nuccadoctordavis
12-05-2008, 04:30 PM
(Admin code added by Palmer - 1X704874V2387871S)
Project Summary:
What text should be included in the main part of the logo?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
<o:p></o:p>
I leave this up to the designer’s discretion. Our practice name, is Breath of Life Chiropractic. Our “specialty” is the upper cervical part of the spine (upper neck).
What type of product or service do you offer?<o:p></o:p>
<o:p></o:p>
Our Mission is to...
To bring Glory to God by humbly serving our community with the highest quality NUCCA Chiropractic Care, wellness services and lifestyle coaching in a passionate Christian environment.
The practice name Breath of Life Chiropractic is based on Genesis 2:7 which says "then the LORD God formed the man of dust from the ground and breathed into his nostrils the breath of life, and the man became a living creature."
The Breath of Life is what gives life to our bodies and all healing comes from God through the Breath of Life. When we die the Breath of Life leaves our body.
An upper cervical (neck) chiropractic doctor is a specialist within the profession. Here is a brief decription of what we do:<o:p></o:p>
<o:p></o:p>
We are trained in correcting the alignment of the top bone in the neck, “the Atlas”. Our work does not “crack, pop or twist the spine”. Instead, using a very scientific and measurable procedure, we “GENTLY” restore the alignment of the spine. We are sticklers for the minute details and focus on “perfect” alignment of the head neck and spine. We use a lot of high tech equipment including precise xrays and computerized thermography to accomplish this. I restore normal alignment to the spine so the body can work the way it was designed.
We are regarded as the most “scientific and meticulous” of chiropractors. We are known for our incredible results. We focus on the alignment of the top bone in the neck because this is a very “vital” area of the body. We know that in the upper cervical spine the brain meets the spinal cord. Our goal is to remove any interference in the messages that flow down the nervous system from the brain to the spinal cord and out to the body. All body functions and healing messages have to pass from the brain through the top of the neck on the way to the body. We know that a misaligned Atlas can block health and healing. A correctly realigned Atlas removes the interference in the nervous system and allows for the body’s own recuperative healing ability.
How long have you been in business?<o:p></o:p>
<o:p></o:p>
@ 6 months
What do you hope to accomplish with your new identity?<o:p></o:p>
<o:p></o:p>
We are looking to create an eye catching logo that we can use throughout our marketing to brand us. We want people to see our logo and know that we are special…not the run of the mill general chiropractor.
<o:p></o:p>
What are your long term goals?
<o:p></o:p>
We hope to have a recognizable brand.<o:p></o:p>
When is the deadline for final entries before choosing a designer?<o:p></o:p>
<o:p></o:p>
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:date Month="11" Day="21" Year="2008">December 12th, 2008 Logo should be able to be used in "Vector Art" format according to my printer</st1:date>
Audience Profile:
Please describe your existing audience<o:p></o:p>
<o:p></o:p>
True Cross Section of patients and perspective patients. We take care of people of all ages. However, all people want to know that there doctor is competent, confident, caring and credible.
Who would you like to add to your audience?<o:p></o:p>
<o:p></o:p>
More People
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
<o:p></o:p>
I adhere to the above down inside out philosophy...so maybe something with an arrow coming from above down and two others coming our from that
or
Something using our name Breath of Life as the logo somehow?
<o:p></o:p>
That’s all I can come up with…I leave the rest to the design team
Do you have any colors in mind for your logo? (if so, why?)
Please visit our website: www.nuccawellness.com (http://www.nuccawellness.com) I really like soft blues and greens
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
I do not think in terms of design as I am more logical. But, I see a logo that “possibly” focuses on alignment of the head and neck or entire spine.
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
<o:p></o:p>
Trust in the design of the body, Specialist, Scientific, professional, humble servant
What is your tagline or slogan?<o:p></o:p>
<o:p></o:p>
God Bless and Be Well
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
<o:p></o:p>
Same as above, We are not your general chiropractic office. We do something different here. If you become a patient you are going to encounter a new experience. You will receive scientific and “gentle” care that focus on your body’s innate ability to heal.
Where will your new logo be used?<o:p></o:p>
<o:p></o:p>
All internal and external marketing materials, correspondence, bus. Cards and letterhead.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
<o:p></o:p>
List competitive URLs if possible
http://www.brooksspinalcare.com/
www.pietrekspinalcare.com (http://www.pietrekspinalcare.com)
www.ucc-ny.com (http://www.ucc-ny.com/)
http://www.jenkinschiropractic.com/ao.htm
http://alternahealthsolutions.com/
http://www.alphaspinecenter.com/salminen.htm
http://baronespinalcare.com/
http://nuccaspinalcare.com/
What sets you apart from your competitors?<o:p></o:p>
<o:p></o:p>
See above.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:<o:p></o:p>
<o:p></o:p>
Balanced Body and Balanced Life the way God designed
<o:p></o:p>
Project Summary:
What text should be included in the main part of the logo?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
<o:p></o:p>
I leave this up to the designer’s discretion. Our practice name, is Breath of Life Chiropractic. Our “specialty” is the upper cervical part of the spine (upper neck).
