zimcoinc1
10-09-2008, 05:13 PM
(Admin code added by Palmer - #03638379S3808812H)
Logo Design Assessment
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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Ultimate Life Changes
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Ultimate Life Changes
What type of product or service do you offer? Info and coaching on lifes cycles and inevitable changes. Being prepared and dealing with the chosen, unexpected and inevitable changes such as health, career, relationships, death and grieving etc.
How long have you been in business? Just starting
What do you hope to accomplish with your new identity? Company and product branding
What are your long term goals? To become a go-to company for people, primarily baby boomers, who need help and advise when encountering or preparing for life changing events like how to make a successful career change or health changes associated with ageing.
I want to have teleseminars ,interviews with professionals in various fields and monthly news letter.
When is the deadline for final entries before choosing a designer? October 17th.
Audience Profile: Please describe your existing audience.
Generally people in their mid to late 40s and older. Mainly baby boomers who are or soon will be transitioning into the final phase of life and are experiencing life changing events like: Unexpected or desired career changes, loss of family and loved ones, age related health changes, empyt nest syndrome, numerous changes associated with retirement.
Who would you like to add to your audience? Anyone wanting to make a successful career change. "Untimate success formula"
Perception/Tone/Guidelines:
What type of logo would you like? ?
Do you have any colors in mind for your logo? (if so, why?) I was thinking of rich green and gold colors but am open to suggestion. Earth colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Go to http://www.logopond.com/gallery and search "life changes". See "Dream Life Resources" near the top of the page and "End of Life Care" near the middle of the page. One is a green leafy tree with one leaf floating to the ground. Might symbolize changing seasons of life. These caught my eye but I'm open to suggestion.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Warm and fuzzy (earth colors). Soft flowing lines
What is your tagline or slogan?
Don't have anything specific but could be things like: Prepare for the inevitable changes, Life is about change, Understanding and managing personal change, seasons of our lives, embrace change, .......
What is the overall message you are trying to convey to your target audience?
You are going to experience life changing events as you travel through life. Be prepared or at least aware of the fact that changes are a fact of life and view changes as opportunities to enhance your life.
Where will your new logo be used?
Web sites, book covers, blogs, business cards,
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Haven't found any with logos that I like.
What sets you apart from your competitors?
I am coming from place of having experienced numerous major life changing events. I have some stories that a lot of people can relate to. I feel that a lot of people can benefit from what I've learned through my personal experiences. A lot of my competitors have advice but more from a text book level than from a personal, been there - done that perspective. I plan to gather lots of stories from people about how they have successfully delt with their life changing events.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Be prepared for change
Deadline Oct. 17. $200
Company info:
My site is under construction
http://www.ultimatelifechanges.com
Marc Zimmerman
36225 Mere Circle
Soldotna, Alaska 99669
EMAIL="lmz@acsalaska.net
Logo Design Assessment
--------------------------------------------------------------------------------
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Ultimate Life Changes
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Ultimate Life Changes
What type of product or service do you offer? Info and coaching on lifes cycles and inevitable changes. Being prepared and dealing with the chosen, unexpected and inevitable changes such as health, career, relationships, death and grieving etc.
How long have you been in business? Just starting
What do you hope to accomplish with your new identity? Company and product branding
What are your long term goals? To become a go-to company for people, primarily baby boomers, who need help and advise when encountering or preparing for life changing events like how to make a successful career change or health changes associated with ageing.
I want to have teleseminars ,interviews with professionals in various fields and monthly news letter.
When is the deadline for final entries before choosing a designer? October 17th.
Audience Profile: Please describe your existing audience.
Generally people in their mid to late 40s and older. Mainly baby boomers who are or soon will be transitioning into the final phase of life and are experiencing life changing events like: Unexpected or desired career changes, loss of family and loved ones, age related health changes, empyt nest syndrome, numerous changes associated with retirement.
Who would you like to add to your audience? Anyone wanting to make a successful career change. "Untimate success formula"
Perception/Tone/Guidelines:
What type of logo would you like? ?
Do you have any colors in mind for your logo? (if so, why?) I was thinking of rich green and gold colors but am open to suggestion. Earth colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Go to http://www.logopond.com/gallery and search "life changes". See "Dream Life Resources" near the top of the page and "End of Life Care" near the middle of the page. One is a green leafy tree with one leaf floating to the ground. Might symbolize changing seasons of life. These caught my eye but I'm open to suggestion.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Warm and fuzzy (earth colors). Soft flowing lines
What is your tagline or slogan?
Don't have anything specific but could be things like: Prepare for the inevitable changes, Life is about change, Understanding and managing personal change, seasons of our lives, embrace change, .......
What is the overall message you are trying to convey to your target audience?
You are going to experience life changing events as you travel through life. Be prepared or at least aware of the fact that changes are a fact of life and view changes as opportunities to enhance your life.
Where will your new logo be used?
Web sites, book covers, blogs, business cards,
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
Haven't found any with logos that I like.
What sets you apart from your competitors?
I am coming from place of having experienced numerous major life changing events. I have some stories that a lot of people can relate to. I feel that a lot of people can benefit from what I've learned through my personal experiences. A lot of my competitors have advice but more from a text book level than from a personal, been there - done that perspective. I plan to gather lots of stories from people about how they have successfully delt with their life changing events.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Be prepared for change
Deadline Oct. 17. $200
Company info:
My site is under construction
http://www.ultimatelifechanges.com
Marc Zimmerman
36225 Mere Circle
Soldotna, Alaska 99669
EMAIL="lmz@acsalaska.net