[ProjectComplete]Due September 12th - Web application logo - Fitastic - $300

[liferealized]

(Admin code added by Palmer - 37V99001TD685634Y)

Project Summary

What text should be included in the main part of the logo?
Fitastic

What type of product or service do you offer?
We are offering an online service to help personal trainers better manage their clients. Secondary, the clients of the trainer will have access to all of the information needed to help them succeed and will be able to record their progress.

How long have you been in business?
We are currently in development.

What do you hope to accomplish with your new identity?
Our new identity will be the starting point for our branding. It will extend from print to online and will be distinguish us from the competition. The new identity should reflect our enthusiasm for the product and helping others.

What are your long term goals?
Our long term goals are to build a sustainable web based business.

When is the deadline for final entries before choosing a designer?
September 12, 2008

Audience Profile

Please describe your existing audience.
Our target audience is the following.

Personal Trainers
Their Clients
Gym Owners / Operators
Healthcare professionals
Who would you like to add to your audience?
Just the list above.

Perception/Tone/Guidelines

What type of logo would you like?
We would like a logo that is fun and enthusiastic.

Do you have any colors in mind for your logo? (if so, why?)
The logo should have colors that reflect energy, health and well-being.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Abstract person some how showing energy and enthusiasm. The abstract person should have an illustrated quality (perhaps in brush strokes) and gender neutral. Possible star burst or radiance around the figure to convey the energy and enthusiasm.

Communication Strategy

What attributes would you like your logo to reflect about your business?
We would like our logo to reflect that we are a company that helps others, are excited about what we are doing and the benefits people receive from using are service.

What is your tag line or slogan?
We do not have one at this time.

What is the overall message you are trying to convey to your target audience?
The message we are trying to convey is that we are a saas that is useful to personal trainers and their clients.

Where will your new logo be used?
Print, web and advertising.

Competitive Positioning

Who are your competitors and what do you think about their logos? List competitive URLs if possible.
eFitnessTracker.com - very poor design
Traineo.com - very simple
Skinnyr.com - interesting take on the i
myFoodDiary.com - not very good
peerTrainer.com - just text
sparkPeople.com - nice logo
gimme20.com - pretty bad logo
itrainerharder.com - pretty bad logo
What sets you apart from your competitors?
Our application is easy to use and guides the user through the initial stages of getting started with the site.

Targeted Message

State a single-minded word or phrase that will appropriately describe your company:
fitness
health
well being
goals
achievement
fantastic

[glyphica]

:)

[glyphica]

;)

[pracus]

a fitastic energetic person and initial in one symbol :)

[skyvee]

Hello!:)

[Fabian]

:)

[tinawood]

thanks!

[liferealized]

Kekepania, pracus and Fabian:
Making the person shape out to be an F is very creative; however, it doesn't feel "natural" (understandably since we wanted abstract). I think it takes away from the energy of the character and moves towards a pose.

If we could, please try a few different treatments with the icon and lets see where we come to.



Kekepania:
On your second one, it's character feels like he/she has just done a dance routine and that was the finishing pose. That being said, I do like the brush-stroke approach and the "f" angled on it's side is nice too


skyvee:
interesting use of the S turning into this person. It feels like a religious experience. While I do like the movement of the 's' to the character, I don't know if like the type that goes along with it.


tinawood:
very nice use of color and angles. It's a vibrant and energetic pallet. I do think the person could use a few more treatments. perhaps with more defined limbs and a less narrow and thick chest area. The font choice with this is spot on.

---------

Thanks for all your hard work so far. If you have questions about the feedback, please let me know.

[tinawood]

thanks for the feedback, here are a couple of other designs.

[tinawood]

:)

[glyphica]

a couple more based on version 2 :yes:

[Fabian]

Thanks.I'll be sure to post if I come up with something more suited to your needs.

Cheers
Fabian

[pracus]

bursting with energy :D
can't say it's not :)

[skyvee]

skyvee:
interesting use of the S turning into this person. It feels like a religious experience. While I do like the movement of the 's' to the character, I don't know if like the type that goes along with it.