What type of product or service do you offer?<o:p></o:p>
<o:p></o:p>
Our Mission is to...
To bring Glory to God by humbly serving our community with the highest quality NUCCA Chiropractic Care, wellness services and lifestyle coaching in a passionate Christian environment.
The practice name Breath of Life Chiropractic is based on Genesis 2:7 which says "then the LORD God formed the man of dust from the ground and breathed into his nostrils the breath of life, and the man became a living creature."
The Breath of Life is what gives life to our bodies and all healing comes from God through the Breath of Life. When we die the Breath of Life leaves our body.
An upper cervical (neck) chiropractic doctor is a specialist within the profession. Here is a brief decription of what we do:<o:p></o:p>
<o:p></o:p>
We are trained in correcting the alignment of the top bone in the neck, “the Atlas”. Our work does not “crack, pop or twist the spine”. Instead, using a very scientific and measurable procedure, we “GENTLY” restore the alignment of the spine. We are sticklers for the minute details and focus on “perfect” alignment of the head neck and spine. We use a lot of high tech equipment including precise xrays and computerized thermography to accomplish this. I restore normal alignment to the spine so the body can work the way it was designed.
We are regarded as the most “scientific and meticulous” of chiropractors. We are known for our incredible results. We focus on the alignment of the top bone in the neck because this is a very “vital” area of the body. We know that in the upper cervical spine the brain meets the spinal cord. Our goal is to remove any interference in the messages that flow down the nervous system from the brain to the spinal cord and out to the body. All body functions and healing messages have to pass from the brain through the top of the neck on the way to the body. We know that a misaligned Atlas can block health and healing. A correctly realigned Atlas removes the interference in the nervous system and allows for the body’s own recuperative healing ability.
How long have you been in business?<o:p></o:p>
<o:p></o:p>
@ 6 months
What do you hope to accomplish with your new identity?<o:p></o:p>
<o:p></o:p>
We are looking to create an eye catching logo that we can use throughout our marketing to brand us. We want people to see our logo and know that we are special…not the run of the mill general chiropractor.
<o:p></o:p>
What are your long term goals?
<o:p></o:p>
We hope to have a recognizable brand.<o:p></o:p>
When is the deadline for final entries before choosing a designer?<o:p></o:p>
<o:p></o:p>
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:date Month="11" Day="21" Year="2008">December 12th, 2008 Logo should be able to be used in "Vector Art" format according to my printer</st1:date>
Audience Profile:
Please describe your existing audience<o:p></o:p>
<o:p></o:p>
True Cross Section of patients and perspective patients. We take care of people of all ages. However, all people want to know that there doctor is competent, confident, caring and credible.
Who would you like to add to your audience?<o:p></o:p>
<o:p></o:p>
More People
Perception/Tone/Guidelines:
What type of logo would you like?<o:p></o:p>
<o:p></o:p>
I adhere to the above down inside out philosophy...so maybe something with an arrow coming from above down and two others coming our from that
or
Something using our name Breath of Life as the logo somehow?
<o:p></o:p>
That’s all I can come up with…I leave the rest to the design team
Do you have any colors in mind for your logo? (if so, why?)
Please visit our website: www.nuccawellness.com (http://www.nuccawellness.com) I really like soft blues and greens
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?<o:p></o:p>
I do not think in terms of design as I am more logical. But, I see a logo that “possibly” focuses on alignment of the head and neck or entire spine.
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
<o:p></o:p>
Trust in the design of the body, Specialist, Scientific, professional, humble servant
What is your tagline or slogan?<o:p></o:p>
<o:p></o:p>
God Bless and Be Well
What is the overall message you are trying to convey to your target audience?<o:p></o:p>
<o:p></o:p>
Same as above, We are not your general chiropractic office. We do something different here. If you become a patient you are going to encounter a new experience. You will receive scientific and “gentle” care that focus on your body’s innate ability to heal.
Where will your new logo be used?<o:p></o:p>
<o:p></o:p>
All internal and external marketing materials, correspondence, bus. Cards and letterhead.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
<o:p></o:p>
List competitive URLs if possible
http://www.brooksspinalcare.com/
www.pietrekspinalcare.com (http://www.pietrekspinalcare.com)
www.ucc-ny.com (http://www.ucc-ny.com/)
http://www.jenkinschiropractic.com/ao.htm
http://alternahealthsolutions.com/
http://www.alphaspinecenter.com/salminen.htm
http://baronespinalcare.com/
http://nuccaspinalcare.com/
What sets you apart from your competitors?<o:p></o:p>
<o:p></o:p>
See above.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:<o:p></o:p>
<o:p></o:p>
Balanced Body and Balanced Life the way God designed
<o:p></o:p>