[Project Complete] $150 : Logo For Software/Services for Professional Photographers

[Fundy]

Admin code added by Abby - 6F2193205W718682D

This is a logo for:

http://www.solutionsonsteroids.com/blog

What text should be included in the main part of the logo?

Fundy SOS

What type of product or service do you offer?

Software and Services for Professional Photographers

How long have you been in business?

1 Year

What do you hope to accomplish with your new identity?

Create a sense of trust and a sense of the ability to quickly solve problems.

What are your long term goals?

To become THE premiere company for Software/Album Design and RAW processing for Professional Photographers.

When is the deadline for final entries before choosing a designer?

Jan. 21

Audience Profile:
Please describe your existing audience

Professional WEdding and Portrait Photographers.

Who would you like to add to your audience?

Perception/Tone/Guidelines:
What type of logo would you like?

I want to use the "O" in SOS to represent a round life preserver. I would also like something to signify speed, but must still be classy. I am servicing very high end businesses.

Do you have any colors in mind for your logo? (if so, why?)

Should include a dark shade of red and another color.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Life preserver and an indication of speed.

Communication Strategy:
What attributes would you like your logo to reflect about your business?

Speed, trust, integrity, the very best solutions for your dollar.

What is your tagline or slogan?

Fundy's Solutions On Steriods

What is the overall message you are trying to convey to your target audience?

speedy solutions that you can trust.

Where will your new logo be used?

Web Site and Email correspondence.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

www.mylavalu.com it is OK
www.albumds.org

List competitive URLs if possible

www.mylavalu.com
www.albumds.org

What sets you apart from your competitors?

We are a total solutions. One stop shopping, focusing on speed, saving time and helping our customers be more profitable.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Solutions On Steroids

[Fundy]

I look forward to working with you all. Thank you for taking the time to look at my project.

Andrew

[abby]

This project is validated and open.

[Fundy]

Here is something similar to the life preserver which I think would work nicely in the O of SOS. Again, this is similar, I just grabbed this from some clipart. I do not want the ropes and want something that looks "higher end"

Fundy

[nutscreative]

Hi, please see version 1. thanks.

[nutscreative]

v2.

[Fundy]

Nutscreative.

Thank you for your response. For me this looks too much like a speedy mail delivery service. I am dealing with very design conscious people and want something much more subdued, darker colors, much more higher end looking.

I like the first one better. I think you have the speed thing down, but something with darker colors and a better font to communicate high end and trustworthiness.

Fundy

[nutscreative]

Hi, Please see revised attached. Thanks

[Fundy]

I like the colors much better in this one.

The font looks a little fat and a little too common. I don't like the 'y'. I'd like something a bit more refined, unique font. It is close.

Fundy

[nutscreative]

Hi, please see revised attached. Thanks.

[Fundy]

That is looking nice. Does anyone else have anything different? I would like to see a few designs.

Andrew

[freetime]

v1

[freetime]

v2

[Fundy]

v1

I really like the concept of v1.

The font makes me think of Nascar.

Can you do this again with a more modern font and also give some 3-D to the life preserver?

Andrew

[Fundy]

also can you add www.solutionsonsteroids.com to the bottom?

[freetime]

Here is a different font and also the web address.

[BlueCherryGraphics]

V1 Combination life preserver + aperture

[nutscreative]

Hi, another try. thanks.

[OffbeatDesign]

http://i279.photobucket.com/albums/kk146/offbeatdesign/FundySOS1.gif

[Fundy]

V1 Combination life preserver + aperture

I like this one. I would like to go a bit darker. I see I am over time.

How do I choose a winner?

Andrew

[nutscreative]

Hi, you could extend the deadline so you could ask designers to do the revision until you are happy to narrow down your choice or simply post a winner's name here and which post # you select. :)

[Fundy]

Deadline extended through the weekend. Jan 25th

[Fundy]

Hi, another try. thanks.

