lauriefolino
10-07-2008, 02:19 PM
Admin code added by Abby - 3RA99295WE177190Y, 7FK38943M2799070N
Project Summary:
What text should be included in the main part of the logo?
The name of company is “Gabby & Zack”. Please add the “TM” for trademark. I may need to add “LLC” during the final revisions process.
What type of product or service do you offer?
Online Boutique offering baby and children’s hand-crafted clothing and accessories using only the highest quality materials and designer fabrics. Baby bibs, burp cloths, appliquéd onesies, witty graphic t-shirts (including Spanish and adoption phrases), funky tees, quilts, blankets, small throw pillows to match quilts and blankets.
How long have you been in business?
Start up
What do you hope to accomplish with your new identity?
Catch potential clients interest/curiosity
What are your long term goals?
Sell a ton of product online as well as placing and selling our product in high-end boutiques around the country.
When is the deadline for final entries before choosing a designer?
Oct. 14
Audience Profile:
Please describe your existing audience
Mid-class Females, age 30-60 looking to buy a gift for their kids, a niece or nephew, a grandchild. Moms of multiples and adopted children.
Who would you like to add to your audience?
Moms and grandmas everywhere
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, simple design. No fancy/ornate fonts. Can get more creative with the faces of gabby and zack (see below re: images to include in logo). Needs to be perceived as classic and fun. We may have a touch of modern flair, but we are more about cute, fun and witty.
Do you have any colors in mind for your logo? (if so, why?)
Pink (gabby)and blue (zack)because it has a baby/kid theme to it and a boutique feel to it. No soft pastels please. I personally like robin’s egg blue, turquoise, and watermelon pink to name a few. However, I will mention that I recently had a logo created (not at Design Outpost) and it had a blue in it and the color I saw on my monitor and the color it truly turned out to be on print materials were totally different. I was told that can happen and blue can sometimes be a tough color to match. So I worry about that. But I am open to different color choices just have no idea what those might be. Surprise me.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes, specifically a girl face and boy face to represent Gabby and Zack (owner’s kids).
More of an outlined face – but I am open to suggestions. Initially thinking Gabby and Zack should be dark haired, dark eyed (as are the real gab and zack).
take a look here as an example http://sybillelichtenstein.com/page.php?page=page6
Here is my blog with pics of Gabby and Zack
http://www.folinofamily.blogspot.com/
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fun, cute, witty
What is your tagline or slogan?
Don’t have one yet.
What is the overall message you are trying to convey to your target audience?
High-quality, fun and happy
Where will your new logo be used?
Logo to be used on website, etsy.com, print materials, t-shirts, clothing labels, posters, banners, promotional materials, and hang tags
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Couldn't really find any
What sets you apart from your competitors?
100% money back guarantee, free gift-wrapping, extreme attention to detail, hand-crafted in USA, Commitment to excellence in customer service that exceeds your expectations.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Happy
Additional notes:
Designer will need to sign a simple contract that states I own all the trademarks and copyrights on the logo he/she has created for me.
Will need logo in a variety of different formats including the normal formats as well as a vector file, PDF and black and white.
Thank you!!
Project Summary:
What text should be included in the main part of the logo?
The name of company is “Gabby & Zack”. Please add the “TM” for trademark. I may need to add “LLC” during the final revisions process.
What type of product or service do you offer?
Online Boutique offering baby and children’s hand-crafted clothing and accessories using only the highest quality materials and designer fabrics. Baby bibs, burp cloths, appliquéd onesies, witty graphic t-shirts (including Spanish and adoption phrases), funky tees, quilts, blankets, small throw pillows to match quilts and blankets.
How long have you been in business?
Start up
What do you hope to accomplish with your new identity?
Catch potential clients interest/curiosity
What are your long term goals?
Sell a ton of product online as well as placing and selling our product in high-end boutiques around the country.
When is the deadline for final entries before choosing a designer?
Oct. 14
Audience Profile:
Please describe your existing audience
Mid-class Females, age 30-60 looking to buy a gift for their kids, a niece or nephew, a grandchild. Moms of multiples and adopted children.
Who would you like to add to your audience?
Moms and grandmas everywhere
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, simple design. No fancy/ornate fonts. Can get more creative with the faces of gabby and zack (see below re: images to include in logo). Needs to be perceived as classic and fun. We may have a touch of modern flair, but we are more about cute, fun and witty.
Do you have any colors in mind for your logo? (if so, why?)
Pink (gabby)and blue (zack)because it has a baby/kid theme to it and a boutique feel to it. No soft pastels please. I personally like robin’s egg blue, turquoise, and watermelon pink to name a few. However, I will mention that I recently had a logo created (not at Design Outpost) and it had a blue in it and the color I saw on my monitor and the color it truly turned out to be on print materials were totally different. I was told that can happen and blue can sometimes be a tough color to match. So I worry about that. But I am open to different color choices just have no idea what those might be. Surprise me.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Yes, specifically a girl face and boy face to represent Gabby and Zack (owner’s kids).
More of an outlined face – but I am open to suggestions. Initially thinking Gabby and Zack should be dark haired, dark eyed (as are the real gab and zack).
take a look here as an example http://sybillelichtenstein.com/page.php?page=page6
Here is my blog with pics of Gabby and Zack
http://www.folinofamily.blogspot.com/
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fun, cute, witty
What is your tagline or slogan?
Don’t have one yet.
What is the overall message you are trying to convey to your target audience?
High-quality, fun and happy
Where will your new logo be used?
Logo to be used on website, etsy.com, print materials, t-shirts, clothing labels, posters, banners, promotional materials, and hang tags
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Couldn't really find any
What sets you apart from your competitors?
100% money back guarantee, free gift-wrapping, extreme attention to detail, hand-crafted in USA, Commitment to excellence in customer service that exceeds your expectations.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Happy
Additional notes:
Designer will need to sign a simple contract that states I own all the trademarks and copyrights on the logo he/she has created for me.
Will need logo in a variety of different formats including the normal formats as well as a vector file, PDF and black and white.
Thank you!!