ECompaniesLLC
08-04-2008, 11:34 AM
Admin code added by Abby - 66F49950GR969923L
We are looking for exciting and unique submissions for Crazy Johnny's. This is a logo/identity for a rock n roll restaurant/bar/club overlooking the harbour in Nassau Bahamas.
Project Summary:
What text should be included in the main part of the logo?
Crazy Johnny's
maybe try a different version with "rock n roll club" as a tagline.
What type of product or service do you offer?
Crazy Johnny's in an exciting rstaurant/club/bar with great views, live music, thousands of rock n roll songs, a giant wide screen TV where recordings of live concerts are shown. The club is owned by Crazy Johnny himself who is in the club every night singing, swinging from the rafters and blowing fire. It is truly committed to the sounds of rock and roll and plays rock and roll exclusively.
How long have you been in business?
One year.
What do you hope to accomplish with your new identity?
We would like to create a brand that represents the Crazy Johnny experience and energy without representing the club as too rough (drunks and bums) or too gimmicky (fire-breathing Johnny). Johnny's excitement and enthusiasn for the music is really organic and honest and he should not be represented as a gimmick but someone you'd want to hang out with.
What are your long term goals?
Crazy Johnny would like to establish himself as a brand and open more clubs in the US in the long-term.
When is the deadline for final entries before choosing a designer?
The deadline is Friday, August 8th but as soon as possible would be great.
Audience Profile:
Please describe your existing audience
Existing audience is mostly local Bahamian's through word-of-mouth and street traffic.
Who would you like to add to your audience?
We are launching a web site and marketing strategy in an effort to capture the tourist market prior to them leaving for the Bahamas. We would like to add older rock n roll nostaligic tourists from resorts like Atlantis or Cable Beach.
Perception/Tone/Guidelines:
What type of logo would you like?
Logo will really become the brand/image of Crazy Johnny's. A graphic of Crazy Johnny himself could be included (either literally or artistically represented). His current logo is attached. It was drawn by Crazy Johnny. He liked the idea of having a representation of himself (see the A) in teh words BUT I would like to be clear that want something much more sophisticated and unique than this. Card attached also includes photos of Johnny (he's the one with the long hair). Maybe incorporate the Bahamas somehow as this is a local hang out and a place for visitors to get a real taste of the island life.
Do you have any colors in mind for your logo? (if so, why?)
None
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Just some kind of representation of Johnny as he is the man behind the marketing strategy.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We want to present an image of excitement and fun but not wild springbreak type, drunken fun. Johnny is not a gimmick but an honest individual who has a real passion for sharing his music and personality so that people have a good time.
What is your tagline or slogan?
Rock n Roll Club
What is the overall message you are trying to convey to your target audience?
This is a great place to come and hear great music, have great food, fun drinks and a night to remember. It's also a local hang out that could become your neighbourhood bar.
Where will your new logo be used?
The new logo will be used on signage, the website, marketing materials and promotional products including t-shirts, mugs, glasses, etc... The image itself must be instantly recognizable and cool.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are no other rock n roll clubs in the Bahamas.
Thanks for your time everyone we are really looking forward to submissions. The sooner we can get some to Johnny the better!
We are looking for exciting and unique submissions for Crazy Johnny's. This is a logo/identity for a rock n roll restaurant/bar/club overlooking the harbour in Nassau Bahamas.
Project Summary:
What text should be included in the main part of the logo?
Crazy Johnny's
maybe try a different version with "rock n roll club" as a tagline.
What type of product or service do you offer?
Crazy Johnny's in an exciting rstaurant/club/bar with great views, live music, thousands of rock n roll songs, a giant wide screen TV where recordings of live concerts are shown. The club is owned by Crazy Johnny himself who is in the club every night singing, swinging from the rafters and blowing fire. It is truly committed to the sounds of rock and roll and plays rock and roll exclusively.
How long have you been in business?
One year.
What do you hope to accomplish with your new identity?
We would like to create a brand that represents the Crazy Johnny experience and energy without representing the club as too rough (drunks and bums) or too gimmicky (fire-breathing Johnny). Johnny's excitement and enthusiasn for the music is really organic and honest and he should not be represented as a gimmick but someone you'd want to hang out with.
What are your long term goals?
Crazy Johnny would like to establish himself as a brand and open more clubs in the US in the long-term.
When is the deadline for final entries before choosing a designer?
The deadline is Friday, August 8th but as soon as possible would be great.
Audience Profile:
Please describe your existing audience
Existing audience is mostly local Bahamian's through word-of-mouth and street traffic.
Who would you like to add to your audience?
We are launching a web site and marketing strategy in an effort to capture the tourist market prior to them leaving for the Bahamas. We would like to add older rock n roll nostaligic tourists from resorts like Atlantis or Cable Beach.
Perception/Tone/Guidelines:
What type of logo would you like?
Logo will really become the brand/image of Crazy Johnny's. A graphic of Crazy Johnny himself could be included (either literally or artistically represented). His current logo is attached. It was drawn by Crazy Johnny. He liked the idea of having a representation of himself (see the A) in teh words BUT I would like to be clear that want something much more sophisticated and unique than this. Card attached also includes photos of Johnny (he's the one with the long hair). Maybe incorporate the Bahamas somehow as this is a local hang out and a place for visitors to get a real taste of the island life.
Do you have any colors in mind for your logo? (if so, why?)
None
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Just some kind of representation of Johnny as he is the man behind the marketing strategy.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We want to present an image of excitement and fun but not wild springbreak type, drunken fun. Johnny is not a gimmick but an honest individual who has a real passion for sharing his music and personality so that people have a good time.
What is your tagline or slogan?
Rock n Roll Club
What is the overall message you are trying to convey to your target audience?
This is a great place to come and hear great music, have great food, fun drinks and a night to remember. It's also a local hang out that could become your neighbourhood bar.
Where will your new logo be used?
The new logo will be used on signage, the website, marketing materials and promotional products including t-shirts, mugs, glasses, etc... The image itself must be instantly recognizable and cool.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are no other rock n roll clubs in the Bahamas.
Thanks for your time everyone we are really looking forward to submissions. The sooner we can get some to Johnny the better!