S. Donato
11-19-2008, 03:55 PM
Admin code added by Abby - 9GJ11399PC253142U
I just changed my company's name to BSA Renovations.
i want to change the image of my company a little.
current website: www.business-shaping.com (http://www.business-shaping.com)
our current logo was more geared to the carpentry aspect of things. i need one to be more general.
we are a general contractors but we focus on remodeling ie decks, floors, custom builtins, basements, baths, kitchens. we are also breaking into exterior hardscapes(retaining walls, paths, stone patios, etc.) we bought a new domain www.BSA-Renos.com (http://www.BSA-Renos.com) that is something i may want to incorporate under the logo preferably.
we have two types of customers currently - the first group drive BMWs or Mercedes with disposable income and the others drive hybrids and are green. we respect green remodeling and are moving towards that direction with all our work.
this logo will be used on all our literature, all new clothing, and will fit the side of our box truck(10 feet height by 16 feet long), it needs to be versatile.
a few logos that i like are:
http://finehomeimprovements.com/index.html
http://www.bergendecks.com/
http://www.builtbymac.com/
these companies are friends of mine so lets not steal there work i just like the cleanliness and versatility of them and that they work on clothing, letterhead, websites, truck signs, etc... i of course like the one i have but the problem with it is all our shirts faded a little and you can't read any of the text in the outer border - other then that is has worked very well for us.
the final deadline would be December 28th.
we are planning the new launch of company name and products for the new year so i will need it in hand by then if possible.
Audience Profile:
Please describe your existing audience
- our target audience is historic homeowners, homeowners looking to make investments into their property, homeowner maintenance, and investors(landlords, apt maintenance)
Who would you like to add to your audience?
- more of the above plus Realtors selling homes needing work done to sell.
Perception/Tone/Guidelines:
What type of logo would you like?
- classic but approachable (i don't want it to look prissy that people will think we are overpriced.)
Do you have any colors in mind for your logo? (if so, why?)
- earth tones seem to be pleasing to the eyes. but i am open to just about anything. it would be nice if it worked on multiple color backgrounds.
Communication Strategy:
What is your tagline or slogan?
- we don't have one
What is the overall message you are trying to convey to your target audience?
- reliability, confidence
if i missed anything please feel free to ask. i know i am probably missing some stuff.
I just changed my company's name to BSA Renovations.
i want to change the image of my company a little.
current website: www.business-shaping.com (http://www.business-shaping.com)
our current logo was more geared to the carpentry aspect of things. i need one to be more general.
we are a general contractors but we focus on remodeling ie decks, floors, custom builtins, basements, baths, kitchens. we are also breaking into exterior hardscapes(retaining walls, paths, stone patios, etc.) we bought a new domain www.BSA-Renos.com (http://www.BSA-Renos.com) that is something i may want to incorporate under the logo preferably.
we have two types of customers currently - the first group drive BMWs or Mercedes with disposable income and the others drive hybrids and are green. we respect green remodeling and are moving towards that direction with all our work.
this logo will be used on all our literature, all new clothing, and will fit the side of our box truck(10 feet height by 16 feet long), it needs to be versatile.
a few logos that i like are:
http://finehomeimprovements.com/index.html
http://www.bergendecks.com/
http://www.builtbymac.com/
these companies are friends of mine so lets not steal there work i just like the cleanliness and versatility of them and that they work on clothing, letterhead, websites, truck signs, etc... i of course like the one i have but the problem with it is all our shirts faded a little and you can't read any of the text in the outer border - other then that is has worked very well for us.
the final deadline would be December 28th.
we are planning the new launch of company name and products for the new year so i will need it in hand by then if possible.
Audience Profile:
Please describe your existing audience
- our target audience is historic homeowners, homeowners looking to make investments into their property, homeowner maintenance, and investors(landlords, apt maintenance)
Who would you like to add to your audience?
- more of the above plus Realtors selling homes needing work done to sell.
Perception/Tone/Guidelines:
What type of logo would you like?
- classic but approachable (i don't want it to look prissy that people will think we are overpriced.)
Do you have any colors in mind for your logo? (if so, why?)
- earth tones seem to be pleasing to the eyes. but i am open to just about anything. it would be nice if it worked on multiple color backgrounds.
Communication Strategy:
What is your tagline or slogan?
- we don't have one
What is the overall message you are trying to convey to your target audience?
- reliability, confidence
if i missed anything please feel free to ask. i know i am probably missing some stuff.