FirStreetGal
11-30-2008, 11:04 AM
(Admin code added by Palmer - 6EN26532JC197742Y)
Project Summary:
What text should be included in the main part of the logo? The Wine Room
What type of product or service do you offer?
We sale wine, gourmet foods, wine accessories and offer wine and gourmet food tasting.
How long have you been in business?
9 years but we added wine to our store 4 years ago, renting space for wine sales to another store. We took over the wine shop a year ago January. We're now expanding the wine and gourmet stuff and separating it from our gift shop and giving it it's own name, The Wine Room. We're also adding seating and making more of a "lounge" as well as a wine store. We've also promoted it as La Stanza di Vino which is The Wine Room in Italian but we're thinking we should stick with The Wine Room.
What do you hope to accomplish with your new identity?
We hope to promote a fun place for people to come and shope for wine, taste new wines and meet their friends. Not snobbish but inviting. Some people are intimidated when it comes to wine tasting.
What are your long term goals?
Our long term goals would be to become a destination that people would travel to and that our locals would bring their out of town guests (like they do our gift shop) as well as meet their friends at on a regular basis.
When is the deadline for final entries before choosing a designer?
By December 15th. I will be attending the Fancy Food Show in January and will need my logo done by then.
Audience Profile:
Please describe your existing audience.
Really, we have a wide range of customers. Middle to upper but since we carry a wide range of price points we appeal to the affluent as well as the no so affluent. Gosh, I hate how that sounds but can't come up with another way to say it.
Perception/Tone/Guidelines:
What type of logo would you like?
Since my other businesses, located in the same building are an art glass business and an art gallery/gift shop I'd like something creative. I'd like something flowing, not clip art looking, if that makes sense. I honestly don't have any specific vision for this logo, that's why I'm here....OK, after some searching and thought, I like the idea of drops of wine incorporated but I'm not committed to it.
Do you have any colors in mind for your logo? (if so, why?)
My art gallery/gift store uses copper on chocolate and our customers like it alot...if I could incorporate those colors that would be great but I'm not sure how that will play out with a wine logo, so I'm pretty open.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Well, I guess the typical would be a wine glass, wine bottle, grapes, I like the drops of wine or spilled wine maybe......be creative.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fun, Trendy, Stylish, friendly
What is your tagline or slogan?
Yikes, I need a tagline don't I......any suggestions? One of my favorite quotes is "Wine maketh glad the heart of man, and it maketh woman giggle" but it's been taken...
What is the overall message you are trying to convey to your target audience?
That wine tasting is fun and is not just for wine snobs, and there's no right or wrong to what you like and don't. That The Wine Room is a place to come taste wine, gourmet food and spend time with your friends....social.
Where will your new logo be used?
The logo will be used on a large sign for outside of the building, on the door, on our tasting wine glasses, website, bags, aprons and all the other typical places.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There's no other wine shops in my town but there are a couple in the town next to us and one logo that stands out is they've used a ring that looks like a ring left on the table from a glass of wine. On our wine notes paper we use spots of dripped wine...so I guess I like the idea of drops of wine to be in the logo????
List competitive URLs if possible
www.vino100chico.com this other one only has a myspace http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=163795624
What sets you apart from your competitors?
Our customers always tell us what a great feeling our stores have. Our staff is fun and friendly and our customer service, frequent buyer rewards programs, complimentary signature gift bags and attention to detail and creative display puts us a notch above our competitors.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
artful living is the slogan for our art gallery/gift store.....so I guess, artful living.
Project Summary:
What text should be included in the main part of the logo? The Wine Room
What type of product or service do you offer?
We sale wine, gourmet foods, wine accessories and offer wine and gourmet food tasting.
How long have you been in business?
9 years but we added wine to our store 4 years ago, renting space for wine sales to another store. We took over the wine shop a year ago January. We're now expanding the wine and gourmet stuff and separating it from our gift shop and giving it it's own name, The Wine Room. We're also adding seating and making more of a "lounge" as well as a wine store. We've also promoted it as La Stanza di Vino which is The Wine Room in Italian but we're thinking we should stick with The Wine Room.
What do you hope to accomplish with your new identity?
We hope to promote a fun place for people to come and shope for wine, taste new wines and meet their friends. Not snobbish but inviting. Some people are intimidated when it comes to wine tasting.
What are your long term goals?
Our long term goals would be to become a destination that people would travel to and that our locals would bring their out of town guests (like they do our gift shop) as well as meet their friends at on a regular basis.
When is the deadline for final entries before choosing a designer?
By December 15th. I will be attending the Fancy Food Show in January and will need my logo done by then.
Audience Profile:
Please describe your existing audience.
Really, we have a wide range of customers. Middle to upper but since we carry a wide range of price points we appeal to the affluent as well as the no so affluent. Gosh, I hate how that sounds but can't come up with another way to say it.
Perception/Tone/Guidelines:
What type of logo would you like?
Since my other businesses, located in the same building are an art glass business and an art gallery/gift shop I'd like something creative. I'd like something flowing, not clip art looking, if that makes sense. I honestly don't have any specific vision for this logo, that's why I'm here....OK, after some searching and thought, I like the idea of drops of wine incorporated but I'm not committed to it.
Do you have any colors in mind for your logo? (if so, why?)
My art gallery/gift store uses copper on chocolate and our customers like it alot...if I could incorporate those colors that would be great but I'm not sure how that will play out with a wine logo, so I'm pretty open.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Well, I guess the typical would be a wine glass, wine bottle, grapes, I like the drops of wine or spilled wine maybe......be creative.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fun, Trendy, Stylish, friendly
What is your tagline or slogan?
Yikes, I need a tagline don't I......any suggestions? One of my favorite quotes is "Wine maketh glad the heart of man, and it maketh woman giggle" but it's been taken...
What is the overall message you are trying to convey to your target audience?
That wine tasting is fun and is not just for wine snobs, and there's no right or wrong to what you like and don't. That The Wine Room is a place to come taste wine, gourmet food and spend time with your friends....social.
Where will your new logo be used?
The logo will be used on a large sign for outside of the building, on the door, on our tasting wine glasses, website, bags, aprons and all the other typical places.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There's no other wine shops in my town but there are a couple in the town next to us and one logo that stands out is they've used a ring that looks like a ring left on the table from a glass of wine. On our wine notes paper we use spots of dripped wine...so I guess I like the idea of drops of wine to be in the logo????
List competitive URLs if possible
www.vino100chico.com this other one only has a myspace http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=163795624
What sets you apart from your competitors?
Our customers always tell us what a great feeling our stores have. Our staff is fun and friendly and our customer service, frequent buyer rewards programs, complimentary signature gift bags and attention to detail and creative display puts us a notch above our competitors.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
artful living is the slogan for our art gallery/gift store.....so I guess, artful living.