kedwards
08-07-2008, 10:18 AM
Admin code added by Abby - 0MS59371LV436581T
Project Summary:
The Text for the Logo should have Whirlpool Spa Manufacturers.
We sell quality, feature packed, spas / hot -tubs at a reasonable price.
We have been in business for 10 years.
We hope to imply quality, value, innovation, durability, and relaxation.
We plan on building this brand into a large North American Brand.
I would like to have all entries in before end of day on August 14th.
Audience Profile:
Our audience is a home owner 28-65 who is looking for a hot tub for relaxation, hydrotherapy, family togetherness, etc.
Perception/Tone/Guidelines:
I am looking for an upscale logo that implies quality and innovation.
On colors I am completely open to suggestions and ideas.
Designers feel free to use your imagination in developing ideas for this logo.
Communication Strategy:
I would like the logo to reflect Quality, Innovation, and Value.
We have not developed a tag line….
The overall message is still based on Quality, Innovation, and Value.
We will be using the logo on the website and product brochures.
Competitive Positioning:
Jacuzzi
Hot Springs
Sundance Spas
Vita Spas
MasterSpa
http://www.jacuzzihottubs.com/
http://www.hotspring.com/index_spas_hot_spring.html
http://www.sundancespas.com/
http://www.vitaspa.com/
http://www.masterspas.com/
Our high quality, feature packed spas at a value price sets us apart from our competitors.
Targeted Message:
Quality Innovation and Value.
Project Summary:
The Text for the Logo should have Whirlpool Spa Manufacturers.
We sell quality, feature packed, spas / hot -tubs at a reasonable price.
We have been in business for 10 years.
We hope to imply quality, value, innovation, durability, and relaxation.
We plan on building this brand into a large North American Brand.
I would like to have all entries in before end of day on August 14th.
Audience Profile:
Our audience is a home owner 28-65 who is looking for a hot tub for relaxation, hydrotherapy, family togetherness, etc.
Perception/Tone/Guidelines:
I am looking for an upscale logo that implies quality and innovation.
On colors I am completely open to suggestions and ideas.
Designers feel free to use your imagination in developing ideas for this logo.
Communication Strategy:
I would like the logo to reflect Quality, Innovation, and Value.
We have not developed a tag line….
The overall message is still based on Quality, Innovation, and Value.
We will be using the logo on the website and product brochures.
Competitive Positioning:
Jacuzzi
Hot Springs
Sundance Spas
Vita Spas
MasterSpa
http://www.jacuzzihottubs.com/
http://www.hotspring.com/index_spas_hot_spring.html
http://www.sundancespas.com/
http://www.vitaspa.com/
http://www.masterspas.com/
Our high quality, feature packed spas at a value price sets us apart from our competitors.
Targeted Message:
Quality Innovation and Value.