TEXbase
12-01-2008, 11:22 AM
Admin code added by Abby - 9VB82149WW906220H
Project Summary: In a nutshell, we’d like to utilize our existing TEXbase logo (see attached) and branch off and add-on our newest feature platform; ‘TEXbase Connect’. The TEXbase Connect logo will derive from our original logo files, following the exact color treatment and fonts for ‘TEXbase’ with the ability to add creativity around the addition of ‘Connect’ – which is fundamentally meant to portray ‘Global Collaboration’. See our website for more information about TEXbase at; www.texbase.com (http://www.texbase.com)
- optional, see attached 'LDM3' logo with 3-D treatment of arrows as an option to incorporate into the logo design in lieu of or in addition to the existing 'mesh' arrows in the current TEXbase logo
What text should be included in the main part of the logo?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office"
- see attachments; ‘TEXbase Connect’<o:p></o:p>
-‘Connect’ to be in Italics
- ‘TEXbase’ to follow exact format, coloring and font as existing/attached logo
What type of product or service do you offer?<o:p></o:p>
- TEXbase provides software to streamline the material development process for the world’s leading apparel brands and textile developers such as Patagonia, Under Armour, Nautica, Mountain Equipment Co-op, GoLite, Outlast, Cocona, etc.
How long have you been in business?<o:p></o:p>
- Since 2003
What do you hope to accomplish with your new identity?<o:p></o:p>
- branding around a new product platform for ‘TEXbase Connect’
What are your long term goals?<o:p></o:p>
- continue to hone our niche in the apparel and textile industry as the primary software provider to streamline and accelerate the material development process
When is the deadline for final entries before choosing a designer?<o:p></o:p>
- Thursday, Dec. 4<SUP>th</SUP>
Audience Profile:
Please describe your existing audience<o:p></o:p>
- Material Developers within Apparel Brands and Textile Vendors at the Manager, Director, VP and CEO levels within; Apparel Quality Assurance/R&D, Design and Development, Textile Technologies (Outlast and Cocona), and Fabric Mills.
Who would you like to add to your audience?<o:p></o:p>
- more of the above referenced audience
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
- Final logo to be available in a variety of formats in both low and high res; .jpg, .eps, .ai, .gif, .bmp, etc.
Do you have any colors in mind for your logo? (if so, why?)<o:p></o:p>
- Yes – please follow existing color scheme per the attached logo files. Please feel free to add creativity to the ‘Connect’ portion of the logo
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
- Yes – please see attached logo files to follow as the foundation to start from.
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
- Promotion and branding for our new TEXbase Connect product platform
What is your tagline or slogan?<o:p></o:p>
- Collaborative Software for Material Innovation and Integrity
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
- in regards to this logo, the TEXbase Connect platform revolutionizes the way material development is conducted between Apparel Brands and their material/fabric suppliers by automating and streamlining the communication and collaboration process; creating the venue and ability for brands and their suppliers to collaborate in real-time over the web-based TEXbase software system..
Where will your new logo be used?<o:p></o:p>
- online, web-based promotion, in email communication, printed collateral
Competitive Positioning:
Who are your competitors and what do you think about their logos?<o:p></o:p>
- no current competition other than other downstream PLM systems; see Lawson, PTC, Gerber Technologies
List competitive URLs if possible
What sets you apart from your competitors?<o:p></o:p>
- TEXbase is the only software provider focused on the front end of soft-good product development, focusing on the material development aspect beginning at the fabric level.
Targeted Message:
- see company tagline<o:p></o:p>
Project Summary: In a nutshell, we’d like to utilize our existing TEXbase logo (see attached) and branch off and add-on our newest feature platform; ‘TEXbase Connect’. The TEXbase Connect logo will derive from our original logo files, following the exact color treatment and fonts for ‘TEXbase’ with the ability to add creativity around the addition of ‘Connect’ – which is fundamentally meant to portray ‘Global Collaboration’. See our website for more information about TEXbase at; www.texbase.com (http://www.texbase.com)
- optional, see attached 'LDM3' logo with 3-D treatment of arrows as an option to incorporate into the logo design in lieu of or in addition to the existing 'mesh' arrows in the current TEXbase logo
What text should be included in the main part of the logo?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office"
- see attachments; ‘TEXbase Connect’<o:p></o:p>
-‘Connect’ to be in Italics
- ‘TEXbase’ to follow exact format, coloring and font as existing/attached logo
What type of product or service do you offer?<o:p></o:p>
- TEXbase provides software to streamline the material development process for the world’s leading apparel brands and textile developers such as Patagonia, Under Armour, Nautica, Mountain Equipment Co-op, GoLite, Outlast, Cocona, etc.
How long have you been in business?<o:p></o:p>
- Since 2003
What do you hope to accomplish with your new identity?<o:p></o:p>
- branding around a new product platform for ‘TEXbase Connect’
What are your long term goals?<o:p></o:p>
- continue to hone our niche in the apparel and textile industry as the primary software provider to streamline and accelerate the material development process
When is the deadline for final entries before choosing a designer?<o:p></o:p>
- Thursday, Dec. 4<SUP>th</SUP>
Audience Profile:
Please describe your existing audience<o:p></o:p>
- Material Developers within Apparel Brands and Textile Vendors at the Manager, Director, VP and CEO levels within; Apparel Quality Assurance/R&D, Design and Development, Textile Technologies (Outlast and Cocona), and Fabric Mills.
Who would you like to add to your audience?<o:p></o:p>
- more of the above referenced audience
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
- Final logo to be available in a variety of formats in both low and high res; .jpg, .eps, .ai, .gif, .bmp, etc.
Do you have any colors in mind for your logo? (if so, why?)<o:p></o:p>
- Yes – please follow existing color scheme per the attached logo files. Please feel free to add creativity to the ‘Connect’ portion of the logo
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
- Yes – please see attached logo files to follow as the foundation to start from.
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
- Promotion and branding for our new TEXbase Connect product platform
What is your tagline or slogan?<o:p></o:p>
- Collaborative Software for Material Innovation and Integrity
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
- in regards to this logo, the TEXbase Connect platform revolutionizes the way material development is conducted between Apparel Brands and their material/fabric suppliers by automating and streamlining the communication and collaboration process; creating the venue and ability for brands and their suppliers to collaborate in real-time over the web-based TEXbase software system..
Where will your new logo be used?<o:p></o:p>
- online, web-based promotion, in email communication, printed collateral
Competitive Positioning:
Who are your competitors and what do you think about their logos?<o:p></o:p>
- no current competition other than other downstream PLM systems; see Lawson, PTC, Gerber Technologies
List competitive URLs if possible
What sets you apart from your competitors?<o:p></o:p>
- TEXbase is the only software provider focused on the front end of soft-good product development, focusing on the material development aspect beginning at the fabric level.
Targeted Message:
- see company tagline<o:p></o:p>