[Project Complete] Aug 20, $200: travel, documentary and lifestyle, photographer

[jchase]

Admin code added by Abby - 3NG4385002019854W

Project Summary:
What text should be included in the main part of the logo?

Jennifer Chase Photography or Jennifer Chase Photo if that looks better in the design

What type of product or service do you offer?

I am photographer. About 50% of my business is weddings. The other half is documentary, travel, lifestyle, and portraiture.

How long have you been in business?

1 year

What do you hope to accomplish with your new identity?
consistent brand for my two websites: www.jenniferchasephoto.com and www.jenniferchaseweddings.com , business cards, promotional materials, stickers, cd's, etc. I would like a logo that I can use with one color combination for my weddings business and another color combination for my editorial. the wedding one is more important for this design and i can switch it over to my editorial colors. I'd like the files in psd layers or illustrator so i can do this.

What are your long term goals?
I'd like to get the attention of editors for travel, documentary and lifestyle pieces. I'd like to build on wedding business catering to customers with sophisticated and creative tastes.

When is the deadline for final entries before choosing a designer?
august 18

Audience Profile:
Please describe your existing audience


Who would you like to add to your audience?
editors, clients with money to spend

Perception/Tone/Guidelines:
What type of logo would you like?
I want something fun and modern but not to modern. definitely something that says lifestyle and travel photography. Happy and fun but not cutesy. Nothing in wedding=y type font. Something I can use on email and postcard promos and won't be too distracting. i don't want anything super scrolly, nothing overtly wedding-. no wedding bells, glasses, brides and grooms, etc. i like more magazine type fonts. i want my logo to look like something you could picture in travel and leisure.

Do you have any colors in mind for your logo? (if so, why?)
i need something that will work in black and white and a couple of different color combinations.

i like a greyish blue and white but i'm open to other ideas.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

see attachments. none of these have to be in the logo they're just some graphics or logos that i like. but i'm really open for ideas please do not just use these. obvoiusly i wouldn't want the same thing but i also like what they came up with in post 137 of this thread: http://www.designoutpost.com/forums/showthread.php?t=16630&page=5



Communication Strategy:
What attributes would you like your logo to reflect about your business?
engaging, happy, intimate, full of life, evocative, both modern and classic, simple elegance

What is your tagline or slogan?

What is the overall message you are trying to convey to your target audience?

Where will your new logo be used?
business cards, promo postcards, websites, stickers, cd covers

Competitive Positioning:
Who are your competitors and what do you think about their logos?
it's hard to say who my competitors are since I do a lot of different things. generally weddings wise it's all over the place. for editorial it's very simple. nothing that distracts from the photos or looks too cutesey.

List competitive URLs if possible

What sets you apart from your competitors?
many of my wedding clients appreciate my non-wedding work. i tend to attract well-traveled, sophisticated clients.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
evocative, full of life

[Unorthodox]

:)

[jchase]

Hi unorthodox,

thanks for working on this. i'm not quite feeling this design. the symbol in the middle reminds me a bit of a snail. I do want some kind of symbol or something in my logo that i can put on stickers though. It's a good start. If you have other ideas I'd love to see them.

[Unorthodox]

Thanks for the quick response :)

Here's a revision :)

[jchase]

Hi unorthodox. these are good ideas. i know i said i dont' want anything too cutsesy but a bit too much at the other end of the spectrum, too coporate to me. I also don't like Jennifer Chase in that font. They seem a bit stiff. I don't think it's want them in all caps either. At least not in that font.

[Unorthodox]

gotcha :)
thanks for the quick responses and elaborate feedback, i'll try to come up with more concepts later :)

[glyphica]

:d

[jchase]

hi kekepania, thanks for contributing. i'm not really feeling the j. i definitely want some sort of symbol i can use on stickers or as a watermark but the j in the middle is not doing it for me.

i do like the fonts and spacing though.

other ideas?

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/jenniferchasephoto.png

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/jenniferchasephoto2.png

[jchase]

Thanks for joining xpressions!

# 1 i see where your going with this and i like that it's something different but i think it's a bit too globe-ish and a business clip art-ish. i think something like this would work for something more corporate but i want something a little more, hip and elegant at the same time. think Real Simple or Travel and Leisure magazines.

after i posted this i saw version#2. I like these more.

