txsanchez
08-05-2008, 01:12 PM
Admin code added by Abby - 9VY02187VA800090L
PROJECT SUMMARY:
What text should be included in the main part of the logo?
Toni’s Bakery (in cursive if possible).
Specialty Cakes and Cookies (below “Toni’s Bakery”, in block lettering/a different font).
What type of product or service do you offer?
Custom made cakes of all types, and cookies.
How long have you been in business?
Ten years.
What do you hope to accomplish with your new identity?
Create a modern new image and attract new clientele.
What are your long term goals?
Continued growth and expansion.
When is the deadline for final entries before choosing a designer?
August 12, 2008
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AUDIENCE PROFILE:
Please describe your existing audience.
Individual consumers, families, restaurant owners and those seeking dessert caterings.
Who would you like to add to your audience?
n/a
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PERCEPTION/TONE/GUIDELINES:
What type of logo would you like?
A simple, yet eye catching logo combining a hand-written style font with a block lettering font. The interplay between the two different types of fonts and colors should state “modern yet classic and professional”. (A chef’s hat somewhere in the logo could add that quick visual association to a bakery.)
Do you have any colors in mind for your logo? (if so, why?)
Dark chocolate brown and blue (but we are open to suggestions).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Possibly a chef’s hat, or a cake?
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COMMUNICATION STRATEGY:What attributes would you like your logo to reflect about your business?<o:p></o:p>
Professional and modern with a creative feeling.
What is your tagline or slogan?
Don’t intend on using one.
What is the overall message you are trying to convey to your target audience?
Give us a call any time an original cake or cookies are needed for a special occasion, whether it be a traditional chocolate cake for a birthday, an almond cake for an anniversary, or a plate of pecan and cinnamon cookies for dinner guests.
Where will your new logo be used?
Business cards, letterhead, invoices, and website
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COMPETITIVE POSITIONING:
Who are your competitors and what do you think about their logos?
My competitors are small local bakeries, without any creative logos, or area restaurants offering cakes for sale.
<!--[if !supportLineBreakNewLine]-->
<!--[endif]--><o:p></o:p>
What sets you apart from your competitors?
The variety of traditional/non-traditional cakes and cookies available, as well as the quality and flavor.
<!--[if !supportLineBreakNewLine]-->
<!--[endif]-->
TARGETED MESSAGE:
State a single-minded word or phrase that will appropriately describe your company:
Specialty Cakes and Cookies Made To Order.
PROJECT SUMMARY:
What text should be included in the main part of the logo?
Toni’s Bakery (in cursive if possible).
Specialty Cakes and Cookies (below “Toni’s Bakery”, in block lettering/a different font).
What type of product or service do you offer?
Custom made cakes of all types, and cookies.
How long have you been in business?
Ten years.
What do you hope to accomplish with your new identity?
Create a modern new image and attract new clientele.
What are your long term goals?
Continued growth and expansion.
When is the deadline for final entries before choosing a designer?
August 12, 2008
<!--[if !supportLineBreakNewLine]-->
<!--[endif]-->
AUDIENCE PROFILE:
Please describe your existing audience.
Individual consumers, families, restaurant owners and those seeking dessert caterings.
Who would you like to add to your audience?
n/a
<!--[if !supportLineBreakNewLine]-->
<!--[endif]-->
PERCEPTION/TONE/GUIDELINES:
What type of logo would you like?
A simple, yet eye catching logo combining a hand-written style font with a block lettering font. The interplay between the two different types of fonts and colors should state “modern yet classic and professional”. (A chef’s hat somewhere in the logo could add that quick visual association to a bakery.)
Do you have any colors in mind for your logo? (if so, why?)
Dark chocolate brown and blue (but we are open to suggestions).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Possibly a chef’s hat, or a cake?
<!--[if !supportLineBreakNewLine]-->
<!--[endif]-->
COMMUNICATION STRATEGY:What attributes would you like your logo to reflect about your business?<o:p></o:p>
Professional and modern with a creative feeling.
What is your tagline or slogan?
Don’t intend on using one.
What is the overall message you are trying to convey to your target audience?
Give us a call any time an original cake or cookies are needed for a special occasion, whether it be a traditional chocolate cake for a birthday, an almond cake for an anniversary, or a plate of pecan and cinnamon cookies for dinner guests.
Where will your new logo be used?
Business cards, letterhead, invoices, and website
<!--[if !supportLineBreakNewLine]-->
<!--[endif]-->
COMPETITIVE POSITIONING:
Who are your competitors and what do you think about their logos?
My competitors are small local bakeries, without any creative logos, or area restaurants offering cakes for sale.
<!--[if !supportLineBreakNewLine]-->
<!--[endif]--><o:p></o:p>
What sets you apart from your competitors?
The variety of traditional/non-traditional cakes and cookies available, as well as the quality and flavor.
<!--[if !supportLineBreakNewLine]-->
<!--[endif]-->
TARGETED MESSAGE:
State a single-minded word or phrase that will appropriately describe your company:
Specialty Cakes and Cookies Made To Order.