Gloven
12-16-2008, 12:58 PM
Admin code added by Abby - 89S17021T3480343C
Logo Design Assessment <o:p></o:p>
<hr align="center" color="#daedff" size="1" width="100%" noshade="noshade">
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?<o:p></o:p>
Apex Two
What type of product or service do you offer?
Consulting services<o:p></o:p>
How long have you been in business?
5 years<o:p></o:p>
What do you hope to accomplish with your new identity?
We need to make a name change.<o:p></o:p>
What are your long term goals?
Growth in number of profitable clients.<o:p></o:p>
When is the deadline for final entries before choosing a designer?
December 30.<o:p></o:p>
Audience Profile:
Please describe your existing audience
Executives and business owners at small and midsized companies that are interested in growing their businesses through online marketing and marketing automation.<o:p></o:p>
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, professional looking, sophisticated, a little edgy.<o:p></o:p>
Do you have any colors in mind for your logo? (if so, why?)<o:p></o:p>
Needs to fit within existing color scheme at www.agilentpartners.com (http://www.agilentpartners.com/). We will swap out logo and tag lines but would like to retain all else.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
Unique, highly professional, sophisticated.
What is your tagline or slogan?<o:p></o:p>
1. Business & Marketing Consultants<o:p></o:p>
2. Marketing Automation Specialists
What is the overall message you are trying to convey to your target audience?
Trust us to help you grow your business<o:p></o:p>
Where will your new logo be used?
Website, business cards, ads, stationery, etc.<o:p></o:p>
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible<o:p></o:p>
Marketo.com But they are a product company, we are a service / solution company. Decent logo<o:p></o:p>
http://www.vtrenz.com/ Product company decent logo<o:p></o:p>
http://www.lyrishq.com/ Competitor, boring logo<o:p></o:p>
<o:p> </o:p>
What sets you apart from your competitors?
We’re one of the first movers in this space. Experts in the latest automation technology. High-end talent for small and mid-market companies.<o:p></o:p>
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:<o:p></o:p>
Solutions for growth.
<o:p> </o:p>
Logo Design Assessment <o:p></o:p>
<hr align="center" color="#daedff" size="1" width="100%" noshade="noshade">
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?<o:p></o:p>
Apex Two
What type of product or service do you offer?
Consulting services<o:p></o:p>
How long have you been in business?
5 years<o:p></o:p>
What do you hope to accomplish with your new identity?
We need to make a name change.<o:p></o:p>
What are your long term goals?
Growth in number of profitable clients.<o:p></o:p>
When is the deadline for final entries before choosing a designer?
December 30.<o:p></o:p>
Audience Profile:
Please describe your existing audience
Executives and business owners at small and midsized companies that are interested in growing their businesses through online marketing and marketing automation.<o:p></o:p>
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Clean, professional looking, sophisticated, a little edgy.<o:p></o:p>
Do you have any colors in mind for your logo? (if so, why?)<o:p></o:p>
Needs to fit within existing color scheme at www.agilentpartners.com (http://www.agilentpartners.com/). We will swap out logo and tag lines but would like to retain all else.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Communication Strategy:
What attributes would you like your logo to reflect about your business?<o:p></o:p>
Unique, highly professional, sophisticated.
What is your tagline or slogan?<o:p></o:p>
1. Business & Marketing Consultants<o:p></o:p>
2. Marketing Automation Specialists
What is the overall message you are trying to convey to your target audience?
Trust us to help you grow your business<o:p></o:p>
Where will your new logo be used?
Website, business cards, ads, stationery, etc.<o:p></o:p>
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible<o:p></o:p>
Marketo.com But they are a product company, we are a service / solution company. Decent logo<o:p></o:p>
http://www.vtrenz.com/ Product company decent logo<o:p></o:p>
http://www.lyrishq.com/ Competitor, boring logo<o:p></o:p>
<o:p> </o:p>
What sets you apart from your competitors?
We’re one of the first movers in this space. Experts in the latest automation technology. High-end talent for small and mid-market companies.<o:p></o:p>
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:<o:p></o:p>
Solutions for growth.
<o:p> </o:p>