BSO
12-23-2008, 04:24 PM
(Admin code added by Palmer - 32U04142E05339512)
Hi everyone,
I look forward to working with all of you. This is the 1st of several projects and is a very simple one. I value your time tremendously and am very careful in choosing my words to accurately describe the goal of the project. Please read everything carefully and thoroughly and feel free to post any questions should you have them.
Thanks!
Project Summary:
1. What text should be included in the main part of the logo?
"Mahari Co. LLC" - "Mahari" is the focus, but "Co." and "LLC" must be present.
2. What type of product or service do you offer?
This company is the parent company for a few starts up within the fashion industry. The primary demographic that those companies will serve is young, hip and professional. That being said, this logo should not feel pretentious in any way.
3. What do you hope to accomplish with your new identity?
The purpose of the logo is to establish the company as a a stable, prestigious, modern, yet stylish company. High fashion is a part of the company and the image should convey that. (Think Chanel, Mercedes, etc.) The logo should be very recognizable and easily branded across a variety of mediums.
4. When is the deadline for final entries before choosing a designer?
The 1st week of January.
Audience Profile:
5. Please describe your existing audience
The audience is mostly professional women 25-35, but this logo should not come across as overly feminine or youthful. It is most important that the logo conveys a sense of authority and stability.
Perception/Tone/Guidelines:
6. What type of logo would you like?
The logo should just be text. The letters should be easy to read, strong and bold with a hint of femininity to add a little style. As references, the client provided:
http://www.michaelkors.com/
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 11"><meta name="Originator" content="Microsoft Word 11"><link rel="File-List" href="file:///C:%5CUsers%5CVamps%5CAppData%5CLocal%5CTemp%5Cmsoh tml1%5C01%5Cclip_filelist.xml"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1593833729 1073750107 16 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:9.5pt; font-family:Verdana; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} span.ldacoc {mso-style-name:ldacoc;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> <![endif]--> http://www.chanel.com/
Since this is the logo for a parent company, it should represent one. Sleek, professional, and modern.
<o:p></o:p>
7. Do you have any colors in mind for your logo? (if so, why?)
Egg plant, deep purples, red or burgundy. Again, slightly feminine, but sophisticated.
8. Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The logo should just be text. It is fine to make the text stylish, I want the logo to be memorable, but nothing "over the top." Sophisticated more than trendy.
Communication Strategy:
9. Where will your new logo be used?
All mediums. Web, print, TV, t-shirts, etc.
Targeted Message:
10. State a single-minded word or phrase that will appropriately describe your company:
Sleek, professional, modern. Manhattan, NY.
Extra Info:
"Mahari" means Divine Maiden in Sanskrit (http://www.babynames.com/name/MAHARI).
Thank you all! I'm excited to see what you guys come up with!
Hi everyone,
I look forward to working with all of you. This is the 1st of several projects and is a very simple one. I value your time tremendously and am very careful in choosing my words to accurately describe the goal of the project. Please read everything carefully and thoroughly and feel free to post any questions should you have them.
Thanks!
Project Summary:
1. What text should be included in the main part of the logo?
"Mahari Co. LLC" - "Mahari" is the focus, but "Co." and "LLC" must be present.
2. What type of product or service do you offer?
This company is the parent company for a few starts up within the fashion industry. The primary demographic that those companies will serve is young, hip and professional. That being said, this logo should not feel pretentious in any way.
3. What do you hope to accomplish with your new identity?
The purpose of the logo is to establish the company as a a stable, prestigious, modern, yet stylish company. High fashion is a part of the company and the image should convey that. (Think Chanel, Mercedes, etc.) The logo should be very recognizable and easily branded across a variety of mediums.
4. When is the deadline for final entries before choosing a designer?
The 1st week of January.
Audience Profile:
5. Please describe your existing audience
The audience is mostly professional women 25-35, but this logo should not come across as overly feminine or youthful. It is most important that the logo conveys a sense of authority and stability.
Perception/Tone/Guidelines:
6. What type of logo would you like?
The logo should just be text. The letters should be easy to read, strong and bold with a hint of femininity to add a little style. As references, the client provided:
http://www.michaelkors.com/
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 11"><meta name="Originator" content="Microsoft Word 11"><link rel="File-List" href="file:///C:%5CUsers%5CVamps%5CAppData%5CLocal%5CTemp%5Cmsoh tml1%5C01%5Cclip_filelist.xml"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1593833729 1073750107 16 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:9.5pt; font-family:Verdana; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} span.ldacoc {mso-style-name:ldacoc;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> <![endif]--> http://www.chanel.com/
Since this is the logo for a parent company, it should represent one. Sleek, professional, and modern.
<o:p></o:p>
7. Do you have any colors in mind for your logo? (if so, why?)
Egg plant, deep purples, red or burgundy. Again, slightly feminine, but sophisticated.
8. Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The logo should just be text. It is fine to make the text stylish, I want the logo to be memorable, but nothing "over the top." Sophisticated more than trendy.
Communication Strategy:
9. Where will your new logo be used?
All mediums. Web, print, TV, t-shirts, etc.
Targeted Message:
10. State a single-minded word or phrase that will appropriately describe your company:
Sleek, professional, modern. Manhattan, NY.
Extra Info:
"Mahari" means Divine Maiden in Sanskrit (http://www.babynames.com/name/MAHARI).
Thank you all! I'm excited to see what you guys come up with!