Thanks for the feedback! Will be posting the revision later today.:)

[skyvee]

"Abstract person somehow showing energy and enthusiasm.":)

[Paula23]

:)

[skyvee]

variation...:)

[giant]

here's from me...
thank you :)

[giant]

one more...
thank you:)

[giant]

one more... :)

[liferealized]

Hey Guys & Gals,

Thanks for all the submissions so far. We will be narrowing the field down to two designers on Friday. So if you have any more ideas, please get them in so we can review them.

Thanks,
James

[Paula23]

:)

[pracus]

Hi James! Can we do any more for you?

[liferealized]

Hello Designers,

I must appologize for not replying to the designs that were submitted. I have found it difficult to like any of the ideas submitted so far so I would like to start over. If we could, I would like to set a new date of October 31.

I would like to see some new designs, anything to do with fitness as I am not sure that the abstract person fits. If it has a web 2.0 spin to it, that would be good. I would like to see what ideas the designers come up with and we can work from there.

Thank you for you patience and I hope that we can find a design that will work for the brand.

Best
James

[shnickerdoodle studios]

One from me...Thanks, Deanna

[Rongie]

Thanks.

[LutFi]

Version # 1

[LutFi]

Version # 2

[liferealized]

Hey Guys & Gals,

Thanks for the submissions. I would like to move away from the person all together and move to more abstract objects. I would almost perfer if there was no hint of a person in the mark.

Thanks,
James

[xpressions]

http://i5.photobucket.com/albums/y185/nemagazine/fitastic.png

[LutFi]

Version # 3

[LutFi]

Version # 4

[LutFi]

Version # 5

[giant]

Here's from me again... :)

[giant]

one more... :)
and Thank You.

[liferealized]

Ok. This is the directions for the top four picks. They are in no particualar order.

Pracus - version 1

- We would like to see the "Fit" be different somehow from the "astic". We will leave it up to you to decide how.
- We think that the font is a bit tooo thick.
- We like the mark.

Ron - version 1

- Like the font. Can we try with the "fit" different from the "astic" somehow.
- Like that the guy is contained within the mark.
- Can you give us some other options with the guy in the box. Maybe he is doing other things, maybe the box is different?
- Can we try a different color. We do not think that the yellow conveys health, wellbeing and energy.

LutFi - version 4

- can the mark incorporate the guys head, he looks kind of headless at the moment.
- We like the green and blue but not the red and orange.
- I would like to see a different font, maybe not italisized.
We like how the "fit" and "astic" are differentiated.

Dewa Jaya - version 5

- Like the mark
- Can we try the mark contained in a shape somehow?
- The mark should be colors that reflect health and well being.
- Can we somehow differentiate the "fit" from the "astic"?
- We do not like the grey color for the font.

Thanks for all your hard work and we will be closing this one out soon!

Thanks again,
James

[pracus]

here it is :)

[liferealized]

Hey Pracus,

We feel that the mark was better placed to the left of the text and that the cursive text isn't quite right. Could you iterate on this a couple more times and see what happens?

Thanks,
James

[LutFi]

Thank you for your feedback. Here's the revisions.

Version # 6.

[pracus]

the last try I think :)

[giant]

Here's from me again... :)
and Thank You.

[Rongie]

Here's the revision. Thanks.

[Rongie]

another one.

[liferealized]

All,

Thank you for your time and patience. I would like to announce a winner.

I would like to choose Dewa Jaya version #6.

Dewa Jaya,

The logo is awesome. Please send through the final deliverables of a AI, PSD file and a list of fonts used. Thanks for your work.

James

[Fabian]

Congratulations:)

This has been moved to the revision section,could you place a quick note in here once your files are received.

Thanks
Fabian

[giant]

James, Thank You for choosing my idea... :)
(and Thank You Fabian).

By the way, I have sent you a private message (PM).

Please go to the following link to find the message:
http://www.designoutpost.com/forums/private.php?

Thank You! :)

Regards,
-giant-

[giant]

James, Files Sent! :)
and Thank You.

[liferealized]

I have received the files.