I like this idea, but I feel the SOS part is a bit weak compared to the first part.

[Fundy]

V1 Combination life preserver + aperture

I really like this one. I feel that the O is a bit busy and am wondering if making the aperture a bit bigger and making the preserver a bit skinnier would make it look cleaner.

Also, I would like a deeper red, more professional looking.

Andrew

[freetime]

v1.2

[Fundy]

This is nice, but I feel like the life preserver color/3D doesn't match the rest.

Andrew

[freetime]

This is nice, but I feel like the life preserver color/3D doesn't match the rest.

Andrew

Could you explain a little further? I'm not understanding about the 3D not matching.

[BlueCherryGraphics]

Sorry; I just saw your feedback. Will work on the revision.

As far as selecting a designer, simply post in the thread which one you decide to work with and we'll move it to the Revisions forums where all the final changes can be made, etc.

Thanks!

[freetime]

Here are three different "3d" looks. Thanks! v1.3

[Fundy]

Admin:

I would like to choose JJohnson v1. I also would like to make a few revisions to it.

Before finalizing.

Thank you,

Andrew

[BlueCherryGraphics]

Thank you for choosing my design.

I'll make the changes you requested and if you have any additional ones, just let me know.

I am moving this thread to the Revisions forum now (you'll have to be logged in to access that forum; that is where we will finish everything up).

Thanks again.

[BlueCherryGraphics]

PROJECT UPDATE: moved to Revisions forum

[Fundy]

Jennifer,

I look forward to seeing the changes. Again, I think I want these changes:

The red to be a bit more upscale looking (a bit darker?)
The life preserver to be thinner and the aperture to be a bit larger
Both the preserver and aperture to have the 3D sheen of the rest of the logo.

Thank you very much.

Andrew

[BlueCherryGraphics]

v2a/2b

[Fundy]

Jennifer,

I like 2b best. Can you make the red in the logo a bit darker?

And make the aperture a bit larger, and the white strip between the aperture and preserver half the size?

And make all of the letters and words justified, so it is a straight line down the left and right?

Then we are done.

Thank you.

Andrew

[BlueCherryGraphics]

Here are those changes & 2 different reds. I haven't applied the shine to the life preserver yet, but will do that.

[BlueCherryGraphics]

v3

[BlueCherryGraphics]

v4

[Fundy]

Jenny,

I don't mean to be red in the Fundy has way too much purple in it.

Try something with a hex value around: 9E0B0B

Andrew

[Fundy]

Jenny,

I'm sorry. My friend suggested the justifying of the text. He was wrong you are right, can you go back to the original alignment with it tapering from top to bottom?

Andrew

[BlueCherryGraphics]

OK; will change the alignment back.

re: the red, leave the red in the life preserver as is? Or match it to 9e0b0b too?

[Fundy]

Let's go with the same red in all of the logo, a deeper red like I have sent you.

Re-align to the tapered shape like before

Make the SOS more 3D like the rest.

Also, soluions on steroids a bit darker

Andrew

[BlueCherryGraphics]

Here you go; tagline = 15% darker, "shine" on SOS in middle one.

[Fundy]

I love the second one. We are done!!

How do I proceed?

Andrew

[BlueCherryGraphics]

Great! I'll package up the files for you this afternoon and I will post instructions on how to download them here.

[Fundy]

Great. Can you tell me the names of the fonts you used so I can match them in my Marketing?

Andrew

[BlueCherryGraphics]

==info on the fonts used is in the private message==

Hi,

Thank you for selecting my design.

Download instructions and detailed information on the included file formats have been sent to you via private message. You can access that message here:

http://www.designoutpost.com/forums/private.php?

Once you've downloaded the files, please post noting that fact in the thread which will notify the moderators that the project is ready to be archived.

If you have any questions, feel free to contact me.

Thanks again,

[BlueCherryGraphics]

PROJECT UPDATE: moved to archives