[glyphica]

:)

[glyphica]

;)

[jchase]

Hi kekepania,

these are nice but way too cute for my purposes.

Jennifer

[jchase]

think magazine. :)

[jchase]

xpressions, looking at our version 2, i like where you're trying to go with it but i think it also looks too cute.

[glyphica]

Here's another one :yes:

[xpressions]

Thank you for the feedback. Here's another concept:

http://i5.photobucket.com/albums/y185/nemagazine/jenniferchasephoto3.png

[jchase]

xpressions,

i like how this is a little more modern and graphic looking but i'm not loving those letters like that. and the name looks too scrunched in there.

[jchase]

kekepania,

this is a nice direction. clean and simple. but it looks a bit generic to me. i don't like the j circle.

[jchase]

kekepania,

i liked how you used the rough shaped circle in version #2. maybe you could take that and do something simple with it?

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/jenniferchasephoto4.png

[jchase]

hello xpressions. that is fun looking, i don't think it's what i'm looking for though. i'm not sure if i'm feeling the box like that. maybe some sort of simple icon and then my name. kind of like the F from the image is found up there. though obviously i don't want the same thing. but just thinking along the lines of some sort of little icon or illustration and then my name.

thank you everyone for your hard work so far.

[jchase]

maybe someone could work up a play off the { } i use now.

or some kind of cool looking circle. hmm.

[xpressions]

Here's another try:

http://i5.photobucket.com/albums/y185/nemagazine/jenniferchasephoto5.png

[jchase]

hi xpressions. i don't like that at all and the straight circle is a bit dull for me. even if it wasn't quite working for me i like the mood of version 4 better. thanks!

[xpressions]

No problem. Will keep brainstorming....

[glyphica]

:) Thanks for the quick feedback... here's a couple more options :yes:

[glyphica]

:)

[nhr]

...

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/jenniferchasephoto6.png

[jchase]

kekepania,

i think we're getting somewere with version #6. I like the circle though i think it looks a little messy with the thin circles around it. and i don't like the jc in the middle at least not in that font. version 5 is also kind of nice though i don't like the jc font again. can you play with these a bit? thanks!

[jchase]

nhr, this doesn't really feel me. if you have other ideas i'd like to see them though.

[jchase]

xpressions,

i'm not really feeling this. i really don't like the font and i'm not loving the symbol, though i like how it's starting to be a bit more abstract.

[jchase]

I've always loved the graphic lines of a morrocan style arch. maybe someone one can play with this and come up with something kind of modern/elegant/playful that references this but isn't too direct?

[jchase]

bump. anyone have ideas today??

[jchase]

is anyone working on this? i haven't heard anything in a couple days.

[tini1]

;)I'm working in something....

[tini1]

Moroccan inspired, elegant, with a modern feel......:)
I showed in two color variations(the blue palette, and a warm, earthy palette, translates tpo 1 color well)

[jchase]

tini1,

thanks for joining in!

this was a great idea. can you simplify it a bit? maybe make it a bit more archy? it looks a bit celtic to me. thanks!

[tini1]

more arch...:)

[jchase]

hi Tini,

thanks for getting back so soon. i'm sorry i don't think i was clear. i meant maybe like taking just one of the four sides and making something archy cool like you were doing with that.

Jennifer

[tini1]

:)

[tini1]

:)

[glyphica]

:)

[glyphica]

;)

[glyphica]

:d

[jchase]

kekepania,

thanks for working on these. looking at it now i don't think the circle is working for me. i don't know what to put in the middle and the initials just don't seem to work.

[jchase]

tini1-- both of these are awesome!!

can you mess with the shape in version 3 a bit maybe make it a little thinner and a little wider or something to give it a little more of the shape in my picture.

i like version 5 too. but i'm not sure about the circle in the parenthesis. can you try a couple things for me. 1. the same j inside the parenthesis but no circle. and 2. no parenthesis but the circle j with maybe a bit different shape. either a smoother circle or more off.

thanks!!!!

