too simple. Need to spruce up the design with some more eye catching elements.

[legendtax]

Hello! :)
Welcome to the designing crew. It's nice to have a new idea come in. Your concept feels sophisticated and the curves are nice. How about a concept that doesn't use the letters L & T? :rolleyes:

[legendtax]

hello:)
Skyvee, where have you been? Nice to see a new design from you. This new 3D square made of circles has potential. Like the concept and the general configuration.

[legendtax]

:)

Interesting logo. Feels like a bird. Like version 6 more.

[legendtax]

thanks!:)

Variation from previous design. I like the concept but not the overall shape. The final logo has aa catepiller feel. Need to retool so the overall outer edge of design has a less caterpiller-like feel.

[legendtax]

Here's from me again... :)
and Thank You.

Can you give me different light effects for this diamond shape? Also, can you line up the points so that the points hit the cardinal directions?

Also, a separate request to see what a different version with one or two more parallelagrams would look like? Would this turn the shape from a square to a circle on the inside?

[legendtax]

1 color version
http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax11.gif
I like your original version 9 the best as the color really made feel like this was an artistic impression of the globe. The B/W version doesn't carry as well maybe due to the negative space being white and not contrasting as much withh grey scale.

[legendtax]

Version 11 is meant to compliment the previous color version, not replace it, so you would be able to receive both sets of files (color, grayscale, and black and white) with the selected logo. Thanks.

http://i279.photobucket.com/albums/kk146/offbeatdesign/LegendTax12.jpg

I like version 9 better. With this version, the long horizontal bars take away from the effect and draw your attention, but it leads nowhere.

[elogonics]

Hi! Here's my try. Thanks.

[legendtax]

Hi! Here's my try. Thanks.
Nice idea. Welcome to the group. :D The L & T in the box works pretty well with a feeling of a intertwining rope. The font might be a little too bubbly. Maybe more straight edges.

[elogonics]

Thank you. :cool:

[elogonics]

Another concept.

[Artemii]

Thank you for the feedback! Here's some new versions :)

[legendtax]

Giant/Dewa Jawa Version 4.4

Did you get the previous message? Can you give me different light effects for this diamond shape? Also, can you line up the points so that the points hit the cardinal directions?

Also, a separate request to see what a different version with three or more parallelagrams would look like? Would this turn the shape from a square to a circle on the inside?

[giant]

Sorry I lil' bit confused... what do you mean about "line up the points so that the points hit the cardinal directions"?
and about "different version with three or more parallelagrams would look like?" --> do you mean like a star?
Thank You.

[legendtax]

:)
Can you give me the mirror version with the arrows pointing at the N in Legend? Also, a second version with the regular and mirror version on the same logo so that they both point at Legend Tax.

[BlueCherryGraphics]

Giant/Dewa Jawa Version 4.4

Also, can you line up the points so that the points hit the cardinal directions?


Hi,

Can you clarify this so DJ can revise; his icon essentially has the points in the cardinal directions...was this feedback intended for him or Alvin? I see you asked Alvin (Skyvee) for a similar revision.

Just trying to get some clarification.

[legendtax]

Sorry I lil' bit confused... what do you mean about "line up the points so that the points hit the cardinal directions"?
and about "different version with three or more parallelagrams would look like?" --> do you mean like a star?
Thank You.
I mean make each point of the diamond point at North, East, South and West. If you draw an imaginary line, then that line goes north-south or east-west. The current version has the North and South points that do not line up in one straight imaginary line.

I don't know what three parallelagrams instead of two would like like. Maybe a star. Just wanted to see the effect.

Additionally, are there any different lighting effects you can do?

[giant]

Here's from me again... :)

[giant]

again...
I hope this is right... :)

[giant]

one more... :)
and Thank You.

[legendtax]

again...
I hope this is right... :)
Nice version. :D

Can you change the layout of the font to look like Alvin/DJ Verison 7 where there is a Big LEGEND with an underline leading to a smaller TAX?

Also, can you also give me this version 5 with the central lighting effect in your version 4.4? Thanks. Great job so far!!

[giant]

Here's from me again... :)

[giant]

one more... :)
I can't make other designer concept... so I made the tax on the top.
Thank You.

[nhr]

Hello again:

http://i17.photobucket.com/albums/b92/nhrdesign/DOO/LegendTax42_nhr.png

Thank you.

