BernardWheeler
08-28-2008, 03:31 PM
(Admin code added by Palmer - 1H816429YM908592H, 36B32230C3280031T)
We need a logo for our small business--an assisted living (long term care) home called "Oceanview" in coastal Oregon. The business is called "Oceanview Assisted Living," but we would like the focus of the name part of the logo to be on "Oceanview" with "Assisted Living" to be in a much smaller font. We would like the design element to reflect the "oceanview" setting in some way. We very much appreciate your creative assistance! THANKS.
Project Summary:
What text should be included in the main part of the logo?
Oceanview Assisted Living
What type of product or service do you offer?
Assisted Living residence/home
How long have you been in business?
11 years
What do you hope to accomplish with your new identity?
It’s not a new name, but we’d like a logo and design that would be attractive and interesting to people who see our name.
What are your long term goals?
We hope to attract new residents to our care facility.
When is the deadline for final entries before choosing a designer?
We would like to have something to take to our printer the week of September 2.
Audience Profile:
Please describe your existing audience
Usually, 45 to 55 year old women who are daughters of potential residents.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
A simple design and font style for our name.
Do you have any colors in mind for your logo? (if so, why?)
Probably a blue and green palette; our care facility is near the Pacific Ocean.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We’re looking for a very simple design that might be evocative of the ocean.
What is your tagline or slogan?
“Our mission is to create rich living experiences.”
What is the overall message you are trying to convey to your target audience?
Excellent service, care and fulfilling retirement living.
Where will your new logo be used?
Stationery, business cards, marketing collateral, on the bus that transports our residents.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our competitor is another assisted living residence owned by a large company (Sunwest). They are good marketers and have an easily recognized logo for all their homes; this is just for one home. We would like a logo that is a more abstract design rather than a specific representation of an object (the moon, clouds) like our competitor’s.
List competitive URLs if possible
http://www.sunwestmanagement.com/choices.php
What sets you apart from your competitors?
We offer a higher level of service.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Excellence in service to seniors.
We need a logo for our small business--an assisted living (long term care) home called "Oceanview" in coastal Oregon. The business is called "Oceanview Assisted Living," but we would like the focus of the name part of the logo to be on "Oceanview" with "Assisted Living" to be in a much smaller font. We would like the design element to reflect the "oceanview" setting in some way. We very much appreciate your creative assistance! THANKS.
Project Summary:
What text should be included in the main part of the logo?
Oceanview Assisted Living
What type of product or service do you offer?
Assisted Living residence/home
How long have you been in business?
11 years
What do you hope to accomplish with your new identity?
It’s not a new name, but we’d like a logo and design that would be attractive and interesting to people who see our name.
What are your long term goals?
We hope to attract new residents to our care facility.
When is the deadline for final entries before choosing a designer?
We would like to have something to take to our printer the week of September 2.
Audience Profile:
Please describe your existing audience
Usually, 45 to 55 year old women who are daughters of potential residents.
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
A simple design and font style for our name.
Do you have any colors in mind for your logo? (if so, why?)
Probably a blue and green palette; our care facility is near the Pacific Ocean.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We’re looking for a very simple design that might be evocative of the ocean.
What is your tagline or slogan?
“Our mission is to create rich living experiences.”
What is the overall message you are trying to convey to your target audience?
Excellent service, care and fulfilling retirement living.
Where will your new logo be used?
Stationery, business cards, marketing collateral, on the bus that transports our residents.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our competitor is another assisted living residence owned by a large company (Sunwest). They are good marketers and have an easily recognized logo for all their homes; this is just for one home. We would like a logo that is a more abstract design rather than a specific representation of an object (the moon, clouds) like our competitor’s.
List competitive URLs if possible
http://www.sunwestmanagement.com/choices.php
What sets you apart from your competitors?
We offer a higher level of service.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Excellence in service to seniors.