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase1.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase2.gif

[tini1]

smooth/more off, no {}......:)

[tini1]

:)

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase3.gif

[tini1]

thinner arch.....:)

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase4.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase7.gif

[glyphica]

swirly design with your initials :)

[jchase]

wow!! so many great ideas now!

tini1 i really love just the plain circle with the j in it like that! very classic, simple, but fun too.

kekepania, your scroll design #10 is gorgeous.

offbeat, love, love the creative stuff you came up with in #3 and #10. love the j. it reminds me of an asian figure drawing. just love it. i like the doorway design around it too...but...i sent it to a friend (when there was only version #3) and she liked it also but said it did remind her a bit of a penis and now i think so too. funny how phallic those doorways look now. :) Really love what you did with #4 and #5 !!

I'm think about all of these over the weekend. Thanks so much everyone!

[tini1]

:)thanks

[Titania]

Due to potential Design Outpost policy infractions, designs have been removed from this project thread. When the error is resolved, and complies to our guidelines, the designer will repost their entry. Thank you for understanding. :D

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase8.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase9.gif

[Titania]

the deadline is extended till August 20th by client's request. :)

[jchase]

Everyone has come up with some really great things here and even some of the stuff I can't use for this I'm thinking I might contact the designer to use the ideas for future promotion ideas I have. I've sent it out to some people for trusted opinion and I just want to try a couple things before I make a choice.

tini1 - can i see the circle in post # 52 in a couple different colors: red, blue grey, and with a couple different placements. also can you try two different fonts for Jennifer Chase and photography.

xpressions - can i see #31 with a different font for Jennifer Chase also the jennifer chase in two different shades of blue or two different shades of red.

Offbeat design - can i see the j in #54 in something with just my name but starting with the j. i could use the j on stickers, watermarks, etc. i'm totally loving #56 but i've been told it looks to middle eastern and i need to appeal to a wide demographic. if you think it would look good can you try that with maybe thin lines?

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase10.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase11.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase13.gif

[tini1]

Hi jennifer:)Thank you for your feedback, I will post my revisions first thing tomorrow morning:)

[tini1]

:)thanks

[tini1]

:)variation in layout (the 'j' circle could be used as watermark:))

[jchase]

thanks tini1!

Offbeat design--can you do one more thing for me. take the j and write jennifer chase in some kind of somewhat cursive font that matches the j and then keep photography the same.

thanks!

[OffbeatDesign]

Sure thing!
http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase14.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase15.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase16.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase17.gif

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/jenniferchasephoto6rev1.png

[jchase]

thanks xpressions.

offbeat- i know i said only one more thing but can you do another version of the jennifer chase with that j but have the font a bit more casual like the tara donne logo i posted. thanks!!!

[OffbeatDesign]

No problem. Here are 4 options in black and white. Let me know if you like any of these and I can show them in color as well.

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase18.gif

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase19.gif

[jchase]

You all have been really wonderful. I've been so impressed with the creativity and talent. It was a really hard decision but I'd like to go with Offbeat design. I have a couple revisions to make --offbeat should i extend the forum deadline or just work with you in the revisions forum on this?

[OffbeatDesign]

Thanks so much! No need to do anything. We can work on revisions even before it's officially moved. You can either post revisions here or send them over via private message.

[tini1]

Congratulations Offbeat:)

This thread will now be moved to revision forum, client, please post when final files are received.

[jchase]

Hi offbeat.

Thank you for all your hard work on this! I really love your ideas. I have just a couple revisions. I really like the way you did the font in #80. Can you put that in colors #748391 and #484844.

as for the figure i can't decide between #62 and #56. Can you make them both a bit thinner, almost calligraphic like and play around with placement with the text. Thanks so much!

[OffbeatDesign]

Those two colors are very close, especially in thin areas.

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase19b.gif

[OffbeatDesign]

Keep in mind that you'll be receiving completely editable files, so you're not limited to one color or layout.

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase20.gif

[jchase]

thanks offbeat! don't worry about the colors and layout then. i 'll mess around with it. i think you misread though and gave me #85 instead of #56.

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/JenniferChase21.gif

[OffbeatDesign]

56 is below your comment. You mentioned the font from 80. Wasn't sure. Let me know if you're missing anything you wanted to see. Thanks.

[jchase]

Hi offbeat. thanks for this. I do like it thicker. Okay, I'll go with #62 as is.

Thank you for being so patient with all of this!!

[OffbeatDesign]

Not a problem. Please check your private messages for file download instructions. Thanks!

[jchase]

Files received.

[Paula23]

This Project has been moved to the " Logo Project Archives" Forum.