kerflop
01-02-2009, 09:13 PM
(Admin code added by Palmer - 3W193511XH8439208)
Project Summary:
What text should be included in the main part of the logo?
Sabra Jane
What type of product or service do you offer?
No product, actually. Just an informational website with discussion forums.
The website will be a community website with informational articles on options in childbirth including: homebirth, midwife services, doula services, unassisted childbirth, natural unmedicated hospital birth. There will also be areas for sharing birth stories, and seeking support.
How long have you been in business?
n/a this is a new project.
What do you hope to accomplish with your new identity?
I will be designing my website around the logo and launching the community.
What are your long term goals?
Building a safe community for women making choices that aren't mainstream to meet, find information and support.
When is the deadline for final entries before choosing a designer?
January 16th -- can be extended if needed.
Audience Profile:
Please describe your existing audience
This is a new project, so no existing audience yet. But obviously the website will appeal to mothers and mothers to be seeking to make informed choices about the way they give birth.
Who would you like to add to your audience?
I would like the website to appeal to a wide variety of women, not just the stereotypical "hippy" or "granola-crunchy" type. Many websites in the alternative childbirth genre feature fairies, goddess figures, and tie-dye. I'd like to stay away from that stereotype.
Perception/Tone/Guidelines:
What type of logo would you like?
The domain name sabrajane.com has been chosen in memory of a grandmother of mine who was a midwife for many years. As the name itself is not birth / baby specific, it will allow me to umbrella a wide variety of natural parenting topics at the website. I don't necessarily want a logo that is "in your face" obvious like a baby in the womb or a profile of a pregnant body with a baby in it... that's been done a million times over.
I'd like something fresh and modern, colors that pop. Something that more symbolizes new beginnings, new life, birth, and freedom rather than being blatantly "childbirth". I don't want to limit creativity but I picture maybe blossoms on a tree, seeds blowing from a dandelion gone to seed, a little sprout just beginning to grow... though all that said if someone can incorporate a baby / mama into a logo tastefully without it feeling tired/overdone, I'm interested in seeing it.
Do you have any colors in mind for your logo? (if so, why?)
I'd like the website to be fresh and bright, colors that pop. Modern aquas, oranges, reds, greens, blues (and more) just please, please stay away from the very typical "baby blue" and "baby pink". I am not interested in baby/nursery pastels! And please no purples, so many childbirth websites seem to be purple.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, I'm open. I hope that doesn't make the project too vague.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Choice, freedom, new beginnings, birth. I would like the look and feel to be appealing to all walks of life. Women who chose alternative birth settings (outside of a hospital or birthing center) are not all tree-hugging hippies. Not that hippies or hugging trees is bad ;), I would just like the feel of the logo and website to appeal to many women who don't feel comfortable in the "crunchy" category.
What is your tagline or slogan?
n/a
What is the overall message you are trying to convey to your target audience?
That they have choices when it comes to childbirth, and the right to make informed decisions.
Where will your new logo be used?
On our website. Possibly later on business cards and promotional items.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There isn't really anything out there like this -- most websites that contain information about alternative childbirthing options are quite outdated (early 90s style graphics). Many midwife and doula websites use logos that feature a pregnant woman, a pregnant woman with baby in belly, a woman holding a baby, hands holding a baby, a pregnant belly with a heart, a flower with a baby's head coming out the middle, and some are more graphic showing a woman squatting with a baby's head coming out.
I am not interested in these overdone (and often a tad tacky) logos.
List competitive URLs if possible
Hmm, not really competitive, as it's a community rather than a bunch of competing businesses but here are a few that offer some similar content:
birthjunkie.com
unassistedchildbirth.com
childbirth.org
gentlebirth.org
midwiferytoday.com
What sets you apart from your competitors?
Erm... it's not really competitive ;) But I would like a more polished and modern look than most of the websites in the genre have.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Freedom to make informed decisions.
Project Summary:
What text should be included in the main part of the logo?
Sabra Jane
What type of product or service do you offer?
No product, actually. Just an informational website with discussion forums.
The website will be a community website with informational articles on options in childbirth including: homebirth, midwife services, doula services, unassisted childbirth, natural unmedicated hospital birth. There will also be areas for sharing birth stories, and seeking support.
How long have you been in business?
n/a this is a new project.
What do you hope to accomplish with your new identity?
I will be designing my website around the logo and launching the community.
What are your long term goals?
Building a safe community for women making choices that aren't mainstream to meet, find information and support.
When is the deadline for final entries before choosing a designer?
January 16th -- can be extended if needed.
Audience Profile:
Please describe your existing audience
This is a new project, so no existing audience yet. But obviously the website will appeal to mothers and mothers to be seeking to make informed choices about the way they give birth.
Who would you like to add to your audience?
I would like the website to appeal to a wide variety of women, not just the stereotypical "hippy" or "granola-crunchy" type. Many websites in the alternative childbirth genre feature fairies, goddess figures, and tie-dye. I'd like to stay away from that stereotype.
Perception/Tone/Guidelines:
What type of logo would you like?
The domain name sabrajane.com has been chosen in memory of a grandmother of mine who was a midwife for many years. As the name itself is not birth / baby specific, it will allow me to umbrella a wide variety of natural parenting topics at the website. I don't necessarily want a logo that is "in your face" obvious like a baby in the womb or a profile of a pregnant body with a baby in it... that's been done a million times over.
I'd like something fresh and modern, colors that pop. Something that more symbolizes new beginnings, new life, birth, and freedom rather than being blatantly "childbirth". I don't want to limit creativity but I picture maybe blossoms on a tree, seeds blowing from a dandelion gone to seed, a little sprout just beginning to grow... though all that said if someone can incorporate a baby / mama into a logo tastefully without it feeling tired/overdone, I'm interested in seeing it.
Do you have any colors in mind for your logo? (if so, why?)
I'd like the website to be fresh and bright, colors that pop. Modern aquas, oranges, reds, greens, blues (and more) just please, please stay away from the very typical "baby blue" and "baby pink". I am not interested in baby/nursery pastels! And please no purples, so many childbirth websites seem to be purple.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, I'm open. I hope that doesn't make the project too vague.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Choice, freedom, new beginnings, birth. I would like the look and feel to be appealing to all walks of life. Women who chose alternative birth settings (outside of a hospital or birthing center) are not all tree-hugging hippies. Not that hippies or hugging trees is bad ;), I would just like the feel of the logo and website to appeal to many women who don't feel comfortable in the "crunchy" category.
What is your tagline or slogan?
n/a
What is the overall message you are trying to convey to your target audience?
That they have choices when it comes to childbirth, and the right to make informed decisions.
Where will your new logo be used?
On our website. Possibly later on business cards and promotional items.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There isn't really anything out there like this -- most websites that contain information about alternative childbirthing options are quite outdated (early 90s style graphics). Many midwife and doula websites use logos that feature a pregnant woman, a pregnant woman with baby in belly, a woman holding a baby, hands holding a baby, a pregnant belly with a heart, a flower with a baby's head coming out the middle, and some are more graphic showing a woman squatting with a baby's head coming out.
I am not interested in these overdone (and often a tad tacky) logos.
List competitive URLs if possible
Hmm, not really competitive, as it's a community rather than a bunch of competing businesses but here are a few that offer some similar content:
birthjunkie.com
unassistedchildbirth.com
childbirth.org
gentlebirth.org
midwiferytoday.com
What sets you apart from your competitors?
Erm... it's not really competitive ;) But I would like a more polished and modern look than most of the websites in the genre have.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Freedom to make informed decisions.