Joyce1
08-03-2008, 06:01 PM
Admin code added by Abby - 8PR98756SJ850253X
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Millionaire Mom Network ™
What type of product or service do you offer?
We are an online based business that provides information to entrepreneurial moms in order to turbo charge their success.
How long have you been in business? 2008
What do you hope to accomplish with your new identity?
To project an image that is both welcoming, fun and trustworthy.
What are your long term goals?To have the world’s largest entrepreneurial mom site.
When is the deadline for final entries before choosing a designer? Sunday, August 10, 2008
Audience Profile:
Please describe your existing audience
Mom entrepreneurs. These are busy and productive women. They don’t have the luxury of wasting time. They are focused on creating the lifestyle they desire-family, work, etc.
Who would you like to add to your audience?
A feeling of community and a sense that when they have questions they can come to us for answers.
Perception/Tone/Guidelines:
What type of logo would you like?
I would like the logo to be joyful, inclusive and uplifting. Many times you see a woman lugging a kid and a briefcase and it doesn’t look like much fun. These women are choosing this lifestyle. It should be positive, fun, projecting an image that its enjoyable to control your destiny. I don’t want it to project “overwhelm” with too many balls in the air---another common image. It needs to include all ethnicities.
My thought is to have a cartoonish type logo. I am not set on that though. If we did go that direction then I was thinking perhaps use an unusual color for the characters “skin” in order to promote diversity.
Do you have any colors in mind for your logo? (if so, why?)
I don’t really. Of course, it’s a site about making money so green is a natural fit. Vibrant and eye catching. I was think
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A network of moms rather than just one mom. A sense of growth would be good. These are women constantly learning and growing.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are the website that they should choose to spend their time at. That we are here to serve them in a friendly, intelligent way.
What is your tagline or slogan?
“The Art of Raising a Business and a Family At the Same Time”.
What is the overall message you are trying to convey to your target audience?
That you can get great information at this site to help you balance work and family. One of our features is interviews with Millionaire Moms. The audience can be mentored by ultra successful women. We are supportive of our community.
Where will your new logo be used?
Business cards, promo items, perhaps T-shirts? Letter head
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Millionaire Mommy
Millionaire Moms Club
Moms Making A Million
List competitive URLs if possible
What sets you apart from your competitors?
Don’t really want to answer that if this is going to be a public profile. Designers may email me for specifics.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Millionaire Moms Network is the place for like-minded mompreneurs to grow businesses, families and friendships.
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Millionaire Mom Network ™
What type of product or service do you offer?
We are an online based business that provides information to entrepreneurial moms in order to turbo charge their success.
How long have you been in business? 2008
What do you hope to accomplish with your new identity?
To project an image that is both welcoming, fun and trustworthy.
What are your long term goals?To have the world’s largest entrepreneurial mom site.
When is the deadline for final entries before choosing a designer? Sunday, August 10, 2008
Audience Profile:
Please describe your existing audience
Mom entrepreneurs. These are busy and productive women. They don’t have the luxury of wasting time. They are focused on creating the lifestyle they desire-family, work, etc.
Who would you like to add to your audience?
A feeling of community and a sense that when they have questions they can come to us for answers.
Perception/Tone/Guidelines:
What type of logo would you like?
I would like the logo to be joyful, inclusive and uplifting. Many times you see a woman lugging a kid and a briefcase and it doesn’t look like much fun. These women are choosing this lifestyle. It should be positive, fun, projecting an image that its enjoyable to control your destiny. I don’t want it to project “overwhelm” with too many balls in the air---another common image. It needs to include all ethnicities.
My thought is to have a cartoonish type logo. I am not set on that though. If we did go that direction then I was thinking perhaps use an unusual color for the characters “skin” in order to promote diversity.
Do you have any colors in mind for your logo? (if so, why?)
I don’t really. Of course, it’s a site about making money so green is a natural fit. Vibrant and eye catching. I was think
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A network of moms rather than just one mom. A sense of growth would be good. These are women constantly learning and growing.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are the website that they should choose to spend their time at. That we are here to serve them in a friendly, intelligent way.
What is your tagline or slogan?
“The Art of Raising a Business and a Family At the Same Time”.
What is the overall message you are trying to convey to your target audience?
That you can get great information at this site to help you balance work and family. One of our features is interviews with Millionaire Moms. The audience can be mentored by ultra successful women. We are supportive of our community.
Where will your new logo be used?
Business cards, promo items, perhaps T-shirts? Letter head
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Millionaire Mommy
Millionaire Moms Club
Moms Making A Million
List competitive URLs if possible
What sets you apart from your competitors?
Don’t really want to answer that if this is going to be a public profile. Designers may email me for specifics.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Millionaire Moms Network is the place for like-minded mompreneurs to grow businesses, families and friendships.