[Unorthodox]

sorry for the delay :)

here's a really effective logo... simple and to the point. combines perfectly both letterforms "L" and "T". Perfectly brandable and instantly recognizable :)

[Unorthodox]

variation :)

[skyvee]

:)

[legendtax]

The winner of the logo design is Dewa Jawa/Giant Version #4.5 (Message #123). Thank you to all the designers who submitted the great designs. There were many finalists that could have been selected but ulimately we chose Giant's design.

[legendtax]

Dewa Jawa/Giant

Congratulations on winning the logo design!! There are a few revisions that I still want to make.
1) Put Tax below Legend on logo
2) Give me a couple variations on lighting that would print well on a black and white printer

[giant]

legendtax, Thank You for choosing my idea... :)
OK, I'll make the revision soon...

[BlueCherryGraphics]

Congratulations DJ.

This project is being moved to the Revisions forum.

Client, you can access that forum here:

http://www.designoutpost.com/forums/forumdisplay.php?f=15

However, you must be logged in to do so.

Once your project is complete and you have received the final files, please post a note in the thread confirming receipt of the files so the thread can be archived.

Thanks!

[giant]

Here's from me again... :)

[giant]

again... :)

[giant]

again... :)

[giant]

and again... :)

[giant]

one more... :)
and Thank You.

[giant]

do you need any revision? :)
Thank You.

[legendtax]

do you need any revision? :)
Thank You.

Revision #1 Can you give me a version with two solid colors like Version 4.3 but with the middle light streaks in Version 6.3? Also change the font to the one in Version 5.2 with a "little" Tax underneath the Legend.

Revision #2 Can you the same revisions requested in Revision #1 except that you use one solid color (i.e. no alternating colors)? Thanks.

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[legendtax]

Revision #3

The lighted versions are not printing well. Let's just try two solid green tones like your Giant's Version 4. Also, change the Legend Tax to look like Skyvee's Version 4 on page 1. Skyvee had a Big "Legend" with an underline leading to a small "Tax."

Any last suggestions besides using two solid green tones?

[legendtax]

Giant, Did you get this message?

Revision #3

The lighted versions are not printing well. Let's just try two solid green tones like your Giant's Version 4. Also, change the Legend Tax to look like Skyvee's Version 4 on page 1. Skyvee had a Big "Legend" with an underline leading to a small "Tax."

Any last suggestions besides using two solid green tones?

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

Can you make "TAX" spread evenly under the N and D of the word LEGEND? Also, is there a similar font that has more even thickness througout the letters? For example, the L has a thick vertical stem and a thinner vertical stem. Skyvee's version 4 is a good example.

[giant]

Here's from me again... :)
I'm so sorry, I can't use another designer fonts...
but Here's from me with another font....
Thank You.

[giant]

So, do you want any revision?
:)

[legendtax]

Version 6.9 Revisions

1) Proportions: Make "Tax" 25% of the height of "Legend." See Alvin Version 4 for example.
2) Move underline underneath "Legend" to line up to 33% of the height of the of "Tax. See Alvin Version 4 for example.
3) Can you give me a couple other font variations that are similar to the one presented in Version 6.9
4) Color variation: PMS378U (Legend) and PMS377U (Tax). See Alvin Version 4 for example.
5) Color variation: PMS2748 (Legend) and PMS377U (Tax)
6) Color variation: PMS2748 (Legend) and Black (Tax)
7) Swap color schemes in logo for all color variations

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[legendtax]

Version 6.10 and 6.11 Revisions

1) Move underline underneath "Legend" to line up to 33% of the height of the of "Tax. The line should not line up with the top of the T in Tax. See Alvin Version 4 for example.
2) Can you give me a couple other font variations that are similar to the one presented in Version 6.9
3) Color variation for Version 6.10(c): Flip logo colors
4) Color variation for Version 6.11(a): Forest Green Legend and Black Tax. Put Forest Green on logo with right and left arrows and Black on top/bottom arrows.

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

:)

I like the proportions used in Skyvee's version for Legend Tax. The "Tax" seems to be slightly fatter, the "a" is a little bit more left so that it is not exactly centered under the ND of Legend, and the Tax is a smidge higher/closer to Legend.

Is Tax using the same font as Legend? Let's go with the Giant Version 6.12(c) font for now and make the above proportion modificatins. If it can look like Skyvee's Legend Tax font/proportion, then I would be satisfied. Thanks.

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

Revision 6.13(c) is almost there. :) I like the one color and black variation.

1) Can you give me version 6.13(c) with PMS377U in place of PMS2748?
2) Another version of 6.13(c) with a shade of blue between PMS2748 and regular blue. Basically, I would like to see a slightly lighter shade.
3) A version of 6.13(c) with a darker shade of green than PMS377U.

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

We are almost there. I am going to focus on the blue colors for now. I like the blue/black combination.

1) Version 6.14(b) has a purple color. Can you give me three versions with blue colors ranging from regular blue to dark blue?
2) Can you move the underline so that it is in the middle of the T in Tax just to see what this looks like?

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[legendtax]

Revision:

Actually, I think I didn't make myself clear. I am looking to see different solid colors with different shades of blue. In other words, I want to version 6.16(a) with a solid regular blue, version 6.16(a) with solid darker blue, and version 6.16(a) with a solid navy blue. These versions 6.16 have different gradations within the same logo.

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

The Version 6.17 (b) is about right. It's classic blue. Can you give me some lighter blues for comparison, PMS286 and PMS287, i'm guessing.

Also, the top of the letters seem lighter than the bottom. Can you just make it one solid color?

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

1) Can you move the T in Tax so that the vertical portion of the T lines up underneath and in the middle of the left part of the N in Legend? Currently, the outside left portion of the T lines up with the N. In other words, move it about 1mm to the left and adjust the remaining A and X according to scale.

2) Also, can you remove the lighting effects on the logo portion?

3) After changes #1 and #2, present the logos with PMS286/Black and another version with PMS377U/Black.

4) I assume the current versions are just rough drafts until we finalize the versions. Then you will clean up the art such as smoother lines to prevent jagged edges during printing, right?

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

For reference purposes, can you show show me a version that has LEGEND TAX similar to your Version 4.4 style where the words are side by side. Keep LEGEND in blue PMS 286 and TAX in black.

Also, a version with a Forest Green for LEGEND.

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

Version 6.19 - Make "TAX" 25% bigger and keep the blue PMS286. Can you now give me a clean-up version that is close to the final version of what I will get in the download? I want to see how crisp the edges are in the final version?

[giant]

yes, the final version will be clean.
The logo in this forum just for the preview...
Don't worry about that.
OK, I'll make the revision.

Thank You.

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

Move Tax down a smidge. Also, make the line leading up to Tax line up in the middle of Tax. Almost there!

[giant]

the line is already in the middle of the tax....
OK, I'll make the revision.... Thank You :)

[giant]

Here's from me again... :)
and Thank You.

[legendtax]

Let's finalized Version 6.22(c). Thanks for the hard work!!

[giant]

Hi legendtax,

I have sent you a private message (PM).

Please go to the following link to find the message:
http://www.designoutpost.com/forums/private.php?

Thank You! :)

Regards,
-giant-

[giant]

Files Sent! :)
Please make a note in the forum when you received the files...
Thank You and Good Luck! :)

-giant-

[legendtax]

Giant. Thanks for the great work. The files are great!! I do have some follow-up requests. Can you send the following:

1) On B&W version, can you make the Tax and the upper/lower arrows grey? The current version only has Black so you don't get any color gradation when you print on a B&W printer.
2) Tif files - Business card makers seem to like this format
3) Logo separate from words. There may be times where I only want the logo itself or the words in a different location than the current spacing.

Also, what program do I use to open the EPS and AI formats? Pardon the ignorance. :)

[giant]

OK... I'll make the files.
you can use eps in many program...
AI is for adobe illustrator as a original and primary files of the logo (because you can make any kind of files format using this files.)

[giant]

All files sent again... :)
and Thank You.

[legendtax]

Received all the files. Thanks for everything!! This has been a great experience and I got a great product. If I have some more work, I will certainly come back for more.

[legendtax]

Hi Giant,

Can you email LEGEND TAX in AI format in the style of the business card using one font? I sent an email with a proposed business card. Currently, the LEGEND and TAX appear to be different fonts with TAX seemingly much thicker.

You had designed my Legend Tax logo. We are trying to finalize a business card today and tried to use the fonts that were provided on the design. Due to design constraints, we had to move Tax in line with Legend. When we enlarged the TAX from your design, the TAX font seems to be a lot thicker than the LEGEND which makes the LEGEND TAX seems mismatched. Is this correct? Any other font options?

I know we finalized the logo design so I hate to come back now. :(

--Eddy Cheung

[giant]

Files Sent! :)
Thank You.

-giant-

[BlueCherryGraphics]

PROJECT UPDATE: